Effective and Low-Cost Ways for Your Business to Stimulate Demand for Food Products

Promotional campaigns are arguably one of the most important ways for a brand or product to gain prominence in a characteristically crowded marketplace. However, if you’re running a startup business or just don’t have a lot of capital to work with, worthy promotional campaigns can feel out of reach. Fortunately, there are several things you can do to get customers hungry for what you’re offering, even if you’re short on cash.

Talk to Local Supermarkets About Offering Free Samples

Maybe the products you’re selling are very visually appealing, easy to carry, and look as good as they taste. When all those things are true, your company is probably a prime candidate for offering free samples to supermarket shoppers.

Some people are reluctant to try new foods without tasting them first. You can get rid of uncertainty by making your items maximally accessible. You’ll need to be careful though, because this promotional method can be cost effective when done right, but might become expensive if you’re not strategic about your methods.

Do research about the most common times for people to go shopping at a given establishment and try to plan offering samples within those windows. Also, it’ll be important to decide in advance how much money you want to spend on this effort, how many samples to prepare, and so on. The more you can determine in advance, the less likely it’ll be that this promotional method becomes more expensive than you’d imagined.

Consider Creating a Contest and Advertising it on Special Packaging

Some promotional campaigns are more expensive than others up front, but they offer larger long-term payoffs. One example is the idea of thinking up a cool, crowd-pleasing contest and advertising it on special packages of your product.

If a customer is forced to choose between four different types of salt and vinegar potato chips that he or she has never tried before, it makes sense why the person might eventually gravitate the one that offers a chance for one lucky contest participant to win a trip to Hawaii.

Although having to create special packaging would result in an extra expense, the money you spend may be quite worthwhile, especially if you promote the contest through other marketing arms, such as your social media channels. Furthermore, making the decision to run the contest across a long span of time, such as a year, means you may be able to work out a deal with a packaging provider to get bulk quantities of the packages created for the contest, and thereby get a discount.

Don’t forget the longer you run a contest, the more likely it is people will continue to keep buying your product in hopes they’ll get lucky. Over time, they could also get hooked on your food product and realize they never want to live without keeping it stocked in their cabinets.

Make Social Media Profiles Look Tempting

It’s often said a picture is worth a thousand words, and maybe that’s even more appropriate when discussing food. After all, besides allowing a person to taste your food product, the next best thing you can do is use images that accurately and artfully display how appealing your culinary item is.

The visually driven website Instagram is an obvious choice if you want to make a strong impact on social media. Experiment with showcasing your food in creative ways that make people smile and feel inspired. The Instagram profile for hamptoncreek does that particularly well by using food to spell out words, and suggesting how certain products might make good additions to fun parties.

In addition to carefully curating content for your social media profiles, make sure to keep them updated. If a person goes to one of your social media pages and sees it hasn’t been added to in several months, the lack of new information may give the impression that your company isn’t committed to reaching out to customers by providing them with the most current content available. Remember, social media channels are among the most immediate ways you can interact with your target market. With that in mind, they’re tools you should use wisely by realizing the power and potential they hold.

Hopefully, it’s now clear that you can make major marketing impacts without spending a lot of money. When weighing the pros and cons of these approaches and others, always take a sensible approach by determining the short and long-term benefits, plus possible downsides.


  1. I’m not sure exactly why but this web site is loading very slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later and see if the problem still exists.

  2. Hey! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking and checking back frequently!

  3. I was very pleased to find this web-site.I wished to thanks on your time for this excellent read!! I definitely enjoying every little little bit of it and I’ve you bookmarked to take a look at new stuff you weblog post.

  4. Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is excellent, as well as the content!

  5. I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. appreciate it

  6. Have you ever thought about writing an ebook or guest authoring on other sites? I have a blog based on the same topics you discuss and would love to have you share some stories/information. I know my viewers would appreciate your work. If you are even remotely interested, feel free to shoot me an e mail.

  7. Very nice article and straight to the point. I don’t know if this is in fact the best place to ask but do you folks have any ideea where to employ some professional writers? Thx :)

  8. Hello There. I found your blog using msn. This is an extremely well written article. I’ll make sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll certainly return.

  9. With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement? My blog has a lot of exclusive content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement. Do you know any techniques to help reduce content from being stolen? I’d really appreciate it.

  10. wonderful points altogether, you simply gained a brand new reader. What would you suggest in regards to your post that you made a few days ago? Any positive?

  11. Hi, i think that i saw you visited my weblog thus i got here to “return the favor”.I am attempting to find things to improve my site!I assume its good enough to use some of your ideas!!

  12. Good day! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Cheers!

  13. My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am worried about switching to another platform. I have heard great things about blogengine.net. Is there a way I can import all my wordpress content into it? Any kind of help would be greatly appreciated!

  14. Hello, Neat post. There is an issue along with your site in internet explorer, would check this… IE nonetheless is the market leader and a big component to other folks will omit your fantastic writing because of this problem.


Please enter your comment!
Please enter your name here