Are you using Twitter effectively?

Twitter is a great tool for building your brand and sharing your expertise.  Try these 13 tips to 

help you use Twitter effectively.

1. Build a strategy – have a goal in mind for how you’re using Twitter.
2. Create a dialogue with your followers – don’t just promote your products and services. Use the 80-20 rule; 80% valuable information and 20% promotion.
3. Share useful information – for example how you’re successfully using Twitter to build brand knowledge, promote your products, etc.
4. Give advice in your area of expertise – share tips, tricks and best practices.
5. Post a list of blogs you’ve written with links directly to them.
6. Don’t use auto-follow tools – take the time to review your followers.
7. Share information about yourself, your family, your interests.
8. It’s not a numbers game – just because you have 10,000 fans doesn’t mean you win!
9. Retweet, Retweet, Retweet
10. Thank people who follow you, mention you or retweet your information.  It only takes a few minutes a day.
11. Create lists to keep followers organized.
12. Promote your Twitter ID – add it to your signature line and business card
13. Be yourself

Twitter is a great tool to connect with people and build your brand.  Schedule time on your calendar daily to check in and join the conversations.

Susan Mershon is an Marketing & Technology Coach, Trainer & Online Business Manager who teaches entrepreneurs and small business owners how to earn money while they sleep.