Devising Marketing Campaigns for Online Businesses

Puzzle cubeBusinesses must find innovative marketing strategies to sell items online. Visual content can be extremely effective at making a strong call to action for purchasing products on eCommerce stores. Professional quality photos, videos, diagrams and informational articles can convince customers to make a purchase on the internet.

Online Product Demonstration

An effective marketing strategy for selling merchandise online is to create a great visual presentation. When shopping eCommerce stores, consumers can only rely on photos and videos rather than actually grasping products in their hands. According to this article, entire webpages featuring diagrams and in depth explanations must be created to advertise innovative and exclusive products that aren’t displayed in store shelves.

For example, a bedwetting alarm is a simple device that uses advanced technology to improve an age old problem for young children and parents. To effectively advertise such an eclectic product, multiple diagrams are used to highlight the technology behind electronic sensors and ultra thin material for comfortable wearing. Photos of young kids and middle age adults also create an appropriate theme for advertising a bedwetting alarm online. A strong call to action should conclude a visual presentation of a high tech product that solves a traditional problem for consumers.

Blog Style Internet Marketing

Companies that manufacture or directly sell merchandise online can take advantage of user friendly blogs to highlight particular products. A blogging platform such as WordPress offers an array of benefits for launching an online marketing campaign of best selling or new items. An entire web page can be dedicated towards highlighting the main features of a product with the posting of photos and videos. The use of tags is another important feature in properly archiving web page content on a blog template.

Pages about particular product categories could be classified into similar virtual tags that allow shoppers to discover relevant merchandise. Blogging platforms can be customized with an array of themes that enhance the visual presentation of simple blogs aimed at promoting products online. Additionally, this open source platform is compatible with eCommerce tools that could be used to sell products directly online or provide references to external virtual stores. For instance, shopping carts and catalogs could be installed on WordPress.

Online Infomercials

Traditional TV informercials have been extremely successful at selling simple inexpensive items by the millions. Small businesses can take advantage of internet infomercials that are much more affordable to produce and launch. The goal of such a presentation is to effectively show potential customers how to use a product. Actual company employees could advertise the product instead of actors or models who are expensive to hire. The presenter should speak with a clear and enthusiastic tone while holding and using the item being advertised. Infomercials could be posted on a company’s website, external online stores and social media outlets. For example, it’s a smart marketing strategy to post product ads on social media channels like YouTube, which could generate a tremendous amount of views in a short period of time.

< Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.