Do You Make These Amateur Mistakes With Your Business Videos?

There are three major components to creating a stellar business video. The first is pre-production, the second is the actual production process, and the third is the post-production. The pre-production is where you plan out the video. The production is where you actually shoot the video, and what is often just called “post” (post production) is the editing. If you’ve ever worked in a studio before, you’ve probably heard the term “we’ll take that out in post.”

But, outside of those major planning steps, there are a million ways to mess up your video. Here are some of the most common mistakes almost every business makes.

You Make A Video Just To Make A Video

Because video is very popular these days, and arguably one of the best ways to educate your target market about your product or service, many businesses believe that they need to create a video (actually, a lot of videos) about their company, product, or service. But, don’t rush out and make a video just to make a video.

Have a purpose for it. A lame video that’s boring won’t do you any favors. In fact, it might actually hurt your company’s reputation. Consider this: even famous and popular brands have goofed up in the past. Yes, long before the Internet, big brands were making stinky commercials and ad campaigns. It’s almost like some of these companies went out to make commercials just for the heck of it.

For example, the Taco Bell Chihuahua, the Duracell bunny, the California Raisins, Alka Seltzer Meatballs, and Dove have all been major blunders. One of the most horrendous campaigns was designed by Dove – the soap maker. Its commercial and ad campaign for “Real Beauty” featured only photoshopped models. Whoops.

It’s almost easier to goof up or make a totally unnecessary video days though because of the fact that it’s so much easier to make and produce videos. Just troll YouTube. There are thousands of boring videos taking up space – videos that look like no thought was put into them at all. Don’t be one of those videos.

You Don’t Brand Yourself Properly

Branding is kinda-sorta important. Having someone recall your video is awesome. But, if that cannot remember the name of your company, you messed up. Have you ever seen an ad done by a car company, a blue jeans company, or some other “big” brand? Some of these commercials are visually stunning. But, the company behind the ad is often a mystery. It’s almost as though they get wrapped up in the idea of the commercial and forget about telling people who they are.

Take this Levi’s Jeans commercial, for example. It’s impossible to tell what the video is even about until the very end. Even then, you see the “Levi’s” logo flashed for a few seconds and it’s over.

I guess if you’re a loyal Levi’s fan, you don’t need to be told about why the jeans are so good. Then again, if you’re a loyal fan, you don’t need a commercial at all. That leaves non-Levi’s buyers as the audience. And, no one is going to understand the quality and craftsmanship of the clothing based on this kind of ad. It doesn’t actually do any sort of meaningful branding. You can’t even tell that the people in the video are wearing Levi’s.

You Don’t Convert Your Video Into A Usable Format For Others

Businesses often assume that their customers or prospects have the means to view their video. This is a big mistake. Many people only have one or two favorite media players. Most only have one. If your video isn’t in the format people can play, guess what? They won’t watch it. They’re not going to go the extra mile to find a company that can convert the video.

While this might not be a major problem if you’re uploading your video to YouTube or Vimeo, it will be a major problem for all offline or local sharing. Fortunately, this is an easy problem to solve. The YTD Converter can transform your video into most popular formats. Use it. Don’t let a sale slip by because someone doesn’t use your preferred media player.

Your Video Is Too Long

Peoples’ attention spans aren’t what they used to be. Thank Twitter and Facebook for that. In most scenarios, you have only a few seconds to grab a person’s attention. But, even after you’ve grabbed their attention, you have a few minutes, at most, to say what you have to say before people get bored and move on to the next video.

Ideally, your video will be between 60 and 90 seconds.

You’ve Got Too Much Going On

People can only retain so much information. And, since you have only a minute or two to get your message across, you should focus on just that: a message – not two messages, or three messages. One message.

You Don’t Have A Target Audience

Do you know who you’re addressing? Surprisingly, many businesses don’t. They believe their target market is anyone who fogs a mirror. Not only is this too ambitious, it’s not realistic. It’s not a matter of having a better marketing message to appeal to the masses. It’s that it’s impossible to have a targeted message that appeals to the masses. Targeted messages are, well, targeted to some particular type of customer.

Even companies like Walmart speak to a targeted market. While it seems like they have a general audience, they don’t. The only people who shop at Walmart are people looking for cheap prices on commodity goods. The customer who shops at The Pottery Barn is not the same person who outfits their home with pressboard furniture from Walmart.

So, before you write the first word of your script, sit down and think about who you are trying to sell to. It makes your job a lot easier and, as a natural consequence, you’ll have happier customers and fewer headaches. You’ll also be able to command the right price for your products and services without having to make compromises, and isn’t that really what it’s all about?

Always remember to respect IP if and when using downloaded content.

< Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. My programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am anxious about switching to another platform. I have heard great things about Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!

  2. Thanks for your marvelous posting! I seriously enjoyed reading it,
    you are a great author. I will ensure that I bookmark your blog and will come back down the road.

    I want to encourage you to definitely continue your
    great writing, have a nice holiday weekend!

  3. Hey there, You’ve done an excellent job. I will definitely digg it and personally recommend to my friends.
    I am confident they’ll be benefited from this website.

  4. Hello! Quick question that’s entirely off topic.

    Do you know how to make your site mobile friendly?
    My blog looks weird when viewing from my apple iphone. I’m trying to
    find a theme or plugin that might be able to correct this issue.

    If you have any recommendations, please share. Many thanks!

  5. I have to thank you for the efforts you have put in penning
    this website. I’m hoping to view the same high-grade content from you later on as well.
    In fact, your creative writing abilities has inspired me to
    get my own blog now ;)

  6. I will right away grasp your rss feed as I can not find your email subscription hyperlink or e-newsletter service.
    Do you have any? Kindly permit me know in order
    that I may subscribe. Thanks.

  7. Thanks for the marvelous posting! I definitely enjoyed reading it, you happen to be a great author.
    I will make sure to bookmark your blog and will come back later on. I want to encourage you to ultimately continue
    your great writing, have a nice afternoon!

  8. My partner and I absolutely love your blog and find most of your post’s to be exactly what I’m looking for.
    Do you offer guest writers to write content available for you?
    I wouldn’t mind creating a post or elaborating on many of the subjects you write
    with regards to here. Again, awesome weblog!

  9. Oh my goodness! Incredible article dude! Thanks, However I am experiencing difficulties with your RSS.
    I don’t understand why I am unable to subscribe to it. Is there anybody
    getting identical RSS issues? Anyone that knows the answer will you kindly respond?

  10. I think this is among the most significant information for me.
    And i’m glad reading your article. But should remark on few
    general things, The web site style is perfect, the articles is really excellent :
    D. Good job, cheers

  11. What i don’t realize is actually how you are now not actually a lot more well-preferred than you might be now. You are very intelligent. You understand therefore significantly in terms of this topic, made me in my opinion consider it from so many various angles. Its like women and men are not fascinated until it is one thing to accomplish with Lady gaga! Your individual stuffs outstanding. Always handle it up!

  12. I don’t even know how I ended up here, but I thought this post was
    good. I don’t know who you are but definitely you are going to a famous blogger if you aren’t already ;) Cheers!

  13. You can certainly see your enthusiasm in the work
    you write. The arena hopes for more passionate writers like
    you who aren’t afraid to mention how they believe. At all times follow your

  14. With havin so much written content do you ever run into any problems of plagorism
    or copyright violation? My website has a lot of exclusive
    content I’ve either created myself or outsourced but it seems
    a lot of it is popping it up all over the web without my agreement.
    Do you know any methods to help prevent content from being stolen? I’d certainly appreciate it.

  15. You actually make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand. It seems too complex and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  16. of course like your web site but you need to test the
    spelling on quite a few of your posts. Several of them are rife with
    spelling problems and I find it very bothersome to inform the truth
    nevertheless I will definitely come again again.

  17. you are truly a just right webmaster. The site loading pace is amazing.
    It sort of feels that you’re doing any distinctive trick.

    In addition, The contents are masterpiece. you’ve
    performed a magnificent activity on this subject!

  18. Hello my family member! I wish to say that this article is amazing, great written and come with approximately all significant infos. I would like to see extra posts like this .

  19. We’re a group of volunteers and opening a
    new scheme in our community. Your web site
    provided us with valuable information to work on. You’ve done a formidable job and
    our whole community will be grateful to you.

  20. After I initially left a comment I appear to have clicked on the
    -Notify me when new comments are added- checkbox and from now on every time a comment is added I receive four emails with the
    same comment. Is there a way you can remove me from that service?

  21. 576759 36721As I web-site possessor I believe the content matter here is rattling amazing , appreciate it for your efforts. You ought to maintain it up forever! Greatest of luck. 88743

  22. 331718 980467Have read a couple of of the articles on your web site now, and I truly like your style of blogging. I added it to my favorites weblog web site list and will probably be checking back soon. 979794

  23. 642812 158605Its not that I want to duplicate your web site, but I genuinely like the style. Could you tell me which design are you making use of? Or was it custom made? 275115

  24. Hey this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience.

    Any help would be greatly appreciated!

  25. I will immediately grab your rss feed as I can’t to find your e-mail subscription link or e-newsletter service.

    Do you have any? Kindly let me realize in order that I may subscribe.

  26. I do not know whether it’s just me or if perhaps everyone else encountering issues with your website.

    It looks like some of the written text within your posts
    are running off the screen. Can someone else please comment and
    let me know if this is happening to them as well?
    This could be a problem with my web browser because
    I’ve had this happen before. Cheers

  27. Heya i am for the first time here. I found this board and I
    find It really useful & it helped me out a lot.

    I hope to provide something again and help others like you helped me.

  28. I loved as much as you will receive carried out right here.

    The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an nervousness over that
    you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly
    a lot often inside case you shield this hike.

  29. Thanks for any other informative website. The place else may just I am
    getting that type of info written in such an ideal manner?
    I have a project that I’m just now operating on, and I’ve
    been on the look out for such info.

  30. Undeniably believe that which you said. Your favorite justification appeared to be on the internet the easiest thing to
    be aware of. I say to you, I definitely get annoyed while people consider worries that they just do not know about.
    You managed to hit the nail upon the top as well as defined out the whole
    thing without having side-effects , people
    can take a signal. Will probably be back to get more. Thanks

  31. It’s the best time to make some plans for the future and it is time to be happy.
    I have learn this put up and if I may just I wish to counsel
    you some interesting things or tips. Maybe you can write next articles regarding this article.
    I want to learn even more things about it!

  32. 445505 707433Wow, great blog layout! How long have you been blogging for? you make blogging look straightforward. The overall look of your web website is fantastic, let alone the content material! 325221


Please enter your comment!
Please enter your name here