Branding vs. Bravery: Are you a trend or timeless?

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There are three things I have learned from my pursuit of self branding.

1.) How to use social media
2.) How to define your brand
3.) How to appeal to people

This comes from my own personal testing of my social media use. This is coming from a standpoint of not being completely established yet however the lessons can go far.

When I write a very human celebratory status of my accomplishment, I am more likely to get “likes” even from people who do not know me. or have liked my page simply in response to me liking theirs.

When I write a sales type of pitch such as “look at this” or “check this out” I am only likely to get likes from people who personally support my brand or myself rather than appeal to people who do not know me.

When I write an inspiration, leadership, wisdom or guidance type of post (which is said in the status itself rather than redirecting to a link with the text), I get the most likes.

When I simply list what is being done or accomplished, I get almost no likes.

I have found that the rate of posting does not matter either with likes. It is what connects. Thus, many brands misuse their social media connections. Due to a volume of likes, they take for granted that they are only reaching people who already support brand. There even comes to a point where a brand or company can post literally anything and it will get likes. That is after the established point. But what my experience reveals is what people respond to and stay committed.

People connect with posts that are:

1) Human and celebratory (relatable and positive)
2) Wisdom, knowledge or guidance. It could even be as simple as a tip.

People connect less with:

1) Sales type of social media.
2) Brand bragging without the human aspect

The exception to both of these rules are established brands. The people who like your products will tend to like your posts no matter what they say. However, when this occurs, brands forget how to connect and draw in the rest. Observing how I have gotten likes, I have noticed a pattern. And that is because people want to relate to you. Which brings me to my next point:

Social network is to network. Whatever you put out there is for an audience. However, there is a limitless cap to that audience. You cannot and should not wait for people to discover you. The people who tend to like my facebook pages, for instance, are not usually fellow writers or people who think alike or are particularly fans. Rather they are people who I have made a connection with. They are the people I have reached out to.

Again, when brands become established, then they can get deceived by volume and not remember value. In a week alone, I was retweeted by Olay Fresh Effects, General Electic, Unicef and other such established brands. What is special about me? Well, simply that I pursued a relationship with them. I wrote about their product. I did something that supported them. I sold their product in my own piece.

Value and volume is not interchangeable.

Obtaining fans for a product is one thing. Obtaining fans for the product’s pursuits is another. Who is really showing interest? In that way, I learned how to create a statement which would not only show my interest but in turn celebrate what they are doing.

What does this reveal?

You would think a number of people would be doing that. Why would I be the only one to be retweeted so often and so successfully by the companies I reached out? Wouldn’t I get lost in the many who did the same? Nope. The reason. Content is easy. Containing numbers is easy. Creating connections is not.

Again, major corporations see volume and mistake that for value. Customer/Client is not Connection. A Fan or Follower is not a Friend. When you create friends, you create people who then continue to sell your ideas because they believe in you. Even though a connection had not been made to me, I responded to major corporations as if it had. It revealed that this connection is what these corporations were looking for. It revealed that they and every brand need to create them and they will continue to get tweets like the ones I sent to them which inherently sold their products. When you have friends, you have people reselling the ideas. When you have the human aspect of a corporation, you double the number of people not following your facebook– but featuring them.

When I reached out to a facebook page or product, I was more likely to have my facebook page highlighted on theirs. This happened only after I made personal connections.

Lastly, networking is an opportunity. Find who knows what and create connections, create ideas. It’s more about connections than it is content. In less than a few months, I gained modeling, writing and creative collaboration opportunities simply by reaching out to people rather than waiting for someone to reach out to me.

How To Define Your Brand:

There are a lot of facebook pages out there. There are a lot of people with products and projects. There are a lot of people who have something to offer you. There are a lot of promotions, deals, etc. There are in other words a lot of trends.

When we study fame and study our culture, unless it is a major corporation, new innovation or celebrity, social media can be a tough ladder to climb in terms of gaining recognition. Despite an easier ability to be seen, the competition is larger. So, how do you make your business or brand stand out?

The answer is actually very simple. It is is not about a brand. It is not about your marketing skills. It is not about your abilities. It is not about what and who you know. It is not about the volume of followers.

It is about the value of what you are actually doing.

I get inboxed with the same type of product pitches constantly. Yet, I can tell when a company does not have credential. You create connections BUT you let your product sell itself. That means you need a good product. Word of mouth is far more powerful than anything else you can do. I learned this when I used to sell Cutco knives in high school. I never saw major advertisements for this cutlery. However, word of mouth created their reputation and their referrals.

This brings us to bravery vs. branding. Instead of thinking, which are the brands that last? Think about this: Steve Jobs. Yes, just Steve Jobs. Steve Jobs ran his company like a start up. They solved problems through innovation. He became a figurehead for innovation itself on a large scale. He put progress first. Steve Jobs also did not do focus groups. He simply said that people do not know what they want until they see it.

All the greats in history. Who were they? The ones that thought new thoughts. They ones that made change. The ones who challenged what we are doing. The ones who only through their authenticity created art. That is who we remember. That is who we celebrate.

That is the difference between a trend and timelessness.

If you are authentic, there will be an audience for what you do. When you focus on progression, you will have a great product. When you focus on innovation, you will have a great idea. Quality will keep your customers. There is no shortcut to success. Those with five minutes of fame have only that. Those who use shortcuts to get seen or simply rely on public perception eventually became defamed.

So let me you ask you this. What if your unique brand of brilliance was all you needed? What if you had people around you not hungry for achievement but hungry for knowledge? What if you made your product…your passion?

Then it will not matter who gets it or not. Those who do get it will be loyal. They will do the selling for you. Much like how major corporations retweeted me, it was because I was doing something rare– something lacking, something they wanted to be seen because despite the volume, they wanted value back from their customers: I sold their products in my own presentations to them. How many followers or friends forward your ideas and go, wow this is great?

Since major corporations all retweeted me, in a web of endless tweets and so on, it revealed that volume and value of fans are not the same. Connections NEED to be made to have consumers continue selling for you.

Likewise, great leadership is not leading followers. It is creating more leaders. A great product is not gained publiciity. It is gained passion.

Lastly, we must care about progress as a society. When we overly focus on simply selling the same idea, we do not innovate. We do not challenge. We do not become brave. When you decide to focus on your own product as a passion, much like Steve Jobs, you will allow yourself to take risks.

There is a correlation between risk taking and success. Just ask Edison. He failed a lot at first to get to the correct result. Only when you are passionate are you likely to take risks and succeed. In fact, that is what it takes. This brings us to my last point: how to appeal to people? As each previous point has brought to surface, it is one thing: authenticity. At the end of the day, you are selling to humans.

You are selling to humans, not machines. Yet many people forget that rapport building. They forget that relationship creating. They forget that passion pursuing and gaining other people who want to progress an idea or product (rather than simply gain publicity). So long as human beings are the face of great ideas, they will reach far more people. When that is forgotten, you will have clients, sure. You will have customers. You will not have connections. Volume and value are not the same. It is the difference between being a trend and being timeless.

Are you ready to be brave or build a brand?

If you are ready to be brave….

Then, and only then are you ready to build a brand.

Good luck.

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107 COMMENTS

  1. REcuerdo que de niño yo iba con Senna frente al franchute de alain, pero leyendo y viendo las reacciones de la gente en contra de Alonso sólo puedo decir: ¡puxa nanu! El inglés Hobbes dio una respuesta dura al respecto, una respuesta que todo el mundo repite desde entonces: Creo que existe una inclinación general en todo el genero humano, un perpetuo y desazonador deseo de poder por el poder, que sólo cesa con la muerte”. Como si de repente en mi Madrid se fuerna todos los incompetentes y empezasen un proyecto madridista, serio, preparado, honrado, valiente.

  2. Acaba de cumplir 1 año de la adquisición del aparato y hace poco recibí un correo de Inouttv diciendo que si quería mantener los servicios tenía que pagar 35 euros al año. Si no pagas, no es solo que no tengas una guia al último detalle, ni que no puedas alquilar películas con el servicio butaca, sino que te capan” las funciones de tu pvr de forma arbitraria para forzarte al pago. Antes de adquirir el aparato, en la publicidad de la web de siemens, de inouttv y de redcoon, nadie avisaba que me comprometía a pagar una cantidad al año. Desde Minimoka inauguramos este capítulo de nuestra historia con una nueva web que aspira a convertirse en un refugio para los más cafeteros.

  3. Pero lo más importante es que existe una cultura de trato al cliente extendida entre todos los miembros del Servicio BSH al Cliente: operamos en el mercado con marcas fuertes, de prestigio, como Bosch, Siemens, Gaggenau, Neff, Ufesa y Balay; ofrecemos electrodomésticos de alta eficiencia energética y nuestro objetivo es proporcionar una atención fiable, cercana y segura a quienes han confiado en nosotros”.

  4. El código G describe las funciones de movimiento de la máquina (por ejemplo, movimientos rápidos, avances, avances radiales, pausas, ciclos), mientras que el código M describe las funciones misceláneas que se requieren para el mecanizado de la pieza, pero que no corresponden a los movimientos de la máquina (por ejemplo, arranque y detención del husillo, cambio de herramienta, refrigerante, detención del programa).

  5. Básicamente, el mecanizado CNC permite preprogramar la velocidad y la posición de las funciones de la máquina herramienta y ejecutarlas a través de software en ciclos repetitivos y predecibles, todo ello con poca participación de los operadores humanos.

  6. Hemos mantenido un nivel estándar de Cualificación para brindarle un mejor y más completo Servicio técnico sat a Nuestros Clientes en el hogar, comercio, negocios u oficina. Contamos con TécnicosCualificados a la altura estándar Europea y Experiencia a tales efectos, para brindarle una mejor Atención yAsistencia Técnica, así como la solución de cualquier problema Técnico. Ofrecemos Servicios de mantenimiento y reparación a empresas y particulares en el hogar y la industria.

  7. Empresa dedicada a la transformación de planchas mediante procesos de conformación mecánica por control numérico (corte, cizallado, encartado, fresado, estampado, etc). Fabricación, montaje de mecanismos y piezas estructurales para el sector aeronáutico. Mecanizado y decoletaje por arranque de viruta de todo tipo de piezas bajo plano.

  8. Los logos y marcas de cada servicio expuesto en este website son propiedad de Servicio Técnico Oficial Siemens Ourense y SAT oficial Siemens Ourense, estando protegidos por las Leyes del Copyright,así como nuestros técnicos estan especializados en el Servicio Técnico y reparación de la marca Siemens. Los productos Liebhher, en especial los frigoríficos, son uno de los electrodomésticos más comunes en Europa. Cookies de usuario – Utilizamos cookies para mejorar su experiencia recordando sus preferencias.

  9. Nuestra experiencia nos permite aportar valor añadido a nuestros clientes, orientándoles en la composición, la forma y la finalidad de la pieza con el único fin de mejorar el rendimiento y durabilidad de la misma. Cuando la fábrica estaba funcionando, en producción había 600 herramientas vivas, muchas referencias de piezas, con series medias-cortas que es donde el sistema flexible funciona con rentabilidad.

  10. A diferencia del anterior el aire que aspira también es del exterior, para aprovechar el aire a mayor temperatura. Nuestro servicio técnico de lavadoras, están disponibles de lunes a viernes de 9 a 20h y sábado de 9 a 2h en la reparación de electrodomésticos. Los técnicos están atentos para realizar los servicio técnico de lavadoras, servicio técnico lavavajillas, servicio tecnico de frigorificos, servicio técnico de termos, servicio técnico de cocinas y hornos ,servicio tecnico de aire acondicionado de todas las marcas. De esta forma conseguimos ahorrar al cliente una perdida de tiempo importante, a la vez que se reduce el precio de reparacion. Ofrecemos el mejor servicio oficial a precios muy económicos.respetando la elección de cada propietario.

  11. Esto nos permite ofrecer a nuestros clientes grandes series de piezas de revolución con alta calidad y precisión y bajo coste. Si necesitas una empresa que fabrique piezas de calidad, seriedad en los plazos de entrega, fiabilidad. El contenido de la información de Talleres Decoletaje La Precision Sl, empresa ubicada en Tarazona De La Mancha, proceden de la base de datos de INFORMA D&B.

  12. UMESAL es una empresa dedicada desde 1994 al mecanizado mediante el arranque de viruta , que fabrica piezas , conjuntos de piezas y máquinas completas, bajo proyecto del cliente, dando así un servicio de materialización de diseños, a oficinas técnicas y fabricantes de maquinaria en general.

  13. Si desea contactar con nuestra empresa de mecanizado lo puede hacer bajo este formulario de contacto mediante email si lo prefiere acudiendo a nuestra tienda y le atenderemos personalmente. Nuestra gran experiencia en el sector del mecanizado nos permite tanto en nuestra cadena de producción, como a pie de obra, analizar la problemática particular de nuestro cliente.

  14. Hasta ahora estas mediciones se hacían mediante sistemas de menor fiabilidad que la MTL300 y que no permitían automatizar el registro de datos del proceso de fabricación. Los llamados multihusillos, que además poseen algunos husillos (valga la redundancia), que casi siempre son de seis a ocho, los que a su vez mecanizan distintas piezas al mismo tiempo, por lo que el tiempo de mecanizado se divide.

  15. Queremos trabajar al lado de nuestros usuarios para proporcionar una amplia gama de productos de calidad y realizar servicios eficaces y adaptados a sus necesidades comerciales. Situados en Alcoy, provincia de Alicante, cuenta con las instalaciones adecuadas para realizar mecanizados de precisión, y con las necesidades de la actividad a la que está dedicada; con una amplia experiencia en el sector.

  16. Somos capaces de realizar desde las piezas más simples hasta las de más alta precisión y calidad ya que disponemos de centros reconfigurables, es decir, que pueden realizar varias tareas de mecanizado sobre una misma pieza. Hasta ahora hemos fabricado piezas para empresas de diferentes sectores como aeronáutica, telecomunicaciones, ingeniería, ferroviario, petroquímico y automoción, entre otros.

  17. Casquillo mecanizado por decoletaje en acero © Kuzu, S.L. ADQUISICIÓN en 1988 de DECORDAL, pequeña empresa de mecanizados, empezando nuestra andadura hacia el terreno del micro-decoletaje. 6. Casquillo con rosca interior mecanizado por decoletaje en acero © Kuzu, S.L.

  18. Reparaciones: los materiales y mano de obra de las reparaciones efectuadas por el Servicio Oficial Siemens están garantizados durante un plazo de 2 años (garantía legal obligatoria solo 3 meses). Los repuestos originales son una garantía más de la calidad y fiabilidad de nuestras reparaciones. Nuestros repuestos son originales de fábrica y tenemos una alta disponibilidad de todos ellos, incluso para aparatos antiguos. Es posible concertar la reparación del electrodoméstico con un servicio VIP donde te atenderemos en menos de dos horas.

  19. Con más de 15 años de experiencia, nos hemos convertido en la empresa líder de reparación. Establecemos controles diarios de calidad, gracias a los cuales podemos presumir de ofrecer la mayor calidad en reparaciones en Torrevieja. Nuestros técnicos están especializados en la reparación de lavadoras BOSCH en Torrevieja de todo tipo. Nuestros técnicos están especializados en la reparación de lavavajillas BOSCH de todo tipo.

  20. Encuentra de forma rápida e intuitiva todo lo que tienes cerca y te interesa. Reparamos múltiples marcas y estamos capacitados para reparar la mayoría de los aparatos con la mayor garantía de la Comundiad de Madrid. Todos los logotipos y marcas mostradas en esta página web son propiedad de sus titulares y están protegidos por el copyright. Nosotros haremos el pedido al proveedor y le avisaremos cuando puede recoger el pedido cómodamente en nuestra tienda en Madrid.

  21. Lo tuyo más bien es un problema legal, no se si tendrían que cargarte el gas de forma gratuita no. yo en tu caso cogería el 50 que te ofrecen y no volvería ese taller. Fui a un reparar el sistema de aire del auto por una fuga y lleve mis latas de gas y me dijeron que esas eran de mala calidad aunque fueran R-134a. Después de 5 años, más de 10 recargas y muchos euros gastados en un taller oficial de Renault y en otro de barrio, sigo sin AA/CC.

  22. Importante empresa del sector salud requiere Bachiller y/ estudiantes Técnico y/ Tecnólogo en Archivística con experiencia mínima de 1 año en organización de archivos, elaboración y aplicación de tablas de retención documental TRD y tablas de valoración documental TVD. Importante Hospital pediátrico requiere Técnica Auxiliar de enfermería con experiencia en Cuidado integral de paciente pediátrico, administración de medicamentos y demás funciones pertinentes en pacientes pediátricos y neonatal.

  23. Y decir que el C monta un motor Jaguar es bastante rebuscado e incierto, probablemente para darle un empaque técnico al C que obviamente no tiene, pero aqui no cuela, quizas en una barra de bar rodeado de desconocedores del tema lo mismo hasta triunfa. Y la primera prueba de comodidad de ambos coches sería muy fácil: medida (en centímetros) del hundimiento de la parte trasera de los coches al arrancar en parado. Pd. Me he estado muriendo de risa en el trabajo al ver que en Wikipedia sale usted como diseñador del c .

  24. Bosch pone a su disposición dos posibilidades de envío para la reparación de la herramienta averiada: bien a través del distribuidor local bien enviando su herramienta averiada directamente al Servicio Técnico, pidiendo la recogida Online desde su dirección. Reparar su lavavajilla Bosch en Rivas-Vaciamadrid es fácil siempre que su reparación sea realizada por técnicos certificados. Mas de 18 años de experiencia nos avalan como una de las mejores empresas de servicio tecnico y asistencia tecnica de lavadoras Bosch en Rivas-Vaciamadrid aunque no somos el servicio tecnico oficial de la marca Bosch.

  25. Mediante la oferta de soluciones totales, nuestro taller de mecanizado ofrece a nuestros clientes la posibilidad de integrar todas las necesidades de la cadena de aprovisionamiento de las piezas mecanizadas con necesidades de alta calidad y precisión.

  26. Y grabado de gran tamaño ya no es un prolblema; puede fácilmente amordazar las piezas gracias a la mesa de trabajo vertical T-slot de la máquina, que puede posicionarse en diferentes niveles. Para que se produzca el mecanizado de piezas Valencia por arranque de viruta, es fundamental que la herramienta y la pieza posean movimientos de trabajo.

  27. Torno : el torno es la máquina herramienta de mecanizado más difundida, éstas son en la industria las de uso más general, la pieza se fija en el plato del torno, que realiza el movimiento de corte girando sobre su eje, la cuchilla realiza el movimiento de avance eliminando el material en los sitios precisos.

  28. Una vez que un técnico ha sido avisado de su avería, se desplazará a realizar la reparación de su electrodomésticos Siemens en Segovia con todas las herramientas y repuestos necesarios para garantizar el éxito de nuestra reparación. Los logos y marcas de cada servicio expuesto en este website son propiedad de Servicio Técnico Oficial Siemens Segovia y SAT oficial Siemens Segovia, estando protegidos por las Leyes del Copyright,así como nuestros técnicos estan especializados en el Servicio Técnico y reparación de la marca Siemens. Si no hay el que corresponde a estos modelos de Siemens también me iría bien uno universal.

  29. Informamos que no atendemos averías de aparatos en periodo de garantía, no somos servicio técnico oficial Siemens en Benicasim, sino que ofrecemos nuestros servicios para su reparación. En el Servicio Técnico Siemens en Menorca recomendamos que ante una vería de su aparato actúe con cautela, ya que puede empeorar el estado de este y encarecer la reparación.

  30. Hay que tener en cuenta que son equipos muy compactos y no pueden montar vasos muy voluminosos … Además en esas potencias tan altas en las que dan servicio a viviendas grandes seguro que hay que complementarlo. Necesito una solucion, la maquina funciona muy bien y el tecnico que viene no sabe porque le pasa esto, porque cuando a venido el no da el fallo.. a ver si me puedes ayudar por favor. El 20 de noviembre, vino el técnico a limpiar la caldera, pero la cosa empeoró.

  31. El servicio de alquiler de furgonetas en Murcia no es solo a nivel local, trabajamos con mas de 90 oficinas diferentes en toda Espana, ofreciendo un servicio de reservas siempre sin conductor, nuestras tarifas son muy competitivas y economicas. Venta de coches, Vendo vehiculo, Compramos vehiculos accidentados, estropeados en la villa de Madrid. Etc, Asistencia hoy mismo, además hago entrega de garantía por escrito de la reparación.

  32. Requerimos experiencia previa en el rubro y en la posición, perfil pro-activo, buena predisposición para la atención al cliente y capacidad para el trabajo en equipo. Nos encontramos en la búsqueda de administrativos de mantenimiento, con perfile y conocimiento técnico de las áreas que tendrán en supervisión. Importante Empresa de Servicios de Salud de la ciudad de Mar del Plata busca incorporar personal para atención al público. Se solicita un técnico para realizar tareas de ventas y asesoramiento en una empresa metalúrgica para productos relacionados con hidráulica y neumática.

  33. Con el tema de no tener frío en la parte del refrigerador, calculo que puede ser sensor, lo que no se es cuanto me tiene que medir en ohm. Tengo un combi FAGOR no-frost que en verano se dispara la alarma acústica a la más mínima. En segundo lugar, distinguir tu generosidad y gran persona que debes ser, ya que tomarte tanto tiempo para dedicar a ayudar a otros, habla por si solo. Hola, comparto con ustedes las experiencias que tenemos de ser sufridos pero contentos usuarios de una heladera NF General Electric TBG 1 ZBC desde el año 1995.

  34. Ya no hay más, pues yo no compraría nunca una marca blanca (ROMMER), ni por su calidad medianilla”, ni por su origen (italiano del montón) ni por su Servicio Técnico, que hasta hace 4 años era como si no lo tuviera, y que actualmente no puede haber ido a peor. Al intentar informarme sobre el producto en internet, me encuentro que ni siquiera en la WEB de HAIER, está reconocido tal modelo. Espero no haber errado en la compra y poder tener buen servicio (MEJOR NO NECESITARLO EL SERVICIO TECNICO). Es posible que sea un modelo reciente, y como HAIER tiene cientos de frigoríficos distintos, puede ser una remesa de hace poco.

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