Startup Stories: 9 Months Pregnant and Launching a Business

Get organized with a snap!

Tell us about your entrepreneurial product or service.
Wear a Pear shoe snaps keep kids shoes paired for storage and easily unsnap for wear. Not only do they end the missing shoe search with a snap, but they teach children to learn left from right with the “white snap on the right” saying! It’s time to get organized! So whether tossed in a closet or thrown in a basket by the door, stop searching for the pair, just “wear a pear!”

What inspired you to launch your business idea?
As a working mom of two, I was always running late due to little last minute potty breaks and missing shoes. Once baby number three was in the talks, I decided that it was time to get organized and stop parenting from going all “pear shaped.” I didn’t want the stress of balancing a career and raising children to take the joy out of it. In my mission to get organized, I created a little trick to keep my kids shoes snapped together. This kept my kids more organized and me less stressed! After using the little shoe snaps for a year at home, I received a scholarship from google for a 16 week class at the Nashville Entrepreneur Center to launch them as a business. Only 5 weeks into the process we formed the LLC, have a beautiful website and are now selling in four boutiques as well as on Amazon. All of this is taking place while very pregnant with baby #3…and I’m feeling completely balanced!

What problem does your business or organization solve?
How many times are you running out the door to get the kids to school, a doctor appointment, friends house or meeting and you find yourself searching and digging for your child’s missing shoe. We have developed a fun and easy way to keep shoes paired with “Wear a Pear.” Shoes stay snapped together for storage, hanging over a handle of a duffle bag, or packed for travel. Since shoes are always together, they are easy to find, transport and keep organized. Not only does this reduce stress, but it teaches children responsibility when kids 3-4 yrs old can snap and unsnap their own shoes! In addition, they are designed with one white snap and one brightly colored snap to teach kids left from right when parents always place the “white snap on the right!” Every time a child looks down, they see that the white snap is on the right foot.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
As a professional artist, my biggest challenge as an entrepreneur is seeing past the creative element of things to get into the down and dirty business dealings. Ideas aren’t lacking, but making the financial and business strategy work is the toughest part. To help grow responsibly, I’m working with several experienced mentors early on to ensure that we are planning for a bright future…after all, we would hate to see Wear a Pear LLC go all “pear shaped!”

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has been helpful by providing insight, encouragement, resources and opportunity for us to grow as a female owned company.

Give us an insider tip that relates to your industry or startup story.
Small retailers are a great place to start shopping your new product but the slow turn-around and re-orders are not enough to sustain a small business so pursuing online marketing solutions for direct sales and large orders can take your product to that next level of exposure.

Company: Wear A Pear LLC


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