Email Marketing Made Simple

The first step to building a quality list of leads is to sign up for an Email Marketing Service that meets your needs and budget. Here is a link to a report that contains the Top 6 most popular servicesand a comparison of their services.

Top 6 Email Marketing Services Report

The next stepis setting up the service with your information and preferences. You’ll find tutorials and FAQ’s to help you get started.

The third step is setting up your lists. For example, the first one created is the list to capture the leads that sign up for your “freebie” on your website or opt-in page. I recommend naming the list according to how the leads are captured. For instance, Optin: Freebie Ebookwould easily tell me that the leads in this list are from my freebie optin.

What do I mean by “freebie”? You need to offer a special report, E-Book, audio or video that is full of value and appeals to your target market in exchange for their name and email address.

After you’ve got your freebie in place you are ready to start marketing your passion to the world! Use Social Media, local networking, friends and family to get the word out about you and your expertise to start attracting your target market.

Here are a few common Email Marketing Termsalong with their definitions for your reference. Enjoy!

What’s “permission”?

Responsible email marketing is based on the idea of permission. Basically, you need an email owner’s permission before you can send them any commercial email. If you don’t, then they can report the email as SPAM or unsolicited commercial (bulk) email. And you do not want to send SPAM! If you are accused of sending SPAM, you may find your email accounts closed down, your website shut off, and your email service suspended. In some parts of the world, you may even be breaking the law.

What’s SPAM?

Spam is the use of electronic messaging systems to send unsolicited bulk messages. While the most widely recognized form of SPAM is e-mail SPAM, the term is applied to similar abuses in other media: instant messaging spam, Web search engine spam, blog spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam, and file sharing network spam. It is named for SPAM, a luncheon meat, by way of a Monty Python sketch in which SPAM is included in almost every dish.


To get permission to add people to your list they need to opt-in. The most popular way to do this is to give them something of value that they can download for free in exchange for their contact information. For instance, add an opt-in box on your website and invite visitors to join your E-zine list.

Double Opt-in

The term double opt-in means all email addresses must be confirmed before they are added to your lists. Your Email Marketing Service sends a request for confirmation to the submitted email and the owner must take action to confirm that they are the owner and they do want to subscribe. It is usually as simple as clicking on a link in the email or replying to it.


The term opt-out refers to a clickable link or “opt-out button” that notifies the sender that the recipient wishes to receive no further e-mails. Your Email Marketing Service will flag their contact information so they no longer receive emails from you.

If you found this article of value, please share with your friends and colleagues. And I’d love to hear your thoughts so please leave me your comments.

Thank you for reading!

Susan Mershon is a Technology Coach, Trainer & Virtual Assistant who’s passion is mentoring startup entrepreneurs in the technology they need to run their business.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.