Like most things in life, social marketing works best when you combine what you should be doing with cutting out what you shouldn’t be doing.
Here’s a quick list of a few of the things you’re probably doing wrong on social media.
Not Replying To Comments
The point of being on social media is to build a relationship with your community. If you ignore what they have to say, the good and bad, then you’re not building a relationship – you’re possibly destroying it.
Just like you don’t care about that one person on your Facebook who is always posting status updates about their terrible day, nobody wants to hear your business complain.
Chances are, they didn’t follow you for negative posts; they want interesting, happy, relevant content, so stop playing the victim and start giving your community what they actually want.
Only Posting Product
If your audience only wanted to hear about your product, they’d go to your website. They don’t want to be forced to look at it via the newsfeed.
If you want people to follow you, you have to offer them value. What are you giving them that they want in their life and can’t get elsewhere? It might be humour, it might be education, but it is not a catalogue.
Not Tagging Properly
Tagging is available on all social media platforms, to enable interaction with others. It also helps to link your audience to new sources, if they’d like to find out more about the topic you’re posting about.
So there’s nothing more annoying (and embarrassing) than something that hasn’t been tagged correctly. You may have just written the @ symbol and the name and not actually tagged the person or company. You may have tagged the wrong person or business. Or you may not have tagged at all, which means you’ve missed a great opportunity to connect with others and increase your reach. Tagging is a simple process on all the platforms, so we recommend you master it.
Not Posting Links
By links we mean sharing a link that takes the reader to an article, video or something else relevant and interesting.
This is necessary for two reasons: you need it to help increase your Facebook reach, because Facebook considers links to be more relevant than images alone, but it also adds value to your community by sharing educational material. Photos of puppies are great (and we do mean great – they’re very popular, because who doesn’t like puppies?) but even that can get boring if you have nothing else.
Mistakes With Your Spelling, Grammar And Capital Letters
You are a professional entity, so present yourself as such. Make sure to triple check your content before posting it.
We’re all human, and therefore make mistakes. That can be excused. But serial offenders make themselves look unprofessional and uneducated, as well as being generally confusing.
The reason spelling and grammar were invented was to make the written word easy to understand. Leaving it out makes your content seem like a bunch of mumbo jumbo, or worse, it could be misinterpreted to mean something completely inappropriate!
As for writing in all capitals, stop! Unless something is extrmely exciting or you are yelling at someone, you don’t need to write sentences in all caps.
Hashtags have their place in the social media world. Their purpose is to help people find posts relevant to a specific topic.
If you’re looking for photos of shoes on Instagram, you can search by hashtags. If you want tweets about travel, you can search the travel hashtags. Even Facebook has this option available, although it hasn’t been widely adopted.
Then there are funny hashtags. This is ok too, in moderation.
The worst hashtag crime, however, is irrelevant hashtags: when people use hashtags that have nothing to do with their image or text, to increase traffic to their post. It may work in certain circumstances, but most likely you’ll just have a community out there who hates you for misleading them. Only use relevant hashtags.
Nobody likes a negative Nelly, and posting bad things about your competition will never work out well.
Best-case scenario: people will think you’re petty and rude, and would rather do business with a different company that can prove its worth with actions, rather than bring down others.
Worst-case scenario: your competition will take legal action against you. Laws for other forms of media apply to social media too, so make sure to always abide by them.
Not Knowing Your Audience
The absolute worst thing you could do is not know who your audience is. If you don’t know what they’re interested in or who they are, you can’t choose appropriate content, and you’ll probably miss your target market entirely.
Now you can avoid these social media mistakes.
What are your social media pet peeves?
Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.