Business Blogging for the Nervous and Unconfident

Writing is one of the most fear-inducing aspects of business. It’s right up there with public speaking and audits.

But blogging is an entirely different story.

Blogging doesn’t have to be perfect or formal. It can be casual, funny or even heartfelt. You don’t have to write as anyone other than yourself. In fact, being authentic is encouraged.

Every single blogger on the planet started exactly where you are right now. You have something to share with the world. You’re just nervous and lack confidence.

And that’s okay, as so was I.

I wrote a book called Killing Rapunzel: Learning to Save Yourself Through Determination, Grit and Self-Employment.  It’s about learning how to face your fears and reach your goals. It’s about taking control now (even if you think you’ll fail) and not letting anything stop you from taking the next step forward.

business blogging

One of the biggest lessons I’ve learned is that everything is easier once you have a plan. So if you’ve always wanted to start a blog or add a blog to your business website, now’s the time. I don’t care if you’re a writer or not. You can easily start a blog today with the following quick guide.

Create a Persona

A persona is a fictional sketch of the person you believe will read and like your blog. It’s a tool that helps you write in a conversational style and connect with people on a personal level.  Popular blogging expert, Neil Patel, advises to create a persona when creating a blog. “A persona gives clarity, power and passion to your writing. You will find that when you’re thinking of your persona and writing to them, your style of writing will really come alive.”

Choose the gender, age, occupation, relationship status, education and hobbies of your persona. Know, without a doubt, the person you will be speaking to (I’m talking right to you Ella from Seattle!).  If you already have a business, create one from your biggest niche. If you’re starting from square one, do some research.

Creating a persona is one of the easiest ways to eliminate feeling overwhelmed when writing. Because you’re not speaking to the entire internet – you’re speaking to one person.

Choose Your Building Blocks

Building a blog isn’t difficult and you don’t need to be a tech expert. If you can post to Instagram and create boards on Pinterest, you’ll be a great blogger.

Here’s a simple framework for business bloggers:

A Platform

This is the software you’ll use to build your blog. You can choose between a larger platform that hosts your site and allows you to build an individual blog (like Blogger and Tumblr), or choose to host your own site (like WordPress). WordPress will help you choose a hosting service and has a ton of support since it’s open source).

An eCommerce Service

Since we’re building a business blog, we’ll need a reliable and affordable eCommerce option. Selz works with WordPress, Blogger and Tumblr and you don’t need any special tech skills to add it to your blog. You can also choose to link to eCommerce platforms like Etsy or Ruby Lane, depending on your niche.

A Sharing Strategy

There are literally a million ways to promote your blog. The obvious and cheap choice is to start with social media, which can be a little overwhelming. Take a look at tools like Hootsuite and Viral Content Buzz which makes sharing easier and more effective.

While this will take time, none of this is difficult or impossible. There are tools, services and support that are ready to help answer any question. The bottom line is that anyone can easily and quickly build a business blog with a little time and effort.

Write, Edit, Repeat

Now we come to the hardest part – writing!

There is nothing to say about writing except you have to put in the work. Choose a topic and just let the words flow. You may write the worst post in the history of the internet, but who cares? You’ll get better every time.

And if you’re nervous or have zero confidence in your writing, find a trusted friend or peer to help. You can always hire an editor, or ask a few friends for their honest opinion. Remind them that they are not doing you any favors by saying things like “That’s brilliant!” or “I wouldn’t change a thing!”. You know who you can trust to both support you and give you honest feedback.

Block out some time and put your fingers on the keyboard. Tell your story, your way. You can’t go wrong if you’re simply putting your own thoughts and ideas into your posts.

Confidence Will Come

One of my students recently said he avoids doing things that he’s not good at. While that may work for a while, you’ll never move your life and career forward unless you take action. Again, who cares if you fail? Every failure is simply an opportunity to learn from your mistakes. I know you’re nervous and have little confidence, but just like any other skill, your blogging confidence will grow over time.

In the immortal words of Nike: Just do it.

27 COMMENTS

  1. 20850 487830I actually delighted to find this internet website on bing, just what I was searching for : D too saved to fav. 326848

  2. 212466 5090Its onerous to search out knowledgeable individuals on this subject, nonetheless you sound like you already know what you are talking about! Thanks 994376

  3. 701260 304004Thank you for writing this tremendous top quality article. The information in this material confirms my point of view and you genuinely laid it out effectively. I could never have written an write-up this excellent. 250265

  4. 384564 260160You produced some decent points there. I looked on the net to the concern and found most people go together with together along with your internet internet site. 431961

  5. I would like to thank you for the efforts you’ve put in writing this site. I’m hoping the same high-grade blog post from you in the upcoming as well. Actually your creative writing abilities has encouraged me to get my own web site now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.

  6. 157453 84152It is truly an excellent and valuable piece of information. Im pleased which you just shared this useful info with us. Please stay us informed like this. Thank you for sharing. 800122

  7. 406466 890168Heya just wanted to give you a brief heads up and let you know some with the pictures arent loading properly. Im not confident why but I feel its a linking issue. Ive tried it in two different internet browsers and both show exactly the same results. 355795

  8. 35099 300522Hello there! Do you know if they make any plugins to protect against hackers? Im kinda paranoid about losing everything Ive worked hard on. Any suggestions? 760905

  9. 738656 761611Hi this is somewhat of off subject but I was wondering if blogs use WYSIWYG editors or should you need to manually code with HTML. Im starting a blog soon but have no coding understanding so I wanted to get guidance from someone with experience. Any help would be greatly appreciated! 532836

  10. 204876 941286Hello! I simply want to make a enormous thumbs up with the amazing information youve here during this post. We are returning to your weblog for additional soon. 489214

  11. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your webpage? My website is in the exact same niche as yours and my visitors would definitely benefit from some of the information you provide here. Please let me know if this ok with you. Thanks a lot!

  12. 326131 2273131 can undertake all sorts of advised excursions with assorted limousine functions. Various offer fantastic courses and numerous can take clients for just about any ride your bike over the investment banking area, or even for a vacation to new york. ??????? 184912

  13. Good – I should definitely pronounce, impressed with your website. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task..

  14. I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already ;) Cheers!

  15. Wonderful beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog site? The account helped me a appropriate deal. I have been a little bit familiar of this your broadcast provided shiny clear idea

LEAVE A REPLY

Please enter your comment!
Please enter your name here