Design a High-Impact Business Magazine To Increase Your Sales

With the growing trend of technology, a lot of people believe that the need for magazine printing has reduced. However, that is far from the truth! There are a lot of people who still enjoy reading magazines actively. There’s just something about a printed issue that an online magazine fails to offer. Well-established as well as upcoming businesses require a magazine to showcase their products or services. Along with this, a business magazine is also a fantastic way to reach out to new and potential clients. Additionally, with a single magazine issue, you can reach out to a wide range of customers at a go. In short, publishing a print magazine is a sure shot way that will help increase sales for your business. However, that’s not all!

Before printing a magazine, you need to think on the question – ‘how to print magazines’? The way you design your magazine plays a very important role! If you want your magazine to stand out, then the design has to be spot on. Wondering how you can design the perfect high-impact magazine? From nailing the cover to using clever fonts, these tips will ensure that you create a truly stunning magazine. Here are some great tips that will ensure that you design the perfect magazine.

Nail the Cover

The cover is the first thing that people look at when they see your magazine. There’s no point in having amazing content on the inside when people are not even going to look at it. This is why it is so important to have a cover that automatically catches the eye. In simpler terms, your cover acts as an invitation to the readers. Additionally, designing a magazine cover to attract readers does not necessarily mean that it has to be too loud or gaudy. A simple and minimalist cover can have just as much impact.

Here’s a simple rule that you should stick to while designing your magazine cover:

1 – A catch heading

2 – A strong sub-heading that gives an insight about a particular story or article in your magazine

3 – Number of smaller sub-headings that give an overview of the major stories in your magazine

These headings and sub-headings placed along with apt photographs and the right amount of white space is the simplest way to create a classy cover.

Don’t Forget to Add Pops of Colours

Adding colours to your magazine is a sure way to ensure that your magazine looks attractive. However, if you end up adding too much colour it can end up looking too ghastly. You need to understand how to use colours wisely and balance them across your magazine. Sometimes, even a single pop of colour can make a page look attractive. Imagine a page with a black and white theme and a single pop of colour. It’s simple but looks highly attractive. In all, it is important to remember that while colour adds life to your magazine, it is important not to overdo it. Take your time to understand what colours will work the best and apply them in a subtle yet appealing manner.

Perfect Content Pages

Apart from the cover design, the next thing that readers notice is the content pages. Your content has the power to make or break your magazine. So, make sure that your content is functional and is easy on the eyes. Readers should be able to understand and find sections or articles with ease. For instance, if you have a lot of content to display – don’t stuff it all on a single page. Spread out and opt for two-page content. Trying to stuff a lot of content on a single page will make your magazine look too difficult to read. Plus, a good magazine content layout is incomplete without enticing images and excellent typography. 

Usually, magazines follow a standard grid format. However, that does not mean that you have to stop your creativity from flowing. Content placement for magazines is entirely different from books. Just make sure that the content pages are well-structured and well-styled.

Be Clever with Fonts

Apart from attractive images and typography, your content majorly revolves around the text. Your content heavily relies on the type of font that you pick. The type of font that you pick will play a huge role in how the design of your magazine turns out. While choosing a font, the headline and the body of the content can have two different fonts. You can always opt for a stylish font for the headlines which will immediately grab the attention of a reader. Similarly, for the body of your content, you can pick a simple yet modern font. Make sure that the fonts that you choose for the headline and the body are easy to read.

Use Infographics

Infographics have the power to immediately grab the attention of a reader. An infographic is much more convenient and exciting to read. Instead of long paragraphs, you can combine pictures and text to give your magazine an extra punch. Usually, infographics are used to break down the intensive and complex text and present it in the most understandable manner possible using the help of images. Additionally, infographics are way more interactive compared to text-heavy articles. Apart from the content, you can use a wide range of styles for your infographic.

Be Consistent

Once you have decided on the font, layout and design – stick to it. If you try to change the design or layout for every new page, your magazine loses its identity. Mixing too many elements and styles will give your magazine a more jarring look. Make sure that you are working around the font style, typography, and colours that you have chosen.

Look for a Dependable Printing Company

And finally, look for a dependable printing company. This is probably one of the most important aspects of designing a high-impact magazine. Without a reliable printing company, your magazine might not turn out the way you had imagined. The right printing company will allow you to get custom magazine printing done at a reasonable cost. Moreover, apart from saving time and money, a good printing company also makes sure that you get reliable on-time deliveries.

Author Bio:
Adam Smith is marketing director at Mixam who loves to motivate entrepreneurs and startup holders. He writes for magazines and blogs on topics pertaining to leadership and success. When he is not writing, he is either on vacation or binge-watching series on Netflix.

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