Death of the Hashtag

Twitter recently announced they will be making changes – major changes – to their platform which includes the death of the hashtag and @-mentions. This is huge for the eight-year old social media site whose very existence is based around these two unique symbols. After all, they created these categorizing symbols and now other social media sites like Facebook and Instagram have snatched them up and are using them as their own.

This hurts my heart as a personal die-hard fan of Twitter. I love the site because it does what Facebook doesn’t – it cuts through the clutter and lets you read quick posts and follow topics in a uniform manner. If I want to read about #MarchMadness, I just need to search that hashtag and I don’t have to bother with everybody else’s minutia and the ennui of their daily life details. When people talk to me, I am able to easily engage with them via the @-symbol. Without these staples I’m not sure how the flow of the site will go.

Surprising to most, Twitter is increasingly attracting a tribe of Baby Boomers and early Gen Xers. This means older folks like the site as it is too and they seem to understand and get value from it. Twitter says they’re making the change to simplify the site, but I’m hoping it doesn’t go the way of Facebook and run all of the young people off. Not that I have anything against older people, but personally Twitter was where I went to talk and let loose whereas I can’t do that on Facebook because my aunt, cousins and mom are there lurking.

Aside from my personal reasons for not being so excited about the change, professionally I know I will have to adapt and shift my approach and strategy with clients. This happens every other week with Facebook, so I’m already a perpetual student of social media. But how will I engage with people on a deeper and more targeted level? The death of the hashtag and @-mentions seems to favor the purchase of Twitter ads, more strategic keyword placement and the use of direct messaging to get to people directly unless they have another system in place to reach your audience as a marketer. We shall see how this turns out but I’m sort of reluctant about the shift.

What do you think? How will the death of the hashtag and @mentions affect your marketing strategy?

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. 495390 971768Keep up the fantastic piece of function, I read few posts on this internet internet site and I feel that your blog is really intriguing and holds bands of fantastic data. 334344

  2. 448396 696062This will likely be a terrific weblog, would you be interested in doing an interview about just how you developed it? If so e-mail me! 570602

  3. Has anyone got any correct success from HARO? It simply seems that many of the reporters installed on the organization is going to be from the US which don’t have much expectancy from other countries around the world specifically in South Asia. Brian, is it possible to one on one me to any circumstance research? Thanks.

  4. So content material to get discovered such write-up.. in fact, investigation will be paying off. Enjoy the website you furnished.. Fine opinions you may have here..

  5. This is very interesting, You’re an extremely skilled blogger. I’ve joined your rss feed and search frontward to seeking whole lot more of your fantastic post. Moreover, I ave shared your website in my internet sites!

  6. Excellent guidance and right to the point. I don at recognize if this is truly the best place to request but do you people have any ideea where you might get some professional essayissts? Thanks in advance

  7. That is a good suggestion particularly to those new to the blogosphere. Brief but pretty accurate information Thank you for sharing this one. A must read post!

  8. 150966 948882Official NFL jerseys, NHL jerseys, Pro and replica jerseys customized with Any Name / Number in Pro-Stitched Tackle Twill. All NHL teams, full range of styles and apparel. Signed NFL NHL player jerseys and custom team hockey and football uniforms 842636


Please enter your comment!
Please enter your name here