8 tools to finding the content people really want

detectiveIf you’re puzzled about how to determine the content and issues your target audience wants from you, you’re not alone.

Are you good at spotting trends? Do you have a forward-thinking vision? Do you outpace your competition in identifying hot topics and ideas within your niche?

Sure you can watch trending websites.

But consider these eight ways to help you create fresh content that people will be clamoring for.

  • Pay attention to Google Instant. This is an autocomplete algorithm that is based on popular search queries by other users. Watch the phrases that appear in the drop-down box when you type the first few letters of your query. Here’s an example from Searchengineland.com: 


  • Look at webinar topics and conference registration sites. These are two strong sources for timely content as they address challenges and issues that professionals in your field want to learn.
  • Examine transcripts from Twitter chats. These records offer a plethora of information on specific topics. It will be easy to find out the obstacles that are front of mind in your niche market.
  • Review your Analytics daily. WordPress and Google are among the platforms that can supply plenty of details about how traffic has arrived on your blog or website (search engines and referrals) along with pageviews, unique visitors, and more. Both tools also give you the keywords or phrases that people typed in their searches. Hint: These words and phrases are their challenges. This is your content.
  • Become part of your customer’s network. The website Predictocracy.org explains, “You can discover what they (customers)  want and what they are passionate about in online forums, social networking sites such as Facebook and Twitter, and also video hosting sites such as YouTube and MetaCafe. All these online networking and discussion sites can give you great ideas on how to predict and ride the next big trend.”
  • Subscribe to HARO. Help A Reporter Out is a free repository that connects media outlets and authors with sources and experts. With a simple subscription, HARO queries are e-mailed three times a day, Monday-to-Friday. Reporters, producers, and writers have very specific requests as they are planning and producing stories and interviews. Use HARO to monitor what reporters are working on.
  • Ask for help. Use Survey Monkey or another free tool and pose one or two specific questions to your database about what they would like you to provide. Going straight to the source leaves no room for guesswork.
  • Examine the comments posted to your blog. Carefully look for clues in the comments that people have posted. Feedback and insights can help determine what kinds of issues or concerns readers have. It’s likely there are lots of hints.

Have you tried any of these tools? Any suggestions to add to the list?

In the end, the common denominator is relevance.


  1. But unlike other SEO companies London or elsewhere, we forge long term partnerships
    for long-lasting success. They would try to make your site famous through social
    networking sites like my space, Facebook, Twitter, Digo, Digg, Delicious, etc as a part of their SEO
    services London. You need to check that they are qualified accountants as many will not be.

  2. You have to waste less time to search your required matter on net, because today the searching strategies of search engines are nice. Thatís why I fount this post at this place.

  3. 796955 154608This really is a good weblog i must say, generally i don????t post comments on other people???? blogs but would like to say that this post truly forced me to do so! 739654

  4. Tripoker adalah agen resmi IDN Poker terbaik yang bisa anda temukan di Indonesia. Karena disini, anda bisa menemukan jenis game poker live terlengkap, dengan pelayanan deposit yang sangat ringan, mudah, dan aman.

    Di Tripoker Indonesia, deposit atau tambah kredit hanyalah sebesar 25.000 rupiah dan bisa dilakukan dengan menggunakan transfer antar bank, menggunakan aplikasi pembayaran Android (OVO, Dana, dan LinkAja), maupun menggunakan pulsa XL dan Telkomsel.

    Selain itu, Tripoker juga sudah menyediakan bonus turnover harian dan mingguan yang dapat menambah besar kemenangan anda.


Please enter your comment!
Please enter your name here