Tell us about your product or service.
Portion-control dinnerware designed to be elegant and discreet. Clear glass Wine-Trax glass, Snack-Trax bowl and Meal-Trax plate have attractive frosted lines to mark portions subtly rather than using numbers, words or large graphics to indicate serving sizes. The unique look of these healthy “tools” has been recognized in many national magazines, blogs and TV including Dr. Oz and CNN.com/Health
What inspired you to launch your business?
Growing up eating giant cereal bowls and plates of pasta, oversized portions contributed to my weight issues, joined in later years by my love for wine. During a lay-off from designing luxury bus interiors, I played with prototypes for a measuring wine glass that would be attractive and functional. One year later, I added the bowl and plate to complete our “simply elegant” 3-piece place setting.
What problem does your business or organization solve?
Portion control is a critical component to weight loss. Our solution is twofold: First, we’ve made it possible to skip the step of measuring and weighing. Being able to serve directly onto the dinnerware saves time and makes portioning effortless. Second, for those of us who’ve used tiny dinner plates, drank wine out of jelly glasses or ate cereal out of a plastic bowl with pen lines marking portions, no more! We can now set a table for ourselves and our family or guests. It’s so freeing to have a dinner party and eat and drink sensibly with no-one needing to know I’m keeping track.
What has been your biggest challenge and how are you working to overcome it?
Sales! I really enjoy the creative side and am well organized as far as putting systems in place, having managed company operations in a previous life. The sales and marketing game is new to me so I’m learning as I go. I’ve had great insights from books and internet research, plus have received great free counseling from my local Small Business Association.
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
I’ve found the blogs/articles to be insightful. I’m fairly new to Project Eve, but so far find the writers to be compelling and timely.
Give us an insider tip that relates to your industry.
Scientific breakthroughs have proved that health issues like heart disease and diabetes have actually be reversed through diet and exercise. It’s shocking how little attention this gets in the media.
Company: Elegant Portions
Follow my organization on social media here:
Project Eve is compiling the largest archive of female founders’ startup stories in the world to motivate women to think beyond traditional boundaries, support one another, embrace change and view challenges as opportunities. Please share your Startup Story today. All published content will be syndicated to over 300,000 friends, fans and followers. Project Eve welcomes submissions of original or republished content, stories. For more information, please refer to our Content Submissions Guidelines.