Promotional campaigns are arguably one of the most important ways for a brand or product to gain prominence in a characteristically crowded marketplace. However, if you’re running a startup business or just don’t have a lot of capital to work with, worthy promotional campaigns can feel out of reach. Fortunately, there are several things you can do to get customers hungry for what you’re offering, even if you’re short on cash.
Talk to Local Supermarkets About Offering Free Samples
Maybe the products you’re selling are very visually appealing, easy to carry, and look as good as they taste. When all those things are true, your company is probably a prime candidate for offering free samples to supermarket shoppers.
Some people are reluctant to try new foods without tasting them first. You can get rid of uncertainty by making your items maximally accessible. You’ll need to be careful though, because this promotional method can be cost effective when done right, but might become expensive if you’re not strategic about your methods.
Do research about the most common times for people to go shopping at a given establishment and try to plan offering samples within those windows. Also, it’ll be important to decide in advance how much money you want to spend on this effort, how many samples to prepare, and so on. The more you can determine in advance, the less likely it’ll be that this promotional method becomes more expensive than you’d imagined.
Consider Creating a Contest and Advertising it on Special Packaging
Some promotional campaigns are more expensive than others up front, but they offer larger long-term payoffs. One example is the idea of thinking up a cool, crowd-pleasing contest and advertising it on special packages of your product.
If a customer is forced to choose between four different types of salt and vinegar potato chips that he or she has never tried before, it makes sense why the person might eventually gravitate the one that offers a chance for one lucky contest participant to win a trip to Hawaii.
Although having to create special packaging would result in an extra expense, the money you spend may be quite worthwhile, especially if you promote the contest through other marketing arms, such as your social media channels. Furthermore, making the decision to run the contest across a long span of time, such as a year, means you may be able to work out a deal with a packaging provider to get bulk quantities of the packages created for the contest, and thereby get a discount.
Don’t forget the longer you run a contest, the more likely it is people will continue to keep buying your product in hopes they’ll get lucky. Over time, they could also get hooked on your food product and realize they never want to live without keeping it stocked in their cabinets.
Make Social Media Profiles Look Tempting
It’s often said a picture is worth a thousand words, and maybe that’s even more appropriate when discussing food. After all, besides allowing a person to taste your food product, the next best thing you can do is use images that accurately and artfully display how appealing your culinary item is.
The visually driven website Instagram is an obvious choice if you want to make a strong impact on social media. Experiment with showcasing your food in creative ways that make people smile and feel inspired. The Instagram profile for hamptoncreek does that particularly well by using food to spell out words, and suggesting how certain products might make good additions to fun parties.
In addition to carefully curating content for your social media profiles, make sure to keep them updated. If a person goes to one of your social media pages and sees it hasn’t been added to in several months, the lack of new information may give the impression that your company isn’t committed to reaching out to customers by providing them with the most current content available. Remember, social media channels are among the most immediate ways you can interact with your target market. With that in mind, they’re tools you should use wisely by realizing the power and potential they hold.
Hopefully, it’s now clear that you can make major marketing impacts without spending a lot of money. When weighing the pros and cons of these approaches and others, always take a sensible approach by determining the short and long-term benefits, plus possible downsides.