Catapult Your WordPress with 3 Simple Tips

catapult-your-wordpress-with-3-secret-tipsBlogging has moved from a personal venting mechanism to a celebrated business tool. For the first time in marketing history, a company can have a clear voice that’s easily accessible by customers and potential clients. A blog can be quirky, informative, professional, and innovative, and all these traits can showcase a business’s knowledge and creativity in the eyes of consumers. One of the easiest ways to set up a blog is through WordPress. It’s professional, respected, and easy to use, although it may seem intimidating at first glance. Below are three ways to move beyond the basics and truly personalize your blog so that your content can shine.

1. Embed, embed, embed

WordPress already offers plugins that let you add external media or images to a post, yet adding social media or video that offers interaction without needing to leave your blog page will boost your views and increase the functionality of your site. You don’t have to be an HTML wizard; simply click the Embed option from the Tweet, YouTube video, or SlideShare presentation you want to include. (It’s often found under a Share menu.) A few lines of code will appear that you can then paste directly into your blog. You can even adjust the size as well. No need to learn HTML; the height and width will be the only numbers in the code you’ve copied.

2. Avoid slip-ups

Thanks to screenshots, a mistake on the Internet is forever, no matter how quickly it’s taken down. To reduce the risk of publishing an unfinished piece or accidentally sharing the wrong picture, you can take certain precautions in your WordPress setup. Change your settings to Schedule, instead of Publish, when you begin writing and creating a post. As an added benefit, you can finish a post at two in the morning and have it go live at a much more respectable 8 A.M.

3. Use the cloud

By taking advantage of WordPress hosting on the cloud (which consists of virtual servers accessed online), you can leave the scalability, updates, and speed optimization to the hosting experts. You only pay for the services you use, and your website is far less likely to go down in the event of a crash. In addition, a sudden influx of traffic can be managed by the server by adding capabilities either permanently or temporarily, and then be celebrated by your business.

Summing up: Great content is key

Readers aren’t coming to a blog looking for flashy graphics or edgy design tricks (unless of course that’s the focus of your business). More often than not, the tips and insights given will be enough to draw readers in and encourage them to engage. Building a user-friendly, adaptable blog through WordPress simply makes that process easier for both the customers and the blogger. Instead of concentrating on setting tables and finding the perfect color codes (does #0174DF say tranquility?), you can develop valuable content. Frequent posting of useful information has been proven to do more to increase SEO and page views than any optimization trick or keyword. Use these simple tricks to launch your blog and achieve marketing success.

Amy works in marketing and digital strategy for a startup in Indianapolis. You can connect with Amy on TwitterGoogle+LinkedIn or Pinterest.



  1. 242692 322948Hello! I could have sworn Ive been to this blog before but after browsing through some with the post I realized its new to me. Anyways, Im definitely happy I discovered it and Ill be book-marking and checking back regularly! 888058

  2. Undeniably believe that which you said. Your favorite justification appeared to be on the net the simplest
    thing to be aware of. I say to you, I certainly get irked
    while people consider worries that they plainly don’t know about.
    You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people could take
    a signal. Will likely be back to get more. Thanks

  3. I do not even know how I ended up here, but I thought this post was great.
    I don’t know who you are but certainly you’re going to a famous blogger if you aren’t already ;) Cheers!

  4. I really love your blog.. Excellent colors & theme. Did you develop
    this amazing site yourself? Please reply back as I’m wanting to create
    my own blog and want to find out where you got this from or what
    the theme is called. Cheers!

  5. I love your blog.. very nice colors & theme. Did you design this
    website yourself or did you hire someone to do it for you?

    Plz answer back as I’m looking to design my own blog and would like
    to find out where u got this from. thanks

  6. When I initially commented I seem to have clicked on the -Notify me when new comments are added-
    checkbox and from now on each time a comment is added I get four emails
    with the exact same comment. There has to be a means you can remove me from that service?

  7. hey there and thank you for your info – I’ve
    definitely picked up anything new from right here.
    I did however expertise some technical points using this web site,
    as I experienced to reload the web site lots of times previous to
    I could get it to load properly. I had been wondering if your hosting is OK?
    Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your quality score if ads
    and marketing with Adwords. Anyway I’m adding this RSS to my email and could look out for a lot more of your respective fascinating content.
    Ensure that you update this again very soon.

  8. Magnificent beat ! I wish to apprentice at the same time as you amend
    your web site, how could i subscribe for a blog web site?
    The account aided me a applicable deal. I have been tiny bit familiar of this your
    broadcast provided shiny clear idea

  9. Greetings! I know this is kinda off topic but I was wondering which blog platform are you
    using for this website? I’m getting tired of WordPress
    because I’ve had problems with hackers and I’m looking
    at alternatives for another platform. I would be awesome if you could point me in the direction of a
    good platform.

  10. Woah! I’m really enjoying the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s challenging to
    get that “perfect balance” between superb usability and visual appeal.
    I must say you have done a very good job with this. Additionally, the blog
    loads super fast for me on Safari. Superb Blog!


Please enter your comment!
Please enter your name here