Are women their own personal brand enemies?

Are women their own worst enemies?

My answer to the question would be a resounding, “Too bloomin’ right they are!”  It’s not the sole reason of course – misogyny has a lot to answer for – but there’s no doubting men are better than women when it comes to blowing their own trumpet.

So what’s the answer? Well, as plenty of women who come on my personal brand workshops put it, “We need to be more American.”  Now, you might have cringed at the thought as your brain subconsciously conjured up a none-too-flattering stereotype of someone who’s over-confident about their abilities to the point of brashness.  But xenophobic tendencies aside, I’d say don’t dismiss the sentiment out of hand; there’s a lot women can learn from our Stateside chums which (and here’s the important bit) can be adapted for more reserved cultures.

  • Like taking the time to know who we are, what makes us tick and what we’re really good at – and in turn how that makes us different from the next person.
  • Like understanding we all have a personal brand whether we like it or not – and it’s not deviant to use it to your advantage.
  • Like using every opportunity you have to subtly convey your personal brand in all you say and do – from the shoes on your feet to the words coming out of your mouth.
  • Like ridding ourselves of the notion that our work will speak for itself – and saying what we want, not waiting to be asked.
  • Like taking the leap of faith to put yourself in the spotlight – because you might just find you like it there and even better, that people agree you deserve to be there.

And it’s not just the female of the species who can benefit. I’ve worked with plenty of men who needed a dose of the good, old U S of A personal attitude.  So the next time you’re in a position to toot your little ol’ horn, take your lead from across the pond and see your personal brand as your friend…not your enemy.

Jennifer Holloway is the author of Personal Branding for Brits,
available on Amazon.

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