Convert Your Website Traffic To Terrific Sales!

Convert Your Website Traffic To Terrific Sales!

Mind if I take you away from this cold, snowy winter we’ve been having (at least that’s what we’ve had here) and talk about spring for just a minute?

I didn’t think you’d mind.

I cannot wait to see all of the beautiful spring flower gardens in my area coming to life again! Azaleas, daffodils, tulips, forsythia…I love them all! I can’t help but slow down and look at them and let my eyes and nose take them in! It’s essential; it refreshes the soul like few other things can. I’m sure many of you entrepreneurs also possess green thumbs and have gardens of your own!


If you were at home and looked out your window, you might be able to see just how many vehicles and pedestrians go by your house and slow down to admire your garden. It makes me stop and think about, believe it or not, the difference between how many people visit your website and how many actually give you their business. Compare the number of “lookers” to how many people actually come in your door to ask you for your gardening secrets. It’s a little like a small business’ website in that it is similar to the difference between the “traffic” you drive to your business’ website and the actual “conversion rate” your business has. And what a critical difference that is! So why do so many businesses spend massive amounts of capital and thought on driving traffic to their website, but neglect to put the same amount of interest in determining the percentage of website visitors that take the desired action (make a purchase, schedule an appointment, request a service, etc.)?

Think about your own website. Is the investment you’ve put into driving traffic its way actually paying off? If not, sometimes the solution is found in a few minor “tweaks” that can result in dramatic increases in your conversion rate. Here are a few I recommend:

1) Pictures Speak Volumes…Make Yours Excellent! Images on your website that are of low quality (unfocused, inattentive to detail, etc.) can end up saying things about your business that you would never intend. Make your pictures showing your products or services clear and as professional looking as possible. Show things from multiple vantage points so that your customers know precisely what it is they are getting.

2) Copy RIGHT! Look over the content on your site. Is it focusing on the needs of your potential customers? Does it succeed in presenting your business as one that can do the best job at meeting their needs? Is your language effectively descriptive without becoming too verbose or overburdened with complex technical terms? What about your spelling and grammar? Think those little things don’t matter? Think again! For some of your Internet visitors, a misspelled word on your business’ website spells “goodbye” because it suggests carelessness. If writing really isn’t your strong suit, consider engaging the services of a professional for some editorial assistance.

3) Make Contact! Do you ever go to websites and discover that finding their contact information is like trying to find the proverbial needle in a haystack? It is advisable, particularly if your business deals with customers by phone, to have your phone number displayed prominently in your header and your footer. Don’t gamble on people playing a game of hide and seek to find out how to reach you. Your business will lose that game more often than not. Also, many businesses find that by having a small customer contact form on each page, their visit-to-inquiry rate of conversion increases significantly.

4) Let People “Brag” For You! No doubt you have satisfied previous customers. You may even have a “testimonials” page. Don’t wait for your site visitors to go there. Use some of those testimonials throughout your website! Put one on every page! Use them in conjunction with the services or products on specific pages. If you run a spa and someone wrote a testimonial on your excellent massage therapy, place it on the page describing those services. Testimonials do a lot of heavy lifting when it comes to closing the sale, but they can’t do anything if people aren’t seeing them.

5) Have Easy Breezy Navigation! Few things cause people to exit a website like the feeling of being lost in a convoluted labyrinth. Simplify the process for your customers by making it user-friendlier. Is your navigation function easily seen on every page of your site? Does it allow your customers to narrow down their search? A children’s toy store might consider designing their site to allow visitors to shop by gender, age range, or brand, which would make the shopping trip more personal and customized and less like sorting through a colossal bin of everything in the store.

Without a doubt, it is exciting to watch the traffic to your website grow. Just remember that the ultimate goal is conversion, the rate of which should be monitored regularly. Try out some of the tips I’ve shared with you and measure how they affect the productivity of your website.

You will find that your profits can blossom like a spring garden!

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. Aw, this was an incredibly nice post. Taking a few minutes and actual effort
    to make a great article… but what can I say… I procrastinate a whole lot and don’t manage to get nearly anything done.

  2. Good day! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be book-marking and checking back frequently!

  3. Wow that was strange. I just wrote an incredibly long comment but
    after I clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Anyways, just wanted
    to say excellent blog!

  4. Hi, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you reduce it, any plugin or anything you can advise? I get so much lately it’s driving me crazy so any help is very much appreciated.

  5. Hey there! Someone in my Myspace group shared this site with us so I came to take a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Outstanding blog and excellent design.

  6. I would like to thank you for the efforts you have put in penning this blog. I am hoping to see the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has inspired me to get my own site now ;)

  7. I’m not sure the place you’re getting your info, but great topic. I must spend a while finding out more or understanding more. Thanks for fantastic information I was searching for this info for my mission.

  8. My spouse and i ended up being so joyful Ervin managed to complete his preliminary research out of the precious recommendations he acquired through your blog. It is now and again perplexing just to find yourself offering hints that men and women could have been selling. Therefore we do know we now have the writer to thank because of that. The specific explanations you have made, the easy blog menu, the relationships you will aid to engender – it’s got mostly excellent, and it’s facilitating our son in addition to us reason why that issue is thrilling, and that’s very serious. Thanks for all!

  9. Nice post. I used to be checking constantly this blog and I’m inspired! Extremely useful information particularly the final part :) I care for such info much. I was looking for this certain information for a very long time. Thanks and best of luck.

  10. Fantastic blog you have here but I was curious about if you knew of any discussion boards that cover the same topics discussed here? I’d really love to be a part of community where I can get advice from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Thanks!

  11. I would like to thnkx for the efforts you have put in writing this blog. I’m hoping the same high-grade website post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own website now. Really the blogging is spreading its wings fast. Your write up is a great example of it.

  12. 560845 824065Its not that I want to duplicate your site, but I actually like the style. Could you tell me which style are you employing? Or was it custom created? 129823

  13. Hello, you used to write excellent articles, but the last several posts have been kinda boring… I miss your tremendous posts. Past several posts are just a little bit out of track!

  14. Your style is very unique compared to other people I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.

  15. Usually I do not learn article on blogs, however I wish to say that this write-up very pressured me to try and do so! Your writing taste has been amazed me. Thank you, quite nice article.

  16. Hi would you mind stating which blog platform you’re using? I’m looking to start my own blog in the near future but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique. P.S Apologies for being off-topic but I had to ask!

  17. Hello, i feel that i saw you visited my weblog thus i got here to “go back the prefer”.I’m attempting to find things to enhance my site!I assume its good enough to make use of some of your concepts!!

  18. I’m still learning from you, while I’m making my way to the top as well. I certainly enjoy reading everything that is posted on your site.Keep the posts coming. I loved it!

  19. I have discovered that costs for online degree authorities tend to be an awesome value. For instance a full Bachelors Degree in Communication with the University of Phoenix Online consists of 60 credits with $515/credit or $30,900. Also American Intercontinental University Online makes available Bachelors of Business Administration with a whole study course requirement of 180 units and a worth of $30,560. Online degree learning has made getting your college diploma been so cool because you can earn your own degree through the comfort of your abode and when you finish working. Thanks for all the other tips I have learned from your web-site.

  20. Hi, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you reduce it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any support is very much appreciated.

  21. Thank you, I’ve recently been searching for information about this subject for ages and yours is the best I’ve discovered till now. But, what about the bottom line? Are you sure about the source?

  22. Generally I don’t read post on blogs, but I would like to say that this write-up very pressured me to take a look at and do so! Your writing style has been amazed me. Thanks, quite nice post.

  23. I have noticed that car insurance corporations know the cars which are at risk from accidents and also other risks. In addition, they know what form of cars are inclined to higher risk and the higher risk they may have the higher the particular premium price. Understanding the uncomplicated basics associated with car insurance will let you choose the right form of insurance policy that should take care of your wants in case you get involved in an accident. Thank you for sharing your ideas for your blog.

  24. It’s appropriate time to make some plans for the longer term and it’s time to be happy. I have learn this put up and if I may just I want to suggest you few fascinating issues or tips. Maybe you could write subsequent articles referring to this article. I wish to read even more things about it!

  25. You have to waste less time to search your required matter on world-wide-web, since nowadays the searching methods of search engines are fastidious. Thatís why I fount this piece of writing here.

  26. Hi would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a reasonable price? Kudos, I appreciate it!

  27. I was just searching for this info for a while. After 6 hours of continuous Googleing, at last I got it in your web site. I wonder what’s the Google’s issue that does not rank this type of informative websites closer to the top. Usually the top sites are full of garbage.

  28. Yet another issue is really that video gaming has become one of the all-time most significant forms of recreation for people of various age groups. Kids enjoy video games, and adults do, too. The XBox 360 is among the favorite video games systems for many who love to have hundreds of activities available to them, plus who like to play live with others all over the world. Thanks for sharing your ideas.

  29. Hey! This post couldn’t be written any better! Reading through this post reminds me of my good old room mate! He always kept chatting about this. I will forward this post to him. Pretty sure he will have a good read. Thank you for sharing!


Please enter your comment!
Please enter your name here