Clear It Up! Why Clarifying Your Business Goals is the First Step to Success

When I coach high-performing women, one of the first things I ask them is “What is really important to you?” This question is so fundamental that it’s the first step in ceoHER’s Promote Yourself™ System.

This is the time of year when people are making resolutions ranging from the ever-popular “I’m finally going hit the gym and lose this gut!” to the always challenging “I promise to log off email by 10pm every night so I can spend some time with my spouse.” This year I want you to try a new kind of resolution and ask yourself – and I mean really dig deep here – and ask:

What is important to me?

The point of the question is to get in touch with your true values. Being clear about your values will allow you to seek opportunities that honor those values. Once you’ve answered that question, you will be in a far better position to define certain goals, and to begin to work toward achieving them.

Be honest in your reflection, and the answers you find just might surprise you.

At first glance, “What is important to me?” seems like a simple enough question. But let’s face it: what is important to you at one point in your life or career may cease to matter at another point. It has nothing to do with being fickle and everything to do with the nature of the human condition. We change. We get older. Our priorities shift. We re-evaluate. Some of us take action based on these changing priorities, while others get stuck and have a harder time articulating what is important, or taking action based on those changing values.

We all deal with change differently, and constant change is rarely easy for anyone. Some professional women seek stability above all else. These businesswomen tend to stay with one company or in one role for years. What they tend to value so highly is the predictability that their position affords them. These are the women who may say, “I don’t want to get promoted because I don’t want the (stress/travel/additional hours) that would come with that new role.” That choice is to be respected.

For many of my clients, there is a desire to “do more.” I’ve found, perhaps not surprisingly, that most of these women are in their 40s. Is it a mid-life crisis? Not necessarily. But I do think there comes a point in life, once you’ve been working for perhaps 20-odd years, when you step back and say…

“Okay, I’ve come this far…now what?”

With another 20-30 working years ahead of you, this is a perfect time to reflect and really think about how you want to spend your time on this planet Earth. Some of my clients are looking to do more within their current organizations; others are actively shifting toward new directions. And both of these paths are equally exciting!

How does all this introspective reflection fit into a practice that is, at its heart, focused on external communication?

Over the next several weeks, I will share with you each of the additional steps in the Promote Yourself™ System. One by one, you’ll see how each step builds progressively on the last, to allow you, as a working woman, to enhance your visibility and create the opportunities that will allow you to Get Heard, Get Recognized and Get Ahead.

Today’s ceoHER™ Call To Action: Be brave and tell us about a value you’ve identified through self-reflection – something that is fundamentally important to YOU – by sharing your comment here, on our Facebook page, or by emailing me a private message. I can’t wait to hear from you all!

To your success!

Suzanne Franchetti

ceoHER™ was founded in 2012 by leading presentation coach and media training expert, Suzanne Franchetti. Suzanne was sought out by President Obama’s team to serve with an elite group of presentation coaches at the 2012 Democratic National Convention.

Through targeted coaching and media training programs, ceoHER™ answers the specific communication-related needs of today’s businesswomen and women entrepreneurs to prepare them for the next step in their careers. Operating on the principle that communication is a great equalizer in business, ceoHER™ believes that developing these skills is a key factor in expanding the number of women who reach prestigious C-level posts.

If you are (or you know) a smart, determined woman in business who is ready to gain the competitive edge and confidence you need to communicate your ideas effectively to any audience, ceoHER™ has a program for you. For more information on how you can Get Heard, Get Recognized and Get Aheademail us or call 646-513-3330 today.

image credit:


  1. 90074 154683After study a handful with the content material in your internet web site now, and that i genuinely such as your method of blogging. I bookmarked it to my bookmark web internet site list and are checking back soon. Pls look into my website as properly and tell me what you believe. 326190

  2. 117905 896814hi!,I like your writing so considerably! share we keep up a correspondence extra approximately your post on AOL? I need a specialist on this space to solve my difficulty. Might be that is you! Looking ahead to peer you. 652664

  3. 819634 952587Oh my goodness! a wonderful post dude. Thanks Nevertheless My business is experiencing problem with ur rss . Dont know why Not able to sign up for it. Possibly there is any person obtaining identical rss difficulty? Anyone who knows kindly respond. Thnkx 471549

  4. 992755 998608Official NFL jerseys, NHL jerseys, Pro and replica jerseys customized with Any Name / Number in Pro-Stitched Tackle Twill. All NHL teams, full range of styles and apparel. Signed NFL NHL player jerseys and custom team hockey and football uniforms 983526

  5. 459792 860738Hello my family member! I wish to say that this post is amazing, fantastic written and come with approximately all vital infos. I would like to see extra posts like this . 227126

  6. 586575 123850Sounds like some thing lots of baby boomers really should study. The feelings of neglect are there in many levels when a single is more than the hill. 575854

  7. 435478 670701I located your weblog internet site on google and check a couple of of your early posts. Proceed to maintain up the extremely good operate. I just extra up your RSS feed to my MSN News Reader. Seeking for ahead to reading extra from you later on! 660613

  8. 507905 561708This internet site may possibly be a walk-through for all with the details you wanted in regards to this and didnt know who to question. Glimpse here, and you will undoubtedly discover it. 442085

  9. 347668 903474The planet are in fact secret by having temperate garden which are normally beautiful, rrncluding a jungle that is undoubtedly surely profligate featuring so many systems by way of example the game courses, golf method and in addition private pools. Hotel reviews 593688


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.