Convert Blog Subscribers Into Customers In 5 Steps

Without a doubt, a blog is a very effective way to connect with people! By focusing on providing strong, valuable content, you are making your blog something they will really want to read, and something to which they will possibly even subscribe. That’s when you know you are putting out something worthwhile.

But is that enough?

If only just “putting it out there” could guarantee that it would convert readers into actual business leads! The truth is that it takes something more than that. Pamela Vaughan of HubSpot, a leading designer of marketing software, refers to that “something more” as “blog optimization… using your blog to move prospects through the marketing funnel.”

So, how do you move prospects through the marketing funnel using your blog?

1) A Welcoming Email – Rather than bombarding new subscribers with opportunities for lead conversion right out of the gate, begin by warming up with a friendly automated welcome email. If you have personal information about your new subscriber, design your email in a manner that allows you to personalize the email. Vaughan suggests, “Use this email to show recipients how much you appreciate having them as subscribers, remind them what they signed up for, and let them know about any other action items.” This is also a good place to suggest that they follow you on social media for additional updates.

2) Provide Frequency Options – If you have the capability to do so, allow your subscribers to choose the frequency with which they receive email from you. While they may be interested in your excellent blog, very few things turn off a potential customer or client like a deluge of unwanted email. Some people may want to receive an email every time you post new content. Others may desire less frequency. Rather than trying to guess what the majority would prefer, why not just leave it up to them and offer the option (instant notification, daily, weekly, etc.)?

3) “Smart CTAs” – These specified calls-to-action let you decide which offers are presented to what visitors in your blog. Vaughan advises, “One of the most effective ways to optimize your blog for visitors in different lifecycle stages is through the use of Smart CTAs. For blog visitors who aren’t yet leads, you’ll want to display very top-of-the-marketing-funnel, low commitment, educational offers — like ebooks, webinars, tip sheets, checklists, templates, etc. — since they’re just starting to get to know your business and what you offer.”

4) Align Marketing With Content – Consider creating marketing offers that relate to your blog content. By allowing your blog content to reflect your marketing ideas (or vice-versa) you are letting your subscribers make a seamless transition into an opportunity for lead conversion.

5) Include CTAs Within Your Blog – Allow me to emphasize this: As long as your offer is relevant to the content of your post and educational in nature, it is perfectly fine to put a call-to-action within the text of your blog. These CTAs, such as the ones mentioned in step 3, should be there to provide additional resources to your subscribers that are helpful and interesting.

By following these steps, you will be able to let your blog carry far more than its weight in helping your business grow by moving prospects through the marketing funnel. You will be able to offer your subscribers the information that they want, when they want it, while opening new avenues for conversion. The result is a win-win for you and your subscribers.

You could call it a “marketing funnel-of-love.”

Bola Olonisakin is the Creative Head & Chief Online Strategist at GTechDesigns. Bola specializes in coaching entrepreneurs, small business owners, and corporations in achieving the MAXIMUM PROFIT from their website by increasing visibility and using laser-focused marketing strategy. Wondering what else you can do to convert subscribers? Discover the “5 Deadly Mistakes That You Might Be Making That Are KILLING Your Response Rate and Keeping You From Growing Your List Fast” at . This post was originally posted at

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 273313 693262Wow, wonderful blog layout! How long have you been blogging for? you make blogging look effortless. The overall look of your internet site is fantastic, as effectively as the content material! 291086

  2. I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here regularly. I’m quite sure I’ll learn lots of new stuff right here! Best of luck for the next!

  3. I have read some good stuff here. Definitely worth bookmarking for revisiting. I surprise how much effort you put to make such a wonderful informative website.

  4. 396988 350362I basically ought to let you know which you have written an outstanding and unique article that I actually enjoyed reading. Im fascinated by how properly you laid out your material and presented your views. Thank you. 529745

  5. 102302 499698Visiting begin a business venture around the web generally means exposing your products or services moreover provider not only to some individuals inside your town, but yet to a lot of future prospects who might be over the web several times. straightforward internet business 317775

  6. 936424 624749Hi, you used to write superb posts, but the last several posts have been kinda boring I miss your great posts. Past few posts are just a little bit out of track! 390139

  7. Unquestionably believe that which you said. Your favorite reason seemed to be on the net the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail on the head. Will probably be back to get more. Thanks

  8. 792746 109353Terrific paintings! That could be the type of data that are meant to be shared about the net. Shame on the seek for no longer positioning this publish higher! Come on more than and consult with my web site . Thank you =) 285733

  9. 975763 618676I was suggested this blog by way of my cousin. Im no longer positive whether or not this put up is written by him as nobody else realize such detailed about my trouble. Youre fantastic! Thanks! 747295

  10. 383912 101246Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence on just posting videos to your site when you could be giving us something enlightening to read? 332785

  11. Woah this is just an insane amount of information, must of taken ages to compile so thanx so much for just sharing it with all of us. If your ever in any need of related information, just check out my own site!

  12. 465135 769056Hey! Im at work surfing around your weblog from my new apple iphone! Just wanted to say I enjoy reading by way of your blog and look forward to all your posts! Keep up the outstanding work! 358842

  13. I favored your idea there, I tell you blogs are so helpful sometimes like looking into people’s private life’s and work.At times this world has too much information to grasp. Every new comment wonderful in its own right.

  14. All right you are accurate, really Personal home page is a open source and its help we can get free from any community forum or website since it takes place here at this website.

  15. 37684 173759Properly written articles like yours renews my faith in todays writers. Youve written info I can lastly agree on and use. Thank you for sharing. 953238


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.