Change-Up Your Blog For Home-Run Customer Attraction!

I know that football season is upon us, but please indulge me as I talk a little baseball.

When was the last time you saw a pitcher in a baseball game throw the same pitch over and over? It just doesn’t happen. Any pitcher worth his salt is bound to have an arsenal of different ones up his sleeve. He will vary them throughout the game and use different ones in different situations. It keeps the batters on their toes and paying attention… focused on what he is giving them next.

Your business’ blog can do the same thing.

Do you think your readers might be getting tired of seeing a blog that has the look of an English composition, full of clunky, chunky blocks of text? Rather than offering the same structure and style to your posts, you can throw a curve or slip in a slider. Take a look at some ways that you can spice up your game and offer your readers blog content that is educative, while at the same time exciting and dynamic!

1) THE LIST – The use of a bulleted or numbered list in a blog post helps you to take a concept and break it down into easily digestible terms. Remember, even though people want to read your blog, they may not have all day to do it. The overall look of a list style blog is less imposing, inviting people in for a good read without the feeling of long-term commitment that some articles give off.

2) THE REVIEW – Consider some of the trends in your field. Are there new tools? New books? What a perfect opportunity for an informative and enlightening blog post! As an expert in your field, your opinion on these things carries weight. By providing your readers with fair, balanced, and well-written reviews of the latest industrial trends and resources, you are further establishing yourself as a go-to person in your field.

3) THE INTERVIEW – When you are a leader in your business, you will often have access to certain individuals in your industry that most people may not have as readily. How exciting it can be for your readers when you “introduce” them to these people via your blog. Plan your interview well beforehand. Put yourself in the mind of your readers. What would they like to know from this person? Remember, this may be your blog, but it’s about them.

4) THE TUTORIAL – One of the great things about being a leader in your field is the opportunity you have to teach. Don’t assume that by offering instructions about some topics that you are losing business. On the contrary, by providing the occasional “how-to” blog post, you are demonstrating your knowledge and abilities to potential customers, as well as extending good will and building trust. This format, as well as the previous one, would also lend itself well to a video blog post… a most exciting change, to be sure.

5) THE GUEST – Really change things up and invite in an occasional guest blogger. This sort of event allows for an exciting change of perspective and style. Be very certain that you know the writing style of this guest blogger and are comfortable with the content they are offering. This is also an excellent networking opportunity for you if you can reciprocate and do a guest blog for this person, allowing you to reach a new audience.

Think about trying out one of these strategies the next time you write your blog. They will help you keep your readers engaged, entertained, and educated… and eagerly awaiting your next pitch!

Bola Olonisakin is the Creative Head & Chief Online Strategist at GTechDesigns. Bola specializes in coaching entrepreneurs, small business owners, and corporations in achieving the MAXIMUM PROFIT from their website by increasing visibility and using laser-focused marketing strategy. Download the Ultimate Guide To A Money Making Website to help you discover the 8 Tech-Riffic ways to PROFIT online at . This post was originally posted at


Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 292387 955289If youre still on the fence: grab your favorite earphones, head down to a Very best Buy and ask to plug them into a Zune then an iPod and see which one sounds greater to you, and which interface makes you smile more. Then youll know which is right for you. 724323

  2. 611003 43980It is a shame you dont have a donate button! Id most surely donate to this outstanding internet website! I suppose within the meantime ill be happy with bookmarking and putting your Rss feed to my Google account. I look forward to fresh updates and will share this blog with my Facebook group: ) 496113

  3. 589162 922546Hello! I would wish to supply a large thumbs up for your outstanding information you can have here about this post. Ill be coming back to your weblog web site for further soon. 274053

  4. 62694 241678Hello! Ive been reading your web web site for a although now and finally got the courage to go ahead and give you a shout out from Kingwood Texas! Just wanted to say keep up the excellent work! 697329

  5. 920605 514343Hey, you used to write fantastic, but the last few posts have been kinda boringK I miss your fantastic writings. Past few posts are just a bit out of track! come on! 947460

  6. Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it improve over time.

  7. When I initially left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I get 4 emails with the same comment. Is there a way you are able to remove me from that service? Cheers!

  8. Thanks for your intriguing article. Other thing is that mesothelioma cancer is generally caused by the breathing of fibers from mesothelioma, which is a extremely dangerous material. It can be commonly found among employees in the building industry who’ve long exposure to asbestos. It is also caused by living in asbestos covered buildings for some time of time, Family genes plays a huge role, and some persons are more vulnerable towards the risk as compared to others.

  9. I used to be recommended this website via my cousin. I am not positive whether or not this publish is written via him as no one else recognise such distinctive approximately my trouble. You’re wonderful! Thank you!

  10. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is fantastic blog. A fantastic read. I will definitely be back.

  11. you’re actually a excellent webmaster. The website loading velocity is incredible. It seems that you’re doing any unique trick. In addition, The contents are masterpiece. you’ve performed a magnificent process on this matter!

  12. Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a marvellous job!

  13. Please let me know if you’re looking for a article writer for your blog. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to mine. Please shoot me an email if interested. Regards!

  14. Thanks for the strategies you write about through this web site. In addition, quite a few young women exactly who become pregnant don’t even attempt to get health insurance because they are full of fearfulness they might not qualify. Although a lot of states today require that insurers offer coverage no matter the pre-existing conditions. Prices on most of these guaranteed options are usually greater, but when considering the high cost of health care bills it may be a new safer strategy to use to protect the financial potential.

  15. I am really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one these days..

  16. Thanks for the ideas you have provided here. Moreover, I believe there are many factors which keep your motor insurance premium straight down. One is, to take into account buying automobiles that are within the good listing of car insurance businesses. Cars which might be expensive are usually more at risk of being snatched. Aside from that insurance coverage is also depending on the value of your car or truck, so the costlier it is, then higher a premium you make payment for.

  17. 960889 130441Hi there, just became alert to your blog by way of Google, and discovered that it is truly informative. Im gonna watch out for brussels. Ill be grateful if you continue this in future. Lots of people is going to be benefited from your writing. Cheers! 850792

  18. 483915 898853hi!,I like your writing so a lot! share we communicate a lot more about your article on AOL? I require an expert on this location to solve my issue. Perhaps thats you! Seeking forward to see you. 354763


Please enter your comment!
Please enter your name here