Be Brave Enough to Feel Vulnerable in Your Business

It is much easier to think about the concept of vulnerability in our own lives, isn’t it? We remember the most gut-wrenching moments…

  • Asking someone to be your Valentine;
  • Asking someone to Prom;
  • Telling a joke that inadvertently offends people;
  • Telling a story no one finds interesting;
  • Spilling a drink on an expensive sofa at someone’s house;
  • Getting cast in a play as a silent role, Oak Tree Number 7;
  • Getting your sandals stolen at the beach and being forced to walk barefoot into a store to buy new ones…

I’ll leave it up to you to decide which ones of these actually happened to me. But I’ve never asked anyone to prom or to be my Valentine… I just imagine that would be really stressful.

Think about the gut-wrenching moments of your day-to-day…

  • Meeting a client with whom you’ve had a rocky relationship;
  • Cold-calling pretty much anyone for any reason;
  • Receiving an email that criticizes you and your brand;
  • Reminding clients and customers to pay your invoices…

I know what you’re thinking! Liz has a really weak stomach for certain things. But I’m seriously willing to bet you face the same issues in your own day-to-day.

I’m taking a moment to tell you to be open to your vulnerabilities. Accept them for what they are.

These are all fear-related things. Face this – Fear isn’t a real thing. It is an invention of the human psyche – a reaction to things that haven’t even happened.

So I’m here to say this:

  • Call anyone with whom you have a rocky relationship and make them smile;
  • Cold call or email someone and just ask if they want to be your friend on Linkedin so they know you exist. The worst thing they can do is hang up… and so what if they did;
  • Review that criticism in your inbox – decide if there is anything useful to take away from it, thank the person for bringing it to your attention, and move on from it.
  • Reminding your people to PAY YOU shouldn’t make you feel bad! You’re worth every penny and MORE.

Last week, I did a 30-minute interview on BlogTalkRadio with Authentic Flavor hosts Ashley Taylor and Jenysha Polk. I’m giving away the mp3 for FREE. Learn about ME, how I’ve injected my authentic self into my business, and how I beat up the Fear Monster. (Since the Fear Monster exists and resembles a scarier version of ET).

Click here for the download.


  1. Liz-

    I think this is great, i found it spot on  about facing one’s work fears. I’ll add that when I’m fence sitting on one of these things occasionally I’ll push myself off by reminding myself what I might miss out on by not addressing whatever this issue might be.  

    Also, I’m going to guess you were Oak Tree #7 and in doing so  I’ll confess that I was Lost Child #something (I’ve blocked it out)  in my 5th grade class version of Peter Pan. 



  2. Saw your facebook page and it’s very creative especially for the limits FB puts on businesses! The fear monster will get the best of most entrepreneurs. I’ve been told our worst critics are ourselves and it’s true. My FB following stinks, and LinkedIn as well, but Twitter is going surprisingly good. My friends report opposite results. Why is this??

  3. @Kim- No, I wasn’t Oak Tree #7, but I did play Voice #5 once. That was worse.

    Then, there was the time I played a “shadow”. Seriously disheartening LOL!! I’m sure you were the best Lost Child #something to ever grace Peter Pan. 

    @Tammie – Thanks for checking out my Facebook! :-) I’d love to talk to you about how to boost your FB presence. Write me a message here on Eve and we’ll connect more about it. 

This site uses Akismet to reduce spam. Learn how your comment data is processed.