eCommerce Catalogs Keep Big Wheels Turning


I run across a lot of small manufacturer or distributor websites that have the “set it and forget it” user experience going on. You know… maybe the website was created years ago, product specs are available in PDF format, and a basic contact page link, maybe you’ve paid good money for the thing – so that should do it, Voila! Not so fast. These days, unless you can get prospects to print your website, place it on their desks, AND hand it out to others (please?) a static product website isn’t going to set you apart from your competitors. You need an eCommerce Catalog website.

Big Wheels keep on turning…!

A dynamic online presence is crucial these days for craftspeople, manufacturers, and distributors to stay competitive, attract recurring customers, and keep on turning profits. Your eCommerce catalog website combined with direct mail catalogs can be very effective tools for your 2014 toolbox.

“But I don’t want to sell online or show my pricing.”

The primary reason for any business to have a website is to create sales and leads. Online product catalogs display detailed information and photos about your great products, thus helping generate more sales orders in an organized, user-friendly manner. No need to have an “Add-to-cart” button, you can display a “Request Pricing” or “More Information” button as your “call to action” instead. And here’s an extra bonus: Your website will be much more user-friendly since it’s organized into categories, is searchable, and contains text easily indexed by Google and the “other” search engines.

Gain effortless social sharing and meaningful email marketing

With an eCommerce catalog website, you can easily display social sharing and follow buttons for each and every product page. Using your email marketing (are you doing email marketing?) you can share direct links to specific products to your leads and distributors lists. Add an Email Sign-up form to your website, maybe a Chat Module, and now you have a truly dynamic online hub to start engaging visitors. Great for your sales staff – great for your distributors – and awesome for your bottom line.

5 quick advantages of eCommerce catalogs:

    • Makes better stats reports and analytics possible on a per product basis because each product page is an attractive, informative landing page
    • Creates an always fresh, searchable, consistent view of your products – updateable by you
    • Allows for easier product comparisons and highlights popular products
    • Promotes relationship and lead building
    • Improves and personalizes customer experience and distributor engagement

This post is from Stacy Layman, Director, Internet Marketing and Creative Services at Bright Green Path Web Solutions, a North Florida based Web Solutions company. Stacy specializes in web design, eCommerce, SEO, and Internet Marketing. She is passionate about combining creativity with technology to help women-owned businesses grow. Feel free to reachout to her at [email protected] ,  @brightgreenpath on Twitter, or connect on LinkedIn. This post was originally posted by Stacy at .

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog



  1. como ganhar na lotofacil, acertar na lotofacil, ganhar na lotofacil, como ganhar na lotofacil de verdade, como ganhar na lotofacil sempre, como ganhar na lotofacil 2020, como ganhar na lotofacil 100 garantido, dicas lotofacil, como acertar na lotofacil, dicas para ganhar na lotofacil

  2. 319374 306873I think this is among the most significant information for me. And im glad reading your article. But want to remark on some common issues, The web web site style is ideal, the articles is really great : D. Good job, cheers 448671

  3. Hey there, I just want to tell you thank you for the post. I am not one to provide feedback that often but keep up the wonderful work and thanks a lot for the high quality article.

  4. 833447 603887I discovered your web site internet site online and check a lot of of your early posts. Keep on the top notch operate. I just now additional your Feed to my MSN News Reader. Searching for forward to reading much a lot more from you finding out later on! 841505

  5. I have realized some new elements from your internet site about computer systems. Another thing I’ve always assumed is that computer systems have become a specific thing that each residence must have for some reasons. They supply you with convenient ways to organize homes, pay bills, shop, study, hear music and in some cases watch television shows. An innovative method to complete many of these tasks has been a computer. These computer systems are mobile, small, highly effective and transportable.


Please enter your comment!
Please enter your name here