Startup Stories: Puzzle Apparel

How Puzzle Apparel Works

Tell us about your entrepreneurial product or service.
Puzzle Apparel offers fashion you can design yourself using handmade materials by American artists.

With the maker movement going strong across the US and around the world, the tools are finally available for anyone to be a designer or maker. Puzzle Apparel uses an ecommerce platform to invite you to be both.

Puzzle Apparel lets you be your own fashion designer and create your own one-of-a-kind looks.

Check out our launch at Indiegogo to see our products (offered at a great discount):

What inspired you to launch your business idea?
I have spent the last seven years searching for ways to make fashion production create positive social and economic impacts. I designed for major fashion brands in New York City with leading sustainability programs, and worked with artisans in Ethiopia and India, seeking ways to bring major industry together with the small scale and beautiful craftsmanship of handmade artisan work.

For the last two years I sought ways to tie my fashion design experience with international development and social enterprise through a masters program at Johns Hopkins in Washington, DC. And I kept hearing from people in the US, “Why do you have to go half way around the world to make a difference, when people right here need jobs, income, and support?”

I got the message. I started talking to fabric artists in the US, which led to the development of the Puzzle Apparel concept: bring handmade artistic materials to fashion customers by creating customizable clothing designs.

What problem does your business or organization solve?
Looking for ways to stand out in your career? What about express yourself through your style? Our customers get the chance to define their own style and develop clothing designs for themselves that reflect their personality, lifestyle, and aspirations. With Puzzle Apparel you can dress for success – as defined by you.

Plus you get to support an amazing group of artists from around the US. These artists are women who weave, paint, dye, and print on fabric as their livelihoods. Each purchase gives them another opportunity to support themselves while creating beautiful, useful, exciting artwork.

We sell direct to you to cut out the costs of middlemen so you get the best possible price for our clothes. And our clothes are designed for lifetime, with classic styles that will last and fabrics that won’t break down. Our first collection is made from silk, the most durable natural fiber, which also has great tech-type properties like moisture wicking and temperature regulation to keep you comfortable every day!

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
I hate to admit this, but insecurity has been my biggest challenge. I have a lot of experience, know lots of people, and realize I should be able to trust my instincts, my analysis, and my research. Yet I also find myself constantly second-guessing myself or being harshly critical of my work. That self-inflicted negativity could hold me back more than any other hurdle, so I’ve been working on letting it go. It’s OK to make mistakes – we all do it! We just have to learn and move forward when we do.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
Project Eve has given me a place to feel connected to other women business owners. I’ve gotten a lot of advice from Eve articles. Plus we are participating in Project Eve’s “Shop the Movement” through our Indiegogo campaign (

Give us an insider tip that relates to your industry or startup story.
The fashion industry is no longer about following trends – today, it’s all about yourself. There’s no reason to settle for unsustainable or mass-produced garments. The Internet has unleashed lots of small, socially conscious brands that make great things. Puzzle Apparel is part of this trend and is taking limited edition, socially conscious style to a whole new level.

Company: Puzzle Apparel


Follow my organization on social media here:
Please submit your story to the largest archive of entrepreneurial startup stories in the world so, together, we can motivate women in business to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Whether you are a small business owner, a freelancer, a serial entrepreneur, own an online business, operate a storefront on Main Street, or even moonlight with an amateur blog our 500,000+ community would like to hear your Startup Story! Answer seven short questions to create a blog of your story today!


  1. It’s my belief that mesothelioma is most deadly cancer. It’s got unusual characteristics. The more I actually look at it the more I am persuaded it does not respond like a true solid tissue cancer. When mesothelioma can be a rogue viral infection, then there is the prospects for developing a vaccine in addition to offering vaccination to asbestos uncovered people who are open to high risk connected with developing potential asbestos linked malignancies. Thanks for expressing your ideas for this important health issue.

  2. Today, considering the fast chosen lifestyle that everyone is having, credit cards get this amazing demand throughout the economy. Persons out of every field are using the credit card and people who are not using the credit cards have lined up to apply for just one. Thanks for sharing your ideas in credit cards.

  3. Having read this I thought it was rather enlightening. I appreciate you spending some time and energy to put this short article together. I once again find myself personally spending a lot of time both reading and posting comments. But so what, it was still worth it!

  4. You are so cool! I do not believe I’ve read through a single thing like that before. So nice to discover somebody with a few unique thoughts on this subject. Really.. many thanks for starting this up. This web site is one thing that’s needed on the web, someone with a little originality!

  5. One other thing is that an online business administration course is designed for scholars to be able to easily proceed to bachelor’s degree courses. The Ninety credit diploma meets the other bachelor diploma requirements then when you earn your associate of arts in BA online, you’ll have access to up to date technologies in such a field. Several reasons why students have to get their associate degree in business is because they may be interested in this area and want to obtain the general education and learning necessary ahead of jumping in to a bachelor education program. Thanks alot : ) for the tips you actually provide in your blog.


Please enter your comment!
Please enter your name here