Business Blogging for the Nervous and Unconfident

Writing is one of the most fear-inducing aspects of business. It’s right up there with public speaking and audits.

But blogging is an entirely different story.

Blogging doesn’t have to be perfect or formal. It can be casual, funny or even heartfelt. You don’t have to write as anyone other than yourself. In fact, being authentic is encouraged.

Every single blogger on the planet started exactly where you are right now. You have something to share with the world. You’re just nervous and lack confidence.

And that’s okay, as so was I.

I wrote a book called Killing Rapunzel: Learning to Save Yourself Through Determination, Grit and Self-Employment.  It’s about learning how to face your fears and reach your goals. It’s about taking control now (even if you think you’ll fail) and not letting anything stop you from taking the next step forward.

business blogging

One of the biggest lessons I’ve learned is that everything is easier once you have a plan. So if you’ve always wanted to start a blog or add a blog to your business website, now’s the time. I don’t care if you’re a writer or not. You can easily start a blog today with the following quick guide.

Create a Persona

A persona is a fictional sketch of the person you believe will read and like your blog. It’s a tool that helps you write in a conversational style and connect with people on a personal level.  Popular blogging expert, Neil Patel, advises to create a persona when creating a blog. “A persona gives clarity, power and passion to your writing. You will find that when you’re thinking of your persona and writing to them, your style of writing will really come alive.”

Choose the gender, age, occupation, relationship status, education and hobbies of your persona. Know, without a doubt, the person you will be speaking to (I’m talking right to you Ella from Seattle!).  If you already have a business, create one from your biggest niche. If you’re starting from square one, do some research.

Creating a persona is one of the easiest ways to eliminate feeling overwhelmed when writing. Because you’re not speaking to the entire internet – you’re speaking to one person.

Choose Your Building Blocks

Building a blog isn’t difficult and you don’t need to be a tech expert. If you can post to Instagram and create boards on Pinterest, you’ll be a great blogger.

Here’s a simple framework for business bloggers:

A Platform

This is the software you’ll use to build your blog. You can choose between a larger platform that hosts your site and allows you to build an individual blog (like Blogger and Tumblr), or choose to host your own site (like WordPress). WordPress will help you choose a hosting service and has a ton of support since it’s open source).

An eCommerce Service

Since we’re building a business blog, we’ll need a reliable and affordable eCommerce option. Selz works with WordPress, Blogger and Tumblr and you don’t need any special tech skills to add it to your blog. You can also choose to link to eCommerce platforms like Etsy or Ruby Lane, depending on your niche.

A Sharing Strategy

There are literally a million ways to promote your blog. The obvious and cheap choice is to start with social media, which can be a little overwhelming. Take a look at tools like Hootsuite and Viral Content Buzz which makes sharing easier and more effective.

While this will take time, none of this is difficult or impossible. There are tools, services and support that are ready to help answer any question. The bottom line is that anyone can easily and quickly build a business blog with a little time and effort.

Write, Edit, Repeat

Now we come to the hardest part – writing!

There is nothing to say about writing except you have to put in the work. Choose a topic and just let the words flow. You may write the worst post in the history of the internet, but who cares? You’ll get better every time.

And if you’re nervous or have zero confidence in your writing, find a trusted friend or peer to help. You can always hire an editor, or ask a few friends for their honest opinion. Remind them that they are not doing you any favors by saying things like “That’s brilliant!” or “I wouldn’t change a thing!”. You know who you can trust to both support you and give you honest feedback.

Block out some time and put your fingers on the keyboard. Tell your story, your way. You can’t go wrong if you’re simply putting your own thoughts and ideas into your posts.

Confidence Will Come

One of my students recently said he avoids doing things that he’s not good at. While that may work for a while, you’ll never move your life and career forward unless you take action. Again, who cares if you fail? Every failure is simply an opportunity to learn from your mistakes. I know you’re nervous and have little confidence, but just like any other skill, your blogging confidence will grow over time.

In the immortal words of Nike: Just do it.

142 COMMENTS

  1. 20850 487830I actually delighted to find this internet website on bing, just what I was searching for : D too saved to fav. 326848

  2. 212466 5090Its onerous to search out knowledgeable individuals on this subject, nonetheless you sound like you already know what you are talking about! Thanks 994376

  3. 701260 304004Thank you for writing this tremendous top quality article. The information in this material confirms my point of view and you genuinely laid it out effectively. I could never have written an write-up this excellent. 250265

  4. 384564 260160You produced some decent points there. I looked on the net to the concern and found most people go together with together along with your internet internet site. 431961

  5. I would like to thank you for the efforts you’ve put in writing this site. I’m hoping the same high-grade blog post from you in the upcoming as well. Actually your creative writing abilities has encouraged me to get my own web site now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.

  6. 157453 84152It is truly an excellent and valuable piece of information. Im pleased which you just shared this useful info with us. Please stay us informed like this. Thank you for sharing. 800122

  7. 406466 890168Heya just wanted to give you a brief heads up and let you know some with the pictures arent loading properly. Im not confident why but I feel its a linking issue. Ive tried it in two different internet browsers and both show exactly the same results. 355795

  8. 35099 300522Hello there! Do you know if they make any plugins to protect against hackers? Im kinda paranoid about losing everything Ive worked hard on. Any suggestions? 760905

  9. 738656 761611Hi this is somewhat of off subject but I was wondering if blogs use WYSIWYG editors or should you need to manually code with HTML. Im starting a blog soon but have no coding understanding so I wanted to get guidance from someone with experience. Any help would be greatly appreciated! 532836

  10. 204876 941286Hello! I simply want to make a enormous thumbs up with the amazing information youve here during this post. We are returning to your weblog for additional soon. 489214

  11. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage? My website is in the exact same niche as yours and my visitors would definitely benefit from some of the information you provide here. Please let me know if this ok with you. Thanks a lot!

  12. 326131 2273131 can undertake all sorts of advised excursions with assorted limousine functions. Various offer fantastic courses and numerous can take clients for just about any ride your bike over the investment banking area, or even for a vacation to new york. ??????? 184912

  13. Good – I should definitely pronounce, impressed with your website. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task..

  14. I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already ;) Cheers!

  15. Wonderful beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog site? The account helped me a appropriate deal. I have been a little bit familiar of this your broadcast provided shiny clear idea

  16. Thank you for your entire hard work on this blog. Ellie enjoys making time for research and it’s simple to grasp why. Almost all know all concerning the compelling way you present good tips and hints via your web blog and even inspire response from some others on that area then our princess is really understanding so much. Take advantage of the rest of the new year. You are always doing a useful job.

  17. There are some fascinating deadlines on this article however I don’t know if I see all of them center to heart. There’s some validity however I’ll take maintain opinion until I look into it further. Good article , thanks and we wish more! Added to FeedBurner as effectively

  18. Good web site! I really love how it is easy on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a nice day!

  19. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is valuable and all. However think about if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this site could definitely be one of the best in its niche. Great blog!

  20. Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such magnificent info being shared freely out there.

  21. You could certainly see your expertise within the paintings you write. The world hopes for even more passionate writers such as you who aren’t afraid to mention how they believe. At all times go after your heart. “The most profound joy has more of gravity than of gaiety in it.” by Michel de Montaigne.

  22. Hi! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no data backup. Do you have any solutions to prevent hackers?

  23. Wonderful goods from you, man. I’ve understand your stuff previous to and you’re just extremely fantastic. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it enjoyable and you still care for to keep it sensible. I can not wait to read much more from you. This is really a terrific website.

  24. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  25. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several emails with the same comment. Is there any way you can remove me from that service? Thank you!

  26. I’ve been exploring for a little for any high-quality articles or weblog posts on this sort of space . Exploring in Yahoo I eventually stumbled upon this site. Studying this information So i’m happy to exhibit that I’ve a very good uncanny feeling I found out just what I needed. I so much surely will make sure to don’t overlook this website and provides it a look regularly.

  27. I definitely wanted to write down a brief note to be able to appreciate you for some of the lovely solutions you are posting on this site. My extended internet look up has at the end been recognized with awesome concept to share with my visitors. I ‘d declare that we website visitors are truly endowed to live in a wonderful site with very many perfect people with valuable tips. I feel very lucky to have discovered your entire webpages and look forward to tons of more brilliant minutes reading here. Thanks a lot again for all the details.

  28. Magnificent items from you, man. I’ve understand your stuff previous to and you are simply extremely magnificent. I really like what you have got here, really like what you are stating and the way through which you are saying it. You’re making it enjoyable and you still take care of to keep it wise. I can not wait to read much more from you. That is really a tremendous website.

  29. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

  30. I’m impressed, I must say. Actually not often do I encounter a weblog that’s both educative and entertaining, and let me let you know, you’ve hit the nail on the head. Your idea is excellent; the problem is one thing that not sufficient persons are speaking intelligently about. I’m very pleased that I stumbled throughout this in my seek for something referring to this.

  31. Pretty great post. I just stumbled upon your blog and wished to mention that I’ve really loved browsing your weblog posts. After all I’ll be subscribing for your feed and I hope you write again soon!

  32. Hiya, I am really glad I’ve found this info. Nowadays bloggers publish just about gossips and web and this is really annoying. A good web site with interesting content, that is what I need. Thanks for keeping this site, I’ll be visiting it. Do you do newsletters? Cant find it.

  33. Hello my friend! I wish to say that this article is amazing, great written and include almost all significant infos. I would like to see extra posts like this .

  34. 702285 140590If you are nonetheless on the fence: grab your favorite earphones, head down to a Greatest Buy and ask to plug them into a Zune then an iPod and see which one sounds far better to you, and which interface makes you smile much more. Then you will know which is appropriate for you. 367902

  35. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos to your blog when you could be giving us something enlightening to read?

  36. Have you ever thought about including a little bit more than just your articles? I mean, what you say is valuable and all. But just imagine if you added some great pictures or videos to give your posts more, “pop”! Your content is excellent but with images and video clips, this blog could certainly be one of the most beneficial in its niche. Excellent blog!

  37. Can I simply say what a reduction to find someone who really knows what theyre speaking about on the internet. You positively know tips on how to carry a difficulty to gentle and make it important. Extra individuals must learn this and understand this side of the story. I cant imagine youre no more fashionable since you undoubtedly have the gift.

  38. I like the valuable info you provide to your articles. I’ll bookmark your blog and take a look at again right here regularly. I am reasonably certain I’ll be told many new stuff right right here! Good luck for the next!

  39. A powerful share, I simply given this onto a colleague who was doing a bit of analysis on this. And he in truth bought me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying extra on this topic. If doable, as you turn into experience, would you mind updating your weblog with extra details? It is extremely helpful for me. Huge thumb up for this blog submit!

  40. But a smiling visitor here to share the love (:, btw outstanding style and design. “Justice is always violent to the party offending, for every man is innocent in his own eyes.” by Daniel Defoe.

  41. I think this is one of the most important info for me. And i’m glad reading your article. But want to remark on some general things, The website style is perfect, the articles is really excellent : D. Good job, cheers

  42. Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such excellent info being shared freely out there.

  43. Thanks a lot for providing individuals with a very special chance to read critical reviews from here. It’s always so great and packed with a great time for me and my office co-workers to search the blog minimum three times weekly to study the new stuff you have got. And indeed, I’m just always happy for the fabulous methods you give. Selected two ideas on this page are in fact the most impressive I’ve ever had.

  44. Hi there I am so glad I found your webpage, I really found you by mistake, while I was searching on Askjeeve for something else, Regardless I am here now and would just like to say many thanks for a marvelous post and a all round exciting blog (I also love the theme/design), I don’t have time to look over it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the excellent job.

  45. I’ve read some good stuff here. Certainly price bookmarking for revisiting. I surprise how much attempt you place to make this kind of magnificent informative site.

  46. I do agree with all of the ideas you have presented in your post. They’re very convincing and will definitely work. Still, the posts are very short for starters. Could you please extend them a little from next time? Thanks for the post.

  47. Simply desire to say your article is as surprising. The clarity in your post is simply excellent and i could assume you’re an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please continue the enjoyable work.

  48. Hi, i think that i noticed you visited my site thus i came to “go back the desire”.I’m attempting to in finding things to enhance my web site!I suppose its good enough to make use of some of your concepts!!

  49. Nice post. I was checking continuously this blog and I am impressed! Extremely helpful info particularly the last part :) I care for such info a lot. I was seeking this certain info for a very long time. Thank you and good luck.

  50. hi!,I love your writing so a lot! proportion we be in contact extra about your post on AOL? I need a specialist on this space to solve my problem. Maybe that’s you! Looking ahead to see you.

  51. I truly enjoy reading through on this web site, it holds good posts. “Violence commands both literature and life, and violence is always crude and distorted.” by Ellen Glasgow.

  52. Hello, Neat post. There is a problem with your web site in internet explorer, could check this?K IE nonetheless is the marketplace leader and a huge part of other folks will leave out your magnificent writing because of this problem.

  53. A formidable share, I just given this onto a colleague who was doing a little bit analysis on this. And he actually purchased me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to debate this, I feel strongly about it and love reading more on this topic. If possible, as you turn into experience, would you mind updating your weblog with extra details? It is extremely useful for me. Big thumb up for this weblog put up!

  54. I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  55. Pretty great post. I simply stumbled upon your weblog and wished to say that I’ve really loved browsing your weblog posts. In any case I will be subscribing for your rss feed and I’m hoping you write again soon!

  56. Great post. I was checking constantly this blog and I’m impressed! Extremely useful info specifically the last part :) I care for such information a lot. I was looking for this particular information for a long time. Thank you and best of luck.

  57. What i do not realize is actually how you are not really much more well-liked than you may be now. You are so intelligent. You realize thus significantly relating to this subject, produced me personally consider it from numerous varied angles. Its like men and women aren’t fascinated unless it is one thing to accomplish with Lady gaga! Your own stuffs excellent. Always maintain it up!

  58. Hi, Neat post. There’s a problem along with your web site in internet explorer, may check this… IE nonetheless is the marketplace leader and a huge component to people will miss your fantastic writing because of this problem.

  59. I really like your writing style, great information, thanks for posting :D. “God save me from my friends. I can protect myself from my enemies.” by Claude Louis Hector de Villars.

  60. It’s the best time to make some plans for the longer term and it’s time to be happy. I’ve read this put up and if I may just I desire to counsel you few attention-grabbing issues or tips. Maybe you could write next articles relating to this article. I desire to learn more things approximately it!

  61. Thank you for every other informative site. Where else may just I get that kind of information written in such a perfect means? I have a mission that I’m simply now operating on, and I’ve been at the glance out for such information.

  62. I do not even know the way I stopped up right here, but I assumed this post was good. I do not recognise who you’re but definitely you are going to a famous blogger in case you aren’t already ;) Cheers!

  63. I conceive this internet site has got some very good information for everyone :D. “Anybody who watches three games of football in a row should be declared brain dead.” by Erma Bombeck.

  64. Great write-up, I am regular visitor of one’s site, maintain up the excellent operate, and It’s going to be a regular visitor for a lengthy time.

  65. Good site! I truly love how it is easy on my eyes and the data are well written. I’m wondering how I might be notified when a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day!

  66. What’s Happening i’m new to this, I stumbled upon this I’ve found It absolutely helpful and it has helped me out loads. I hope to contribute & assist other users like its helped me. Good job.

  67. Hello would you mind letting me know which webhost you’re using? I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a fair price? Thank you, I appreciate it!

  68. Hello! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my apple iphone. I’m trying to find a template or plugin that might be able to resolve this problem. If you have any suggestions, please share. Cheers!

  69. I am curious to find out what blog system you are utilizing? I’m experiencing some small security problems with my latest blog and I’d like to find something more safeguarded. Do you have any suggestions?

LEAVE A REPLY

Please enter your comment!
Please enter your name here