Startup Stories: Crowdfunding platform only for books

How to Raise Money for your Book Idea

Tell us about your product or service.
Pubslush is a global crowdfunding platform only for books. Authors can raise funds, understand their audience, and readers can pledge their financial support to bring books to life. Authors are able to publish successfully via self-publishing or traditional publishing.

Often on other crowdfunding sites, book campaigns are lost next to extremely dynamic, visual projects such as films and inventions. Most importantly, we are first and foremost a community of book lovers and literary influencers.

What inspired you to launch your business?
The idea for Pubslush is a direct tribute to J.K. Rowling. We were shocked to learn that 12 publishers rejected her first Harry Potter book. Upon further investigation, we learned many bestselling books were rejected, which means countless bestsellers might never reach the shelves. As with all creative projects, writers can’t share their work without monetary backing.

What problem does your business or organization solve?
There are so many great writers out there with amazing talent whose books we will never get to read. Pubslush is giving these authors the opportunity to be discovered and get published. We provide a platform that enables authors to showcase their work and build a market for their book while alleviating the financial limitations of publishing.

What has been your biggest challenge and how are you working to overcome it?
When we first launched Pubslush in September of 2011, our platform was a bit different- we were the publisher and if an author were to reach 1,000 preorders in 30 days, we would publish their book full service. As great of an idea this was, we felt that it closed our doors from working with so many great people in the industry.

After realizing that the platform wasn’t the best it could be, we went back and reworked our idea to develop a more effective and beneficial Pubslush process for all. There was much more of a need for authors to be able to crowdfund and choose whatever path they wanted after they had those funds. It eliminated the author being locked into a contract with us and still allowed people to self publish if they wanted to take that track.

We took a big risk by relaunching the company and changing the concept after a year of business. We learned that just because the initial idea didn’t work, didn’t mean the company was over. We were able to relaunch in August of 2012 with a stronger and more useful platform. This platform has proved to be way more accepted and successful in the industry.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Pubslush was founded by 2 women-a mother and daughter team who aspire to revolutionize the publishing industry. Project Eve has increased our awareness of the many active women that are moving and shaking various sectors in the business world. We love how Project Eve recognizes these women and showcase their projects and how people can get involved.

Give us an insider tip that relates to your industry.
If you want to be successful, brand yourself before you proceed with the sale of your book. This will create a buzz around your persona so when your book is finally brought to life, people are already enthusiastic and looking forward to reading it.

Treat your book like your business and establish who your audience is. Why do people want to read this book? What will they get out of it?

Company: Pubslush


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