Don’t Put Your Name On The Door

Many an entrepreneur has started a small business with the early intention of just feeding their family. They may have a service or product that they believe in and feel they can improve on and out perform their competition.

For lack of a better name, or in some cases to nourish their ego, these well intended industrialists decide to name the business after themselves; Smiths’ Grocery Store, Jones’ Pharmacy and so on. This is the point where I believe most new entrepreneurs go wrong. At that moment they have not only started a company but a family brand and the foundation for the reputation of their heirs. As soon as they put their name on the door, they have without thought, just given birth to a family business.

Whether your business stays small or has the vision and good fortune to turn into an internationally recognized brand; the ability to separate it from family, if your name is on the door, is next to impossible. Your children, their children and their children’s children will step into reputations that precede them. Reputations lead to expectations. In many cases both will be impossible to live up to.

On the other side of the namesake coin hides the open door policy. Anyone who comes from a well known family business will understand how the simple fact that you carry that name can grant you access to otherwise closed environments. From the outside this can be seen as nothing but an advantage but once behind the exclusive walls the gremlins of low self esteem are revealed. When opportunity is too easy, one will always question if it is deserved and if it could have been accomplished independently.

Those next in line, who don’t care about their independence, need be aware of the slippery slope into the land of entitlement. Here the characteristics of posturing, arrogance and snobbery are bred, coupled with deep rooted insecurity. Reputation killers for sure. Not to mention the seeds that foster the destruction of your forefather’s kingdom.

All of this is not to say that family businesses can’t thrive and continue on for many generations. I do believe they can. I am suggesting that without being aware of the ramifications caused by putting your name on the door, you are lessening your chances tenfold. Growth of a family business cannot come without growth of a family.

Build a business and see if your family rises to meet it. Not because they bear the name but because they desire to participate and have worked hard to deserve the chance, thus creating their own reputation.
What name is on your company’s door and what effect is it having on your family?

Caird Urquhart is Founder and President of Newroad Coaching, a boutique coaching firm providing one-on-one personal and business coaching services and author of 30 Ways To Better Days: How to Rally After You’ve Been Dumped. Find Newroad Coaching on their blog and on  Twitter and YouTube.



  1. 649982 680791for however yet another wonderful informative post, Im a loyal reader to this weblog and I cant stress enough how significantly valuable details Ive learned from reading your content. I truly appreciate all the hard function you put into this fantastic weblog. 333288

  2. 482650 458892Youre so right. Im there with you. Your weblog is surely worth a read if anyone comes throughout it. Im lucky I did because now Ive obtained a entire new view of this. I didnt realise that this problem was so critical and so universal. You completely put it in perspective for me. 739339

  3. 656318 81576This internet site is really a walk-through for all with the info you wanted about this and didnt know who to ask. Glimpse here, and youll certainly discover it. 628214

  4. 309638 743802camping have been the best activity that we can have during the summer, i really like to roast marshmallows on a campfire` 109178

  5. 151361 432884Youll notice several contrasting points from New york Weight reduction eating program and every one 1 could be valuable. The initial point will probably be authentic relinquishing on this excessive. lose weight 287117

  6. whoah this blog is fantastic i really like reading your articles.
    Keep up the good work! You know, many persons
    are looking around for this information, you can help them greatly.

  7. 104163 733234Satisfying posting. It would appear that lots of the stages are depending upon the originality aspect. Its a funny thing about life if you refuse to accept anything but the top, you extremely often get it. by W. Somerset Maugham.. 174574

  8. 582757 332700This is a nice blog i must say, usually i don????t post comments on other people???? blogs but would like to say that this post really forced me to do so! 318300

  9. Spot on with this write-up, I really believe that this site
    needs far more attention. I’ll probably be back again to read through
    more, thanks for the advice!

  10. 154485 372132Thanks for this outstanding. I was wondering whether you were planning of writing comparable posts to this 1. .Keep up the superb articles! 798408

  11. Thanks for another informative site. Where else could I get that kind of information written in such a perfect way? I’ve a project that I am just now working on, and I’ve been on the look out for such info.

  12. 358486 860833It is a shame you dont have a donate button! Id most definitely donate to this outstanding internet site! I suppose inside the meantime ill be pleased with bookmarking and putting your Rss feed to my Google account. I look forward to fresh updates and will share this blog with my Facebook group: ) 597855

  13. 149654 175295Following study a handful with the content material in your internet site now, and that i genuinely such as your method of blogging. I bookmarked it to my bookmark web site list and are checking back soon. Pls look into my website as well and tell me what you believe. 258257

  14. 4639 276994Thank you pertaining to giving this outstanding content material on your web-site. I discovered it on google. I may check back once again in the event you publish extra aricles. 673859

  15. 212533 990816Spot lets start work on this write-up, I in fact believe this wonderful website requirements significantly much more consideration. Ill apt to be once once again to read a terrific deal much more, several thanks for that info. 305409


Please enter your comment!
Please enter your name here