Driving Website Traffic From Offline Activity

website trafficOften people focus on increasing website traffic by embracing more online activity, however driving website traffic from offline activity shouldn’t be overlooked.

Ushering visitors to your website can also be done by embracing guerilla marketing efforts.

Here are three examples for driving website traffic from offline activity…

1. Extraordinary Exposure. Leave business cards behind at your local coffee house, gym or grocery store. Peoples’ minds are always processing even as they go about their daily lives.

Create a second set of business cards for this purpose. Include one stand out offer with a call to action. You can roughly track extra visitors via Google Analytics > location information.

2. The Gift of Gab. Conferences and local Chapters have regularly scheduled meetings and are often seeking professionals to educate their attendees and membership on important topics. Offer to speak at meetings or participate in conferences and tradeshows. Become a member… as a member you’ll often have access to their membership lists.

Use breakout sessions to network with conference go’ers; plus, stick around for social hour, business opportunities happen even outside the classroom! Also, apply ‘Extraordinary Exposure’ method here.

3. Goodwill Ambassador. Sponsoring community events is a good thing. Find an event in your community that needs support, and give your time, energy, or imagination in support of it. Large corporations use sponsorships to boost their visibility all the time, and you can do the same thing on a smaller, more localized scale. If the event is popular, your efforts bring you visibility, goodwill, and a way to promote your business in the everyday world.

Today, many community events get media coverage, exploit the media mentions via your own online channels.

There you have it, three tips for driving website traffic from offline activity.

While the online world is an increasingly big part of our lives today, we sometimes overlook the offline opportunities to market our business. Let this serve as a good reminder that marketing is multi-faceted, businesses need to have an integrated marketing mix with several consumer touches, activities need to work simultaneously, complimenting one another.

Your turn. Do you use any offline marketing to drive website traffic? Do Tell.

31 COMMENTS

  1. It is the best time to make a few plans for the long run and it is time to be happy. I have read this submit and if I could I wish to recommend you some fascinating issues or advice. Maybe you can write next articles referring to this article. I wish to read more things about it!

  2. There are some attention-grabbing time limits in this article however I don’t know if I see all of them center to heart. There’s some validity but I’ll take maintain opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as properly

  3. Hi this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

  4. Can I simply say what a aid to search out somebody who actually knows what theyre talking about on the internet. You undoubtedly know how one can deliver a problem to gentle and make it important. More folks have to learn this and understand this side of the story. I cant imagine youre not more widespread because you definitely have the gift.

  5. Thanks for your write-up. Another item is that being photographer includes not only problems in capturing award-winning photographs but hardships in establishing the best photographic camera suited to your requirements and most especially challenges in maintaining the standard of your camera. That is very accurate and apparent for those professional photographers that are into capturing the particular nature’s exciting scenes – the mountains, the forests, the wild or perhaps the seas. Visiting these daring places unquestionably requires a camera that can live up to the wild’s harsh settings.

  6. Hey there this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

  7. My partner and I stumbled over here by a different page and thought I might as well check things out. I like what I see so now i am following you. Look forward to going over your web page repeatedly.

  8. Good post. I be taught something more difficult on different blogs everyday. It’ll all the time be stimulating to learn content from different writers and observe somewhat something from their store. I’d desire to use some with the content on my weblog whether you don’t mind. Natually I’ll provide you with a hyperlink on your internet blog. Thanks for sharing.

  9. I have learned some important things via your post. I’d also like to express that there is a situation where you will have a loan and never need a co-signer such as a National Student Support Loan. But if you are getting credit through a traditional creditor then you need to be prepared to have a co-signer ready to assist you to. The lenders can base their own decision on the few aspects but the most significant will be your credit ratings. There are some loan providers that will likewise look at your job history and make a decision based on that but in many cases it will be based on on your report.

  10. Great work! This is the type of info that should be shared around the internet. Shame on Google for not positioning this post higher! Come on over and visit my site . Thanks =)

LEAVE A REPLY

Please enter your comment!
Please enter your name here