How to Create Your First Email Campaign (A Step-by-Step Guide with Pictures)

  1. Getting Started

Click HERE to get access to a special free trial from Constant Contact (no credit card required). Enter your name, email and some basic info in order to get signed up.
Once you sign up you will be taken to the Constant Contact dashboard. On this page, you will see the three-step process for getting started (I promise it is not as hard or confusing as it looks).

2. Set Up Your First List

First, click through the “Set up your first list” prompt. You will then be asked to set up your test list.

Give this list a simple name, such as “Subscribers.” If you already have an email list, you can cut and paste the names in under “Add some email addresses”.

If you do not yet have an email list, I recommend entering your own email address and perhaps a few friends’ email addresses to serve as your test group.

3. Add Your Organization Info

Now that you have set up your first list, you will need to “Add your organization info.”

The CAN-SPAM act legally quires you to enter this information if you will be sending outbound marketing emails. Once you enter your information, click save.

4. Create Your First Email

You are now ready to create your first email. Constant Contact offers a number of well-designed templates that you can select and then customize to meet your needs. I highly recommend using a template. Using email templates is a super simple way to make sure that your emails are visually interesting and that they look professional.

Once you pick a template, click “Select” and you will be taken to the drag and drop editor.

This screen allows you to customize your email. You can add your own images, text, and branding to give your emails a personalized touch. I recommend playing around with the different options that Constant Contact makes available to you.

Once you have finished customizing your email, click continue to be taken to the final options page.

Perhaps one of the most important decisions on this page is selecting a subject title. Select something short and descriptive. You want people to open your email so make sure the title is catchy. This is also where you will select the email list you that you want to send your email to.

You are also able to edit the “from” and “reply to” email addresses that your recipients will see, as well as schedule out when the email will actually be sent. This is one of my favorite features since it allows you to plan ahead and schedule emails to be sent at the most strategic time possible. I recommend sending emails during regular business hours M-F.

5. How To Collect Email Addresses From Your Blog

The best way to get email addresses from your subscribers is to prompt them to provide you with their email address when they visit your site. One of the best ways to do that is by using a default Constant Contact signup form in WordPress. To get started with this feature click on the “List Growth Tools” tab on the header bar at the top of the page in your Constant Contact dashboard.

From there, you can click “Create a Sign-Up Form” to be taken to the sign-up form creator.

Give your sign-up form a name using the “Form Name” field. This name will only be seen by you. I recommend using a descriptive name so when you come back to it you know what it is. Your readers will actually see the “Form Title” and “Description” fields. This is a good place to invite them to sign up for your email list.

It also helps to have a call to action such as “Sign up to receive exclusive content” or “Stay in Touch”.

Once you have completed your sign-up form, click “Continue” to move to the “Contact Fields” tab.

This page allows you to select what information you are collecting from your subscribers. I recommend keeping this as simple as possible. A first name, last name and email address are fine. The more information you request the less likely someone is to fill out a form.

Once you are finished, click “Continue” again.

In the “Form Appearance” tab you are able to edit the font and background color for the sign-up form. You can also load up your logo. Select your preferences and click “Finish” to continue.

6. Adding Your Constant Contact Sign-Up Form to your WordPress Blog

In order to add your Constant Contact sign-up form to your WordPress blog, you will need to click on the “Actions” drop-down next to the sign-up form that you created on the “List Growth Tools” page.

From that drop down, select “Embed Code.”

A pop-up provides you with embeddable HTML code that you can use to add a sign-up form to your blog. Copy this code and then login to the Admin area of your WordPress blog.

From the WordPress Admin panel dashboard, select “Appearance” and then “Widgets.”

You will need to select the “Text” widget and then paste the copy provided to you by Constant Contact into the text box.

Click “Save” you will be able to view the sign-up form where you placed it on the page.

7. Adding WordPress Posts Into Constant Contact Emails

In order to add a WordPress post into a Constant Contact email, you will need to go click over to the Campaigns page.

Click “Create” and then “Send an Email.”

Choose a template for your email. Once you are at the email design screen, click “Add-Ons” and then “Read More.”

Enter in the URL for the WordPress post that you want to promote in your email. Constant Contact automatically pulls in an image preview for your article as well as a quick content summary.

Once you have finished with this step, you can move forward and send the email out to promote your content.

Email is the first step in generating qualifying leads. Keep an eye out for our next article Creating a Sales Funnel.

SIGN UP WITH CONSTANT CONTACT TODAY FOR THIS AMAZING OFFER!

 

169 COMMENTS

  1. We are a group of volunteers and starting a new scheme in our community.
    Your web site provided us with valuable info to work on. You’ve done an impressive job and our whole community will be thankful to you.

  2. I feel this is among the so much vital info for me.
    And i am satisfied studying your article. But should statement
    on few common things, The site taste is ideal, the
    articles is in reality great : D. Good activity, cheers

  3. hi!,I like your writing very much! share we keep in touch more approximately your post on AOL?

    I require an expert in this house to solve my problem.
    Maybe that’s you! Having a look ahead to see you.

  4. Undeniably believe that that you stated. Your favourite justification appeared to
    be on the web the simplest thing to have in mind of. I say to you,
    I certainly get irked while folks think about concerns that they just do not understand about.
    You managed to hit the nail upon the top and also defined out
    the entire thing with no need side-effects , other people can take a signal.

    Will likely be again to get more. Thanks

  5. It’s perfect time to make some plans for the future and it’s time
    to be happy. I’ve read this post and if I could I desire to suggest you
    some interesting things or suggestions. Maybe you can write next articles referring to this
    article. I wish to read even more things about it!

  6. My brother suggested I might like this website.
    He was totally right. This post actually made my day. You cann’t imagine just how much time I had
    spent for this info! Thanks!

  7. My partner and I stumbled over here from a different website and thought I might
    check things out. I like what I see so now i’m following you.
    Look forward to exploring your web page yet again.

  8. Have you ever considered publishing an ebook or
    guest authoring on other sites? I have a blog based on the same information you discuss
    and would really like to have you share some stories/information. I know my readers
    would value your work. If you’re even remotely interested,
    feel free to shoot me an e mail.

  9. I think that is one of the most vital information for me.

    And i am satisfied studying your article. However want to
    commentary on few general things, The web site style is great, the
    articles is in point of fact nice : D. Excellent process,
    cheers

  10. I do not know if it’s just me or if everybody else encountering problems with your blog.
    It appears like some of the written text within your posts are running off the screen. Can someone else please provide feedback and let me know if this is happening to them as well?
    This may be a issue with my browser because I’ve
    had this happen previously. Thanks

  11. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  12. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  13. I just like the helpful information you supply in your articles.
    I’ll bookmark your blog and test once more right here regularly.
    I’m fairly certain I’ll be informed lots of new stuff proper here!

    Best of luck for the following!

  14. Does your site have a contact page? I’m having a tough time locating it but,
    I’d like to send you an email. I’ve got some recommendations for your blog you might be interested in hearing.
    Either way, great website and I look forward to seeing it improve over time.

  15. Great post. I used to be checking constantly this blog and
    I am impressed! Very useful information particularly the closing
    part :) I care for such information a lot. I used to
    be looking for this certain information for a long time.

    Thanks and best of luck.

  16. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  17. First off I want to say wonderful blog! I had a quick question which I’d like to ask if you
    don’t mind. I was curious to find out how you center yourself and clear your thoughts prior to writing.

    I’ve had trouble clearing my mind in getting my ideas out.
    I truly do enjoy writing but it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any suggestions or hints?
    Thank you!

  18. Good day! I know this is kinda off topic however ,
    I’d figured I’d ask. Would you be interested in trading links
    or maybe guest authoring a blog post or vice-versa? My website discusses a lot of the same topics as yours and I believe we could greatly benefit from each other.

    If you happen to be interested feel free to shoot me an email.

    I look forward to hearing from you! Excellent blog by the way!

  19. Howdy I am so happy I found your web site, I really found you by mistake, while I was looking on Digg for something else, Anyways I am here now and
    would just like to say many thanks for a remarkable
    post and a all round exciting blog (I also love the theme/design), I don’t have time to look over it all
    at the moment but I have book-marked it and also included your RSS feeds,
    so when I have time I will be back to read a
    lot more, Please do keep up the fantastic work.

  20. I was suggested this blog by way of my cousin. I am now not certain whether this publish is written by
    him as nobody else know such distinctive approximately my problem.
    You’re wonderful! Thank you!

  21. In these days of austerity and relative panic about running into debt, many individuals balk about the idea of using a credit card in order to make purchase of merchandise as well as pay for any occasion, preferring, instead just to rely on a tried as well as trusted means of making transaction – raw cash. However, if you possess cash on hand to make the purchase 100 , then, paradoxically, that is the best time for you to use the cards for several motives.

  22. With havin so much written content do you ever run into any issues of plagorism or copyright
    infringement? My site has a lot of completely unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over
    the web without my agreement. Do you know any techniques to help protect
    against content from being ripped off? I’d truly appreciate it.

  23. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time
    a comment is added I get three e-mails with the same comment.
    Is there any way you can remove people from that service?
    Many thanks!

  24. My spouse and I absolutely love your blog and find
    a lot of your post’s to be what precisely I’m looking for.
    Does one offer guest writers to write content for you?
    I wouldn’t mind producing a post or elaborating on many of the subjects
    you write concerning here. Again, awesome web log!

  25. I’ve read several just right stuff here. Certainly worth bookmarking for revisiting.
    I surprise how much effort you set to create this kind of fantastic informative web
    site.

  26. I have been browsing online more than 2 hours today, yet I never found
    any interesting article like yours. It’s pretty worth enough for me.
    In my view, if all site owners and bloggers made good content
    as you did, the internet will be a lot more useful than ever before.

  27. you are truly a excellent webmaster. The web site loading pace is
    incredible. It seems that you’re doing any distinctive trick.
    Furthermore, The contents are masterwork.
    you have performed a great activity on this topic!

  28. It’s actually a nice and useful piece of information. I’m satisfied that you just shared this useful information with us.

    Please keep us informed like this. Thanks for sharing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here