Become an Asset

Becoming an asset can apply to volunteer, job, organization or any type of involvement. For me, it was something I learned through various student organizations I oversaw or helped to oversee during my college years. I learned quickly how to lead others as well as become most importantly an asset to the team I was leading– enough so that I had multiple leadership positions in my life either from rising up or starting something on my own. That way I was able to learn how to make myself valued and how to become an asset.

1. Ideas

Always start with ideas. Ideas surrounding efficiency, networking, outreach, marketing, etc.

If your ideas make others look better, then YOU look better. Be a team player. Start by taking into account what is working and what isn’t working then get feedback from others. This will help you assert authority as an asset to the organization without stepping on any toes. Instead, you are becoming the voice of not just concerns but solutions. What you can take initiative on, do so.

You do not have to have a background in a certain area in order to contribute an idea to its improvement. You do not have to have experience (though it helps) in order to contribute an idea. In fact, as long as you are a forward thinker with the brand in mind, then coming up with ideas will show that you value the longterm goals of the organization and you see beyond your own position. You become an asset to the organization’s overall vision by establishing proactive interest towards ideas.

2. Position

In any job or organization, there are positions that you can propose. For example, for a job, proposing to be a social media person for the group or other such thing in return for the title is a great way to get started. Some internships or jobs will even pay you to fulfill the position that you propose. This certainly takes tact and research. In student organizations, for example, if you brought your area of “expertise” and the position proposal, the executive can then vote on whether to do so.

One example is that once we had two potential offers for an organization, and we wanted to bring on both for their unique viewpoints even though we had elections for only one. However, due to the value of both people, we created a position.

Another example is in terms of entrepreneurial thinking. In college, I considered myself an activist and while I was there, created and ran two activist organizations– one for global literacy and service work and the other for disability rights. If a position cannot be created, create what you want to see. I used my networking abilities with other clubs and organizations to create incentives for their members to assist our initiatives.

Revamp an old position or organization. For example, I helped to revamp Golden Key Honor Society at Slippery Rock University. where you bring your ideas to a platform of people, you create not only a position but sometimes an entire organization.

The mentality is a “pick me” one however with a twist: you decide what you are picked for. When planned and organized, the execution can be simple. For any job for examples, you can see angles in which a company is missing outreach or networking and decide to fill that gap. It may not work everytime but it does not ever hurt to share your value.

3. Referrals

This is a given in a way but what are you doing to bring in interest to your organization? How are you networking? I decided to discuss referrals because most of all, becoming an asset is about relationships. It is about strengthening the ones you have and bringing in new ones. Do you have a strategic idea of how to do so?

4. Build the Brand

Look at the brand first. Even if you go an entrepreneurial route, see how a good brand functions. What do they value? For example, I like a company that supports charity, stays for the most part politically neutral in terms of its financial supports, values small businesses specifically women owned businesses, partakes in community initiatives, treatment of employees that range from incentives, rewards, tuition assistance, crisis help and other areas.

Value the brand, and you will become passionate about it.

For example, when a brand partakes in controversial financial supporting of different organizations, that brand sends a message about its value. And if that message isolates some will attracts others, it is going to be more difficult to find consistent values.

So, how can you contribute to a brand’s image? What do you value about a brand? What are brands that support those values? What do they do to demonstrate this, such as within the community? This creates the heart of a brand.

A person in any position represents those brand values. When your values align with that brand, you can not only better that brand but you can become a better brand. When your ideas impact the brand’s image, then you become an asset. Build a better brand means becoming an asset.

Marketing and branding go together. If an organization is already upholding your values, are they doing enough to communicate these actions? When people see your brand, do they associate it with the organization’s actions? Build the brand, market the image and represent the values. Professionalism is not even questionable. When people see you, they must see your brand. They must see what you stand for. They must see your values.



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