Startup Stories: Bespoke Atelier – Empowering Creatives


Tell us about your entrepreneurial product or service.
For creative professionals, ideas are currency. Our mobile platform revolutionizes idea-making, empowering creatives to take back the process with a visual & design forward way of engaging with the elements of their next best ideas.

What inspired you to launch your business idea?
We believe technology should liberate creativity, not complicate it. The freelance economy is expanding exponentially and as creatives, we know how exciting it is to see the way we live and work evolving– we’re more collaborative, more open, more insightful and inspired. We need tools that align with the way we live and work. Not just more content, more ideas, more material, but tools that allow us to create smarter, not harder, and express our unique creative sensibilities within our digital spaces the way we do in our physical spaces. Tools that make being creative feel inspiring again.

What problem does your business or organization solve?
Let’s face it – your creative process is a messy one. While there’s no shortage of visual content in today’s digital world, the truth is it’s becoming more and more difficult to discover content that is inspiring and relevant to your work, save it in such a way that it’s ever findable again, & share it with those in your work & social circles without having to share it with the world.

Whether you’re an artist, event planner, stylist or graphic designer, odds are you’ve been forced to Frankenstein your own solution — hacking together content aggregators with third party content management apps & continuing to rely on email and web links to share portfolios and client projects – all of which leave you wondering at the end of the day why being creative feels so uninspiring.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Proving that I’m qualified to run a tech startup even though I’m a non-technical founder!

So I can’t write the code to build our app. But just because you can code doesn’t mean you know what to build or how to build it. We have proven (with founder cash) that we are a successful founding team that’s outsourcing it’s dev. Though the learning curve looks more like a stripper pole than a hockey stick, we’ve learned how to successfully communicate with our dev team to make amazing things come to life.

Our experience in the creative space, our deep and personal understanding of what our users need & want, what matters to them AND how to reach them will reap benefits exponential when compared to the ability to write code. All of this, paired with my co-founder’s insight on the tech space make us a sure-hit, albeit a ‘non-technical’ one. Move over Bro-grammer culture!

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I read Project Eve everyday – the articles and resources have been a constant source of daily inspiration for me and my team!

Give us an insider tip that relates to your industry or startup story.
We believe in going mobile first. We didn’t build Bespoke for mobile first because it was easier or harder or would get us more users– we did it because it was right. Right for our product and right for our users. The future of the freelance economy is mobile. And things built for mobile just feel right, work right, and better engage creatives. It’s also a huge differentiator for us. We can always go to web… and we will. When it’s right.

Company: Bespoke Atelier


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