LinkedIn is a renowned social network site for the professionals. It is one of the best sources for sharing information and news about your company or discussing key issues of your domain. This site provides lots of awesome features for the job seeking professional, but many professionals are not aware of its different features as they might be. However, it is worth getting to know this social networking site better as it has a surprising number of tools for helping your fast job search.
If you want to use LinkedIn to find a desired job or make a successful career, but not sure where to start; then this is a must read article for you. This article explains some of its best features of this site, and tips for getting noticed by your desired recruiters, managing your profile, and many more.
- Customize URL
The URL (uniform resource locator) is a specific address of your LinkedIn page on the Web. If you customize your URL, it will drive it toward the top of SERP (search engine result page) on your name. For customizing your URL, you can click on the drop-down menu, which is located on your profile page next to the rectangular grey “Edit” button to the right of your name. After this, click on “Public profile settings.” Then, halfway down the page on the right side you will see a grey bar which says “Your public profile URL”, now underneath the bar you can click on the blue phrase which says “Customize your public profile URL.”
If your name is not common, you can just plug in your first and last name. If that name has already taken, you can also try your last name first, followed by the first name. If that has also taken, you can try adding middle initial or city abbreviation like “DL.”
- Write a detailed summary of your career
You should write summary between 150 and 300 words, and tell a convincing story about your career that includes specifics and achievements. You should use phrases and keywords that you would find in job description that would interest you. Further, many people only include their current job, but it is required to list all the significant jobs that built your career.
Further, below ‘Experience and Education’; there is “Skills & Expertise” section. This feature is introduced by LinkedIn in Feb. 2011. If you created your profile before this time, you should fill this field as soon as possible. This section tells potential employers what you can do. In addition to this, it allows your connections to “endorse” you for these skills. Some people find this feature annoying and meaningless, but it is an important feature as it reflects your true strengths.
Remember, companies also care for their online reputation and choosing a candidate having enhanced skills, connections and profile visibility will always be preferred because they can act as influencers moving ahead.
- Scrutinize the group before you join
With thousands of LinkedIn Groups to choose from, it is always good to know which groups are the best suited for you before you decide to join them. After finding a group which looks promising, you should click the ‘More’ tab below the group’s name and select the ‘Group Statistics’. Here you can learn details about the demographics of group, such as the breakdown of the seniority of the group members, where the members are located, the industries they are belong from, and many more. In addition to this, you can see how active the group members are and can browse the growth of group.
- Stay Active
To get a desired job and remain top of mind with your contacts, you have to maintain a visible presence on LinkedIn. It is important, especially if you are unemployed. You might have seen your Facebook friend who seemingly posts every 20 minutes. But, you do not want to be like your friend on LinkedIn, especially if you have not used it at all in a while.
Keep in mind that you should start slow. You can download the LinkedIn app to your phone, as it will encourage you to check out the website whenever you have free time. Further, you should visit LinkedIn’s home page at least once a day and observe what others are posting. Comment and like on those posts. You should find interesting, provocative stories, videos and photos that involve your profession and make intelligent comments as you share them, rather than trying to blog with high frequency yourself.
- Generate a resume
Although you can use your LinkedIn profile to apply many jobs, there are still cases in which you require a hard copy of resume. In order to generate your resume quickly based on your LinkedIn profile, you can try LinkedIn’s Resume Builder which is quite user friendly app.
After connecting this app to your LinkedIn account, it scans your profile so as to generate a preview of your resume. In this app, you can choose from plenty of templates and edit any blank fields from the right on the page. With the help of this app, you can also save your resumes and share them or keep them private.
- Add an updated picture of profile
Adding a profile picture makes your LinkedIn profile 7 times more likely to be viewed by recruiters. In order to update or add your profile picture, you can click ‘Edit Profile’ under the navigation option at the top, and after that click the camera icon to the left of your name.
You can browse your files for a photo to upload on the next page and set the privacy settings for your photo. The default setting of photo allows anyone to see your picture, though you can change this setting so only your connections or people in your network can see this. This profile picture is automatically visible to everyone you message.
Whenever you update your profile, whether it’s editing your past experience, changing your summary, or following new companies, LinkedIn broadcasts the activity to your connections. If you want a new job, you may not want your current employer to see your latest activities. For this matter, LinkedIn gives the option to mute the broadcasts of your activity so that your changes are kept private.
If you want to turn off your LinkedIn activity broadcasts, you can navigate to ‘Privacy & Settings’ page. You can find it by clicking the dropdown menu below your profile picture in the top-right corner. After this, click “Turn on/off your activity broadcasts” on your privacy and settings page. It is found in the ‘Profile tab’ located at the bottom. After this, just uncheck the box.
If you do it right, LinkedIn is a valuable tool for job search. Fill your LinkedIn profile with a good professional photo, a compelling summary and a headline. You should remember that it is a search engine; therefore, pay utmost attention to the keywords and phrases that will get your profile noticed by your desired employer. If you follow above mentioned seven steps, I am sure your profile is visible to the right people.
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