8 Steps to become a Social Executive

Social Executives

Using Social Media to grow your company and personal brand! Being a social executive obviously means utilizing all of one’s talents and energies to communicate and facilitate conversations across all social media platforms. In 2014 this is absolutely essential. Frankly, there cannot be any excuses for not making your presence felt online to build brand awareness and equity.


Every executive needs to understand the power of social media and Social Media Marketing to help drive awareness for his company and his own personal brand. The digital world dictates that any business leader who doesn’t stay on top of the ever-changing landscape is destined to see their business become irrelevant.


Whether you run an Internet-based business, a non-profit, or a more “traditional” enterprise, it is undoubtedly true that the demands of our 24/7 existences are greater than ever and only the most quick and forward-thinking executives will thrive.


So what should you do to develop social media skills and build your own brand? Here are some lessons that we have learned since we first became fascinated with social and online marketing.




Everyone these days seem to have a Facebook page and a Twitter account. It goes without saying that these are ‘must-haves.’ Facebook has over a billion monthly users. Google+ is gaining some traction. But, depending on the audience you need to reach, you should also consider LinkedIn, Pinterest, Instagram, and others that will soon emerge.




It’s not just about starting your social media efforts but what’s more important is having the discipline to persistently maintain that presence with regular updates. It’s harder than you think. Develop a long-term strategy, planning your content months in advance. You can’t do it all by yourself so get ideas from members of your team on topics that are meaningful that you want to share.




You can generate all the friends and followers in the world but they’re not going to keep liking you and following you if you have nothing of interest to say. Content is KING. You need to constantly strive to come up with good content: pertinent advice, interesting and intriguing information, solid facts and figures, personal anecdotes, and much more, if you want to keep them coming back for more.




Be a human being, not a sales robot especially when you are a business. You need to be authentic. Speak honestly to your audience. As I mentioned you need to engage in a conversation with your audience. This is not the place to over-hype and over-sell. That can be a real turn-off.




Social media gives your customers the opportunity to share their feelings with you–and the rest of the world at the same time, learn to manage it and use it to your advantage. Just look at sites that carry reviews of restaurants and hotels. If you get a negative, make sure that you answer it with constructive feedback. If you get a positive, nurture that relationship. It’s advertising that you can’t pay for.




You are not a small business or a person, not on social media at least. Don’t think small, look at what big companies are doing and try to copy as much as you can. Social Media is not about building a big company- its about acting as if you are a big company already.


Celebrities, especially those in the music industry, have been exceptionally adept at adopting all elements of social media. They’ve brought their creative magic and passion to interacting with their fans in imaginative ways. Katy Perry, for instance, asked fans to create videos nominating the special “Firework” in their life when she released her single of that name.


Another example is Amanda Perry who staged a secret show for fans who posted a comment on GetGlue (now known as tvtag) talking about their favorite moment at a concert. (In 2012, by the way, she started a Kickstarter campaign seeking to raise $100,000 for an album and book tour and raised ten times that amount).


Of course, Lady Gaga, is one of the greatest social media proponents of all, engaging online with her “little monsters” running contests and getting them to design emoticons and even outfits.


What can you learn from these celebrities to apply to your business?




The written word is powerful, as is the spoken word. And if a picture is worth a thousand words, then what about a video? Create your own video and they get to see you and garner a better sense of you as a unique individual. Upload to YouTube, Facebook, Twitter, Vimeo and the many other video-sharing sites. Micro video apps such as Twitter’s Vine and Instagram’s video sharing tool are becoming increasingly popular. In exactly six seconds (Vine) and 3-15 seconds (Instagram) you can see that appealing to the younger demographic gives new meaning to the term “short attention span.”




Timing is everything. If you can respond in real time you can turn negatives into major positives. Virgin America is a great case in point. The airline is heavily focused on social media, knowing that more than half of its passengers carry a laptop on board. The company sees anywhere from 300 to 500 in-flight tweets every day–and flight attendants monitor them. They’ve been known to read a passenger complaint about a meal and immediately replace it with another offering. Consumers are getting more social media savvy by the day. A research survey for 2013 revealed that 73 percent of online adults use a social networking site of some kind. The one certainty as 2014 continues to unfold is that there will be more innovations in social media and even more opportunities for savvy executives to make their mark. We encourage you to be at the front of the pack and start the conversation.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. Do you have a spam issue on this site; I also am a blogger, and I was wondering your situation; we have developed some nice methods and we are looking to swap methods with other folks, be sure to shoot me an e-mail if interested.

  2. Thank you a lot for sharing this with all of us you actually recognise what you are talking about! Bookmarked. Kindly additionally seek advice from my web site =). We may have a hyperlink exchange agreement between us!

  3. Spot on with this write-up, I actually assume this website needs way more consideration. I’ll probably be once more to read way more, thanks for that info.

  4. I like what you guys are doing. Such clever work and reporting! Carry on with the superb works guys. I have incorporated you guys to my blogroll. I think it will improve the value of my site. :)

  5. I have discovered some significant things through your blog post post. One other stuff I would like to say is that there are lots of games available and which are designed particularly for preschool age small children. They involve pattern acknowledgement, colors, family pets, and styles. These typically focus on familiarization instead of memorization. This helps to keep a child engaged without sensing like they are studying. Thanks

  6. Just want to say your article is as astounding. The clarity in your post is simply spectacular and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please carry on the gratifying work.

  7. Thanks for the recommendations on credit repair on this excellent blog. A few things i would tell people is usually to give up the particular mentality that they can buy at this moment and pay back later. Being a society many of us tend to make this happen for many factors. This includes vacation trips, furniture, plus items we wish. However, you should separate your own wants from all the needs. While you are working to improve your credit rating score make some sacrifices. For example you possibly can shop online to save cash or you can visit second hand stores instead of expensive department stores with regard to clothing.

  8. I beloved as much as you’ll receive performed proper here. The caricature is attractive, your authored material stylish. nevertheless, you command get got an edginess over that you would like be turning in the following. in poor health indisputably come further formerly again since precisely the same just about a lot ceaselessly inside of case you protect this increase.

  9. I think other website owners should take this website as an model – very clean and magnificent style and design, not to mention the content. You are an expert in this area!

  10. Great – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Nice task..

  11. Nice blog here! Also your website loads up very fast! What web host are you using? Can I get your affiliate hyperlink on your host? I want my site loaded up as fast as yours lol

  12. We’re a group of volunteers and starting a new scheme in our community. Your site offered us with valuable info to work on. You’ve done an impressive job and our whole community will be thankful to you.

  13. Thank you for some other fantastic post. The place else may anybody get that type of information in such a perfect way of writing? I’ve a presentation subsequent week, and I’m on the search for such information.

  14. Hi, i think that i saw you visited my website so i came to “return the favor”.I am attempting to find things to enhance my website!I suppose its ok to use a few of your ideas!!

  15. I have noticed that credit improvement activity ought to be conducted with tactics. If not, you may find yourself causing harm to your rank. In order to be successful in fixing your credit rating you have to make sure that from this minute you pay all of your monthly dues promptly prior to their booked date. It really is significant simply because by not accomplishing that area, all other activities that you will choose to adopt to improve your credit positioning will not be powerful. Thanks for giving your strategies.

  16. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am anxious about switching to another platform. I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!

  17. Thanks for some other informative website. The place else may just I am getting that kind of info written in such a perfect method? I have a mission that I am simply now operating on, and I’ve been at the glance out for such information.

  18. Magnificent beat ! I would like to apprentice whilst you amend your website, how could i subscribe for a weblog site? The account aided me a applicable deal. I were a little bit acquainted of this your broadcast offered vivid transparent concept

  19. Thanks for sharing superb informations. Your site is very cool. I am impressed by the details that you’ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found just the info I already searched everywhere and simply couldn’t come across. What a perfect web-site.

  20. Excellent post. I was checking continuously this blog and I’m impressed! Very useful info particularly the last part :) I care for such information a lot. I was looking for this certain information for a very long time. Thank you and good luck.

  21. I am curious to find out what blog platform you have been utilizing? I’m having some small security issues with my latest site and I would like to find something more safeguarded. Do you have any recommendations?

  22. A motivating discussion is definitely worth comment. I think that you need to write more about this issue, it may not be a taboo subject but usually folks don’t talk about these topics. To the next! Best wishes!!

  23. Today, while I was at work, my sister stole my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

  24. Spot on with this write-up, I seriously believe this site needs a great deal more attention. I’ll probably be back again to read through more, thanks for the information!

  25. Thanks for your advice on this blog. 1 thing I wish to say is purchasing gadgets items over the Internet is nothing new. In reality, in the past few years alone, the marketplace for online electronic devices has grown a great deal. Today, you can find practically virtually any electronic gadget and tools on the Internet, including cameras and also camcorders to computer spare parts and gaming consoles.

  26. After looking at a handful of the articles on your website, I seriously like your technique of writing a blog. I saved it to my bookmark website list and will be checking back soon. Please visit my website as well and let me know how you feel.

  27. Thanks for revealing your ideas on this blog. Additionally, a misconception regarding the finance institutions intentions any time talking about property foreclosure is that the bank will not have my installments. There is a fair bit of time that the bank is going to take payments occasionally. If you are as well deep inside hole, they’ll commonly demand that you pay the actual payment fully. However, i am not saying that they will not take any sort of repayments at all. In case you and the traditional bank can manage to work one thing out, the foreclosure practice may stop. However, if you ever continue to pass up payments within the new approach, the home foreclosure process can pick up where it was left off.

  28. I am really impressed with your writing skills as smartly as with the format to your weblog. Is this a paid subject matter or did you customize it yourself? Either way stay up the nice high quality writing, it is uncommon to see a great weblog like this one today..

  29. I have observed that in the world of today, video games are classified as the latest craze with children of all ages. Often times it may be extremely hard to drag your kids away from the activities. If you want the very best of both worlds, there are lots of educational games for kids. Interesting post.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.