Ditch Your Failing Facebook Strategy and Build a Better Plan

No one likes to fail.

And failing at social media can definitely hurt your business. Especially if you’re putting time, effort and money into a strategy that’s not working. And what if you’re putting all your marketing eggs into your Facebook basket? You’re risking your entire business if you’re pursuing a strategy that isn’t working.

But it’s certainly not hopeless. Social media can be challenging and frustrating. The good news is that it’s also data-driven. And that means you can see exactly where you’re failing and make a new plan that pinpoints important information so you can make a new long-term strategy – one that actually works.

In 3 Simple Ways to Promote Your Passion and Business, I shared easy ways to promote your business through social causes. Yet, that’s only one small part of an overall Facebook strategy. It’s time to think about your long-term goals and create a better Facebook plan that helps you meet your marketing goals.

Set the Right Goal

Maybe your goal is to reach 10,000 followers. But what does that mean in terms of helping your business grow? Sure, it looks cool when you hit a big number and you earn some bragging rights, but it may not be the right metric for your marketing strategy.

Think of your sales funnel and where Facebook followers fit into the process. Remember, they don’t count as potential customers until they actually take some kind of action.

Here’re a few examples:

  • Sign into your email list or register as a customer
  • Contact you (by phone, email, or messaging)
  • Purchase a product (or at least put it into a shopping cart)
  • Sign up for a webinar, class or other incentives

The plan: 

Facebook calls these “Actions on Page”. Choose the action that drives users into your sales funnel and set up your Facebook page to reflect the action you want the most. This is your main goal and the metric that everything else supports.

Track Posts Users Love

We share a lot of stuff on social media. Videos, personal pictures, interesting articles, cute stories and even what we had for dinner. Basically, it’s a free for all.

But what are the types of posts that your particular followers like the most? In The Ultimate Social Media Dashboard, Cyfe’s Kristi Hines explains how social media dashboards can be used to track the types of posts your user’s love:

“You can also configure this to show you your top posts by impressions, comments, or shares. It’s a great way to figure out which posts you should try to recreate in the future for the most engagement.”

The plan:

Start tracking metrics that highlight the most popular posts on your page and see if you can find a pattern. Let’s say you found out videos had the most engagement. While you may not be able to share new videos every day, you can spend more time creating new ones or adding new types of videos. Create a social media schedule that shares your best stuff, and forget posts no one looks at.

Get to Know Your Fans

It used to be hard to figure out exactly who your target market was. Now, social media tells us exactly who likes us. This is magic information. We used to spend weeks researching just to get half this information.

Now we can get it at our fingertips! This is an example from one of my pages that shows the gender, age, and level of engagement of our fan base. It’s valuable information and gives us a starting point for niche targeting.

You can also get to know your fans simply by asking questions. In 26 Tips for Better Facebook Page Engagement, Derek Cromwell explains:

“One of the simplest and most effective ways to kickstart a dialogue with your Facebook fans is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.”

The plan:

Treat your fans like friends. In this example, the biggest group of engaged users is women between 35 and 44 years old. We could tailor new content for this group, including the fact that they may be mothers (works perfectly in our niche). Get to know your fans and start creating content that gives your best niches exactly what they want.

Create a New Plan

Stop wasting time on Facebook strategies that don’t work. Instead, take a look at the available data and make a different plan. And you can always tweak the details if it’s not working because it’s incredibly easy to track your results over time.

We like to say that business isn’t an exact science, but you can literally see all your metrics every day. You know exactly what works and what doesn’t. It’s just time to use the tools at your fingertips to help you reach your goals and stop winging it.

Just remember that social media is a numbers game. And if you’ll lose if you don’t know how to play.

114 COMMENTS

  1. 710181 67915Aw, it was a genuinely excellent post. In concept I should put in writing comparable to this in addition – spending time and actual effort to manufacture a excellent article but exactly what do I say I procrastinate alot and no means find a method to go carried out. 987764

  2. 596635 181757Superb weblog here! Also your web website loads up quickly! What host are you utilizing? Can I get your affiliate link to your host? I wish my internet site loaded up as quickly as yours lol 90160

  3. Howdy, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam
    comments? If so how do you stop it, any plugin or anything you can suggest?
    I get so much lately it’s driving me crazy so any help is
    very much appreciated.

  4. I do agree with all of the ideas you have presented on your post.
    They are very convincing and can certainly work.
    Still, the posts are very brief for beginners.
    May just you please lengthen them a little from
    subsequent time? Thank you for the post.

  5. 836737 821155Hello! I just wish to give a huge thumbs up for the good information youve gotten right here on this post. I will likely be coming back to your blog for much more soon. 790999

  6. Hello there I am so happy I found your weblog, I really found you by accident, while I was browsing on Askjeeve for something else, Nonetheless I am here now
    and would just like to say cheers for a remarkable post and a all
    round enjoyable blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have saved it and also included your RSS feeds, so when I have time I will be back to read much more,
    Please do keep up the great job.

  7. I blog quite often and I really appreciate your information. The article has really
    peaked my interest. I am going to take a note of your site and
    keep checking for new information about once per week. I opted in for your
    Feed as well.

  8. 882490 29371Hey There. I discovered your blog utilizing msn. That is really a really smartly written article. I will make sure to bookmark it and come back to read much more of your valuable details. Thanks for the post. I will surely return. 246750

  9. I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my website :)

  10. Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.

  11. Hey there, I think your website might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, very good blog!

  12. I’d must verify with you here. Which isn’t something I often do! I take pleasure in studying a post that can make people think. Additionally, thanks for allowing me to remark!

  13. There are certainly a number of particulars like that to take into consideration. That may be a great level to convey up. I supply the ideas above as normal inspiration however clearly there are questions just like the one you convey up where crucial factor shall be working in trustworthy good faith. I don?t know if best practices have emerged round things like that, but I’m certain that your job is clearly identified as a fair game. Both boys and girls feel the affect of only a moment’s pleasure, for the remainder of their lives.

  14. Normally I do not read article on blogs, but I wish to say that this write-up very forced me to try and do it! Your writing style has been amazed me. Thanks, very nice post.

  15. I and also my pals were digesting the excellent tips located on your site then instantly I got a horrible suspicion I never expressed respect to the blog owner for those techniques. Those men are already as a consequence thrilled to read through them and have unquestionably been using those things. Appreciate your indeed being well kind and also for making a decision on variety of superb things millions of individuals are really needing to be informed on. Our sincere apologies for not expressing appreciation to sooner.

  16. I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

  17. You can certainly see your enthusiasm in the work you write. The world hopes for more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  18. We are a bunch of volunteers and starting a new scheme in our community. Your web site provided us with useful information to paintings on. You’ve done an impressive activity and our entire neighborhood shall be thankful to you.

  19. 238906 171117There several fascinating points in time in this post but I dont know if I see these center to heart. There may possibly be some validity but Ill take hold opinion until I explore it further. Outstanding write-up , thanks and then we want a whole lot far more! Put into FeedBurner too 277922

  20. My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am anxious about switching to another platform. I have heard fantastic things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be greatly appreciated!

  21. I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already ;) Cheers!

  22. I like what you guys are up too. Such smart work and reporting! Keep up the superb works guys I¦ve incorporated you guys to my blogroll. I think it will improve the value of my web site :)

  23. Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Safari. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the issue resolved soon. Thanks

  24. Superb blog you have here but I was curious if you knew of any forums that cover the same topics discussed in this article? I’d really love to be a part of group where I can get feed-back from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Many thanks!

  25. Simply a smiling visitor here to share the love (:, btw outstanding style. “Justice is always violent to the party offending, for every man is innocent in his own eyes.” by Daniel Defoe.

  26. It is in point of fact a great and useful piece of information. I am glad that you simply shared this useful information with us. Please keep us informed like this. Thanks for sharing.

  27. Terrific work! This is the type of information that should be shared around the net. Shame on the search engines for not positioning this post higher! Come on over and visit my website . Thanks =)

  28. Hello! This is my 1st comment here so I just wanted to give a quick shout out and say I truly enjoy reading through your blog posts. Can you recommend any other blogs/websites/forums that go over the same subjects? Thanks for your time!

  29. Thanks for your personal marvelous posting! I certainly enjoyed reading it, you are a great author.I will remember to bookmark your blog and may come back in the future. I want to encourage you to ultimately continue your great writing, have a nice afternoon!

  30. obviously like your web-site but you have to test the spelling on quite a few of your posts. Many of them are rife with spelling issues and I to find it very bothersome to tell the reality however I¦ll certainly come back again.

  31. I am only commenting to let you be aware of what a perfect discovery our child gained going through the blog. She mastered too many pieces, which include what it is like to possess an awesome coaching mood to get the mediocre ones without problems gain knowledge of specified impossible matters. You really surpassed our desires. I appreciate you for delivering those interesting, safe, informative as well as fun thoughts on that topic to Ethel.

  32. Its like you read my thoughts! You seem to know a lot about this, like you wrote the e book in it or something. I think that you simply can do with some to pressure the message home a bit, but instead of that, that is wonderful blog. A great read. I’ll definitely be back.

  33. Hola! I’ve been reading your site for a while now and finally got the bravery to go ahead and give you a shout out from Austin Texas! Just wanted to mention keep up the good work!

  34. I do believe all of the concepts you’ve introduced for your post. They’re really convincing and can certainly work. Nonetheless, the posts are too quick for beginners. May just you please extend them a bit from subsequent time? Thank you for the post.

  35. It’s really a nice and helpful piece of information. I am glad that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.

  36. Hi I am so grateful I found your blog, I really found you by accident, while I was searching on Aol for something else, Regardless I am here now and would just like to say kudos for a marvelous post and a all round enjoyable blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the superb work.

  37. Hey, I think your blog might be having browser compatibility issues. When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!

  38. Thanks for sharing superb informations. Your website is so cool. I’m impressed by the details that you¦ve on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched everywhere and just could not come across. What a great web-site.

  39. I have been exploring for a bit for any high-quality articles or blog posts in this sort of space . Exploring in Yahoo I ultimately stumbled upon this site. Reading this info So i’m glad to convey that I have an incredibly just right uncanny feeling I found out exactly what I needed. I such a lot without a doubt will make sure to do not overlook this site and give it a look regularly.

  40. I was more than happy to search out this internet-site.I needed to thanks on your time for this glorious learn!! I definitely enjoying each little bit of it and I’ve you bookmarked to check out new stuff you blog post.

  41. Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.

  42. hey there and thanks in your info – I’ve definitely picked up anything new from proper here. I did then again expertise several technical points using this site, as I skilled to reload the website a lot of times previous to I may get it to load correctly. I have been wondering in case your hosting is OK? No longer that I’m complaining, however sluggish loading cases occasions will very frequently have an effect on your placement in google and can damage your quality score if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am adding this RSS to my email and could look out for much more of your respective interesting content. Ensure that you replace this once more very soon..

  43. Unquestionably believe that that you said. Your favorite justification appeared to be at the web the simplest factor to take into accout of. I say to you, I certainly get annoyed even as folks think about concerns that they just don’t realize about. You managed to hit the nail upon the highest and also outlined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thank you

  44. Wonderful website you have here but I was wanting to know if you knew of any community forums that cover the same topics discussed here? I’d really like to be a part of online community where I can get advice from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Thanks!

  45. I am glad for commenting to let you know of the terrific encounter my wife’s princess found browsing your web site. She came to find some details, not to mention what it’s like to have a wonderful coaching heart to get many more really easily have an understanding of selected impossible issues. You really surpassed people’s expectations. Thanks for supplying those productive, safe, educational and in addition unique thoughts on the topic to Tanya.

LEAVE A REPLY

Please enter your comment!
Please enter your name here