Beating the Competition: A Common Sense Approach to Achieving Market Domination


Any business out there will tell you that the key to success is providing a product or service that stands out from the rest. Easier said than done though, right? In some ways, it is. But, here are some tried and true ways to stand out that still work, even today.

Stop Trying To Compete So Hard

If you’re in a crowded market, the worst thing you can do is try to compete directly with others in your industry – especially if they’re already well established. It won’t work. Could you imagine an upstart trying to be like Walmart or Amazon? It wouldn’t work.

The newbie would get crushed.

Instead, you need to think horizontally. What can you do that your competition isn’t doing? Fill a void. Even large companies can’t do everything well. In fact, the larger they are, the harder it is to be the best at any one thing. Take Walmart, for example. It struggles to be the best provider of any one product or service. It has to settle for mass appeal.

If you step in and offer a handmade or custom solution, a big box store can’t compete with that.

Go Global

If you have a website, are you using it to its full effectiveness? Go global. Most people think that, if they live in the U.S., they can only market to a U.S. crowd. That’s not true. Translate your website into different languages and make sure your payment processor accepts multiple currencies and, suddenly, you’re an international business.

And, don’t skimp out on the translation by using automated solutions. The advantages of a human translation service far outweigh the costs; they’re flat out better than automated solutions.

For one, you can lose the meaning of words and phrases in automatic translations. Some words and phrases don’t translate well so you have to find a different way to get your point across. A human will know how to do this. A computer won’t.

Turn Your Ideas Into Products People Can Use

If you have an idea, you have nothing. Turn your ideas into something people can use, and you might have something. Look at one of the most famous recent examples: Apple. Neither Steve Jobs nor Apple invented the speech recognition technology they have (Siri). They purchased it from another company that had developed it.

Some believe that Apple even “dumbed it down” afterwards, but that’s besides the point. The point is that Apple bought up the idea and then turned around and made it useful for customers. Before Apple, Siri was a cute toy.

Most people think of Apple as innovative, but the company actually sits on technology before fully developing it in its own products. That’s because technology is inherently risky. It’s constantly changing. So, the first iteration of a product or service is usually pretty buggy.

An established company like Apple won’t want anything to do with it. They want to work on it and develop it until it’s stable. Then, release it.

In that sense, Apple is a better marketer than it is an innovator. It repackages ideas into useful products and services. Pretty much every technology that Apple has adopted has become better because of the company’s backing and a lot of that has to do with the development and marketing of those technologies in such a way so as to make them incredibly useful to the customer.

Carve Out A Niche

Another lesson to learn from Apple is to differentiate yourself by inventing your own product category, name your products, and define a niche. If you notice, Apple doesn’t make computers. It makes iMacs and Macbook Pros and Macbooks and Mac Minis.

Sure, people do call them computers, but they have a name.

And, the specs never really seem to line up with competitors’ specs. When a competitor offers 4Gigs of RAM, apple will offer 5 or 6. It will change the video card slightly, do some customization on the processor, or tweak the internals to make it just a bit different – different enough that a direct comparison is impossible.

Do this in your own market and it will be impossible for people to compare your product with a competitor’s. They will never be able to claim that you charge “too much” for your stuff. Instead, you can set the standard. You can set the price, and let others determine for themselves whether they want to buy in.

Sell Value, Not Price

This is another mistake new entrepreneurs make. They try to make things too cheap. That worked a while ago when the cult of free app creators wanted everything on the Internet to be free. Then, they figured out that they had to make money somehow (you can’t live in your parent’s basements forever after all).

So, they started supporting free apps with advertisements and in-app purchases. Not only does this turn off a lot of customers, it attracts a certain kind of customer – the kind that’s always reluctant to pay for quality.

When you set the expectation low (free products and services), customers tend to want all your best stuff for free. They won’t respect you. They can’t.

So, instead of selling on price, you should sell on value. Don’t be afraid to maintain your high prices, or even raise them. Just make sure you’re offering better quality or value than everyone else.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.


  1. 244396 326945Spot on with this write-up, I need to say i believe this superb website needs much more consideration. Ill probably be once once more to learn an excellent deal a lot more, several thanks that data. 51825

  2. 941485 456223Amazing! This blog looks just like my old 1! Its on a completely different topic but it has pretty considerably the same layout and design. Wonderful choice of colors! 116099

  3. 49783 773754An intriguing discussion is worth comment. Im confident which you basically write regarding this subject, might possibly not be considered a taboo subject but typically persons are too little to communicate on such topics. To another. Cheers 137971

  4. 343702 601388Thanks for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our region library but I feel I learned much more from this post. Im very glad to see such fantastic information being shared freely out there. 628036

  5. 428083 307608Greetings! This really is my very first comment here so I just wanted to give a quick shout out and let you know I genuinely enjoy reading by way of your weblog posts. Can you recommend any other blogs/websites/forums that deal with the same topics? Thank you so significantly! 257558

  6. 118251 188163Youd outstanding guidelines there. I did a search about the field and identified that quite likely the majority will agree with your web page. 737237

  7. 145569 527319The luxury proposed may well be incomparable; citizens are never fail to searching for bags is a Native goals. The concept numerous insert goals uniquely to push diversity with visibility during the travel and leisure arena. Hotels Discounts 588563

  8. Hi there! I’m at work browsing your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the superb work!

  9. 721815 563309Hello, Neat post. There is an problem along along with your web site in web explorer, could test thisK IE nonetheless will be the marketplace leader and a huge portion of other men and women will miss your magnificent writing because of this dilemma. 921762

  10. 345981 328607excellent work Exceptional weblog here! Also your web web site a great deal up fast! What internet host are you the usage of? Can I get your associate link on your host? I want my site loaded up as quickly as yours lol 389686

  11. 537801 983837Oh my goodness! an superb post dude. Numerous thanks Nonetheless We are experiencing difficulty with ur rss . Dont know why Not able to sign up to it. Could there be anybody getting identical rss dilemma? Anyone who knows kindly respond. Thnkx 972573


Please enter your comment!
Please enter your name here