Essential Toolkit for Your Content Promotion

content promotion tools

As a PR expert, content promotion is one of the biggest tools in your arsenal. It doesn’t matter how long you’ve been in the industry, how much experience you have to how many successful projects you have under your belt, the fact of the matter is that your next bit of content could be your last.

I know, it’s a scary thought, but the threat is very real. One wrong move and you could destroy your client’s reputation, and that will be that. However, with careful planning, an expert’s attention to detail and meticulous accuracy you can stop this from ever being a problem.

Today, we’ll explore the ultimate PR toolkit that will help you master the PR content production and promotion process, helping you to minimise this risk and helping you succeed in every project that you undertake.

Content Promotion: Planning Stages

One of, if not the most, important part of your content promotion process is the planning stage. This means planning, from start to finish, your entire PR content campaign, enabling you to prepare for any obstacles and challenges that may stand in your way. Here is a list of tools that can help you master this stage of the process.

Google Calendar (calendar.google.com/calendar)
This awesome little free tool is a must-have when it comes to planning your PR strategies, and even the rest of the stages! Doing exactly what it says on the tin, you can use this tool to plot out your entire campaign.

Evernote (evernote.com)
Whether you’re looking for an app and tool that can create to-do lists, brainstorm ideas, jot down random thoughts and plan the content for your strategy, Evernote is the app that can do it all. You can download and use the app across all kinds of desktop and mobile devices to use seamlessly.

Google Trends (trends.google.com/trends/)
Searching for the type of content you want to be posting during your PR campaign can be a struggle at the best of times. Using Google Trends, you can search and research any kind of content that’s trending using your preferred keywords, allowing you to find and select blogs, articles and other newsworthy posts.

Content Promotion: Creating Your Content

Once the planning stage of your campaign is complete, it’s time to start creating your content. However, getting your content perfect is essential. Here are several tools that can help you complete this task to the highest quality.

Grammarly (grammarly.com)
Using Grammarly, you can easily proofread and edit your work from your own computer. In fact, the app can be used on most websites and even as a Word plugin, checking over 250 kinds of writing errors.

Academized (academized.com)
Once your content has been completed, you can use this tool to upload your work to have it scanned by a leading software package that will inform you of any plagiarism conflicts with other content.

Plagium (plagium.com)
Similar to the tool above, you can use Plagium to upload your content to have it scanned for any forms of plagiarism. This is an essential process that will help you maintain your SEO ranking and will ensure you won’t get penalized.

Paper Fellows (paperfellows.com)
When you’ve got your topics and headlines ready, allowing you to have enough time to focus on other parts of your PR campaign, you can use this tool to have high-quality content created on your behalf.

Cite It In (citeitin.com)
This is an extremely important tool to use when creating your content. When adding citations, quotes and references to your content, you can do so professionally using this tool. Remember, reference in your content is such an important part of PR content creation.

Big Assignments (bigassignments.com)
When uploading your content, it’s crucial that your content is free from errors, mistakes and actually makes sense when you read it. Using this tool, you can have a professional writer edit and proofread your work on your behalf.

Content Promotion: Pitching & Distributing Your Content

This stage of the process is all about uploading your content in the right place and getting it into the screens of the people it matters to the most. Statistically, around 70% of content that’s created goes unused. To stop this happening to you, you’ll need to research your audience so you can also maximise your budget and online presence. Here are some tools that can help.

Response Source (responsesource.com)
One of your main audiences as a PR campaigner are reporters and journalists and you’ll need a way to get your content to them. Using this tool, you’ll be able to distribute all your content to an expansive range of these individuals in seconds.

Help A Reporter Out (helpareporter.com)
More commonly known as HARO, this is one of the best places to locate and connect with mainstream journalists who are looking for pieces of content like yours.

LinkedIn (linkedin.com)
Easily the largest professional network to grace the Internet, LinkedIn has over 100 million users, some of which are bound to be interested in your PR content.

Content Promotion: Analysis and Enhancing Your Strategy

After your campaign has launched and been completed, it’s vital that you follow up with the media outlets for your analytics data, allowing you to monitor the success of your project and any fall-shorts that you had, enabling you to be a more successful company.

Mention (mention.com/en)
This real-time tracker allows you to check exactly what companies, businesses, brands and individuals are being ‘mentioned’ across the internet, including all social media platforms. You can also comment and engage with mentions that are found during your search.

Google Alerts (google.com/alerts)
Setting up email alerts with this tool allows you to see exactly when a website, business or news feed feature your piece of content or something related to your industry/PR campaign, allowing you to see exactly what websites are interested in your stories and industry.

Shared Count (sharedcount.com)
Doing exactly what it says on the tin, Shared Count is an incredibly helpful tool that allows you to effortlessly track how many times your URL has been shared across all of the social media platforms.

You’ll also receive a tonne of up to date information on your URLs engagement rates, giving you all the information you’ll need to improve and streamline your campaigns.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

116 COMMENTS

  1. Very interesting information!Perfect just what I was searching for! “One man’s folly is another man’s wife.” by Helen Rowland.

  2. Great work! This is the type of info that should be shared around the internet. Shame on the search engines for not positioning this post higher! Come on over and visit my web site . Thanks =)

  3. There are certainly a number of details like that to take into consideration. That is a great point to deliver up. I supply the thoughts above as normal inspiration however clearly there are questions like the one you bring up the place a very powerful factor will likely be working in sincere good faith. I don?t know if finest practices have emerged around issues like that, however I’m positive that your job is clearly identified as a fair game. Both girls and boys feel the impact of just a second’s pleasure, for the rest of their lives.

  4. certainly like your website but you need to check the spelling on quite a few of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I’ll definitely come back again.

  5. Just want to say your article is as astonishing. The clarity in your post is simply great and i could assume you are an expert on this subject. Well with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.

  6. Hello there, just was aware of your blog via Google, and found that it’s truly informative. I’m going to be careful for brussels. I’ll be grateful for those who continue this in future. Many other folks will probably be benefited out of your writing. Cheers!

  7. Hi there! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

  8. Youre so cool! I dont suppose Ive learn something like this before. So good to find any person with some unique ideas on this subject. realy thanks for starting this up. this website is something that is needed on the net, someone with a little originality. helpful job for bringing something new to the internet!

  9. Excellent web site. A lot of helpful info here. I’m sending it to several pals ans also sharing in delicious. And certainly, thanks on your sweat!

  10. It is in reality a nice and helpful piece of information. I am glad that you shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.

  11. Hi, Neat post. There is an issue along with your web site in internet explorer, may check thisK IE nonetheless is the market leader and a good portion of other folks will leave out your fantastic writing because of this problem.

  12. Excellent post. I was checking continuously this blog and I’m impressed! Very useful info specially the last part :) I care for such information a lot. I was looking for this certain info for a long time. Thank you and good luck.

  13. Nice post. I was checking continuously this blog and I’m impressed! Very helpful info specifically the last section :) I care for such information much. I used to be seeking this particular information for a very lengthy time. Thanks and best of luck.

  14. I’m really enjoying the theme/design of your web site. Do you ever run into any internet browser compatibility problems? A number of my blog visitors have complained about my website not working correctly in Explorer but looks great in Safari. Do you have any suggestions to help fix this issue?

  15. Great beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog website? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

  16. The very heart of your writing whilst sounding reasonable at first, did not work perfectly with me personally after some time. Someplace throughout the paragraphs you managed to make me a believer unfortunately just for a while. I nevertheless have got a problem with your leaps in logic and one might do nicely to fill in those gaps. If you actually can accomplish that, I would undoubtedly be impressed.

  17. I’ve been exploring for a little bit for any high quality articles or weblog posts in this kind of house . Exploring in Yahoo I ultimately stumbled upon this site. Studying this information So i’m happy to show that I have an incredibly excellent uncanny feeling I discovered just what I needed. I most for sure will make certain to don’t disregard this website and provides it a look on a relentless basis.

  18. The very crux of your writing while appearing agreeable in the beginning, did not really sit properly with me after some time. Somewhere throughout the paragraphs you actually managed to make me a believer but only for a short while. I however have got a problem with your jumps in logic and one might do nicely to fill in all those gaps. When you can accomplish that, I would undoubtedly be impressed.

  19. Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!

  20. The other day, while I was at work, my cousin stole my iphone and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is completely off topic but I had to share it with someone!

  21. I¦ve been exploring for a little for any high-quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this web site. Studying this info So i¦m satisfied to show that I’ve a very just right uncanny feeling I came upon just what I needed. I most surely will make certain to don¦t omit this site and give it a look on a continuing basis.

  22. An interesting dialogue is worth comment. I believe that you should write more on this subject, it might not be a taboo topic but usually persons are not enough to talk on such topics. To the next. Cheers

  23. I have been absent for some time, but now I remember why I used to love this site. Thanks, I?¦ll try and check back more frequently. How frequently you update your web site?

  24. It¦s really a great and useful piece of information. I am glad that you just shared this helpful information with us. Please stay us up to date like this. Thank you for sharing.

  25. Thank you for another magnificent article. Where else could anybody get that type of information in such an ideal approach of writing? I’ve a presentation subsequent week, and I am at the look for such information.

  26. obviously like your web-site however you need to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I in finding it very troublesome to tell the truth however I?¦ll definitely come again again.

  27. A person necessarily assist to make critically articles I would state. That is the very first time I frequented your website page and to this point? I amazed with the analysis you made to make this actual submit extraordinary. Magnificent activity!

  28. I would like to thnkx for the efforts you’ve put in writing this blog. I’m hoping the same high-grade blog post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own blog now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.

  29. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

  30. I would like to show thanks to you for bailing me out of this particular problem. Because of surfing through the world-wide-web and getting ideas that were not powerful, I assumed my entire life was over. Being alive without the answers to the difficulties you’ve solved by means of your main post is a critical case, and ones which may have in a wrong way affected my career if I hadn’t encountered your site. Your own personal know-how and kindness in maneuvering a lot of things was excellent. I’m not sure what I would have done if I had not come upon such a thing like this. I’m able to at this point look ahead to my future. Thanks for your time very much for the high quality and result oriented guide. I will not be reluctant to refer your blog to anyone who would need care on this subject.

  31. Hello, i feel that i noticed you visited my blog thus i got here to “return the choose”.I’m attempting to to find issues to improve my site!I assume its adequate to make use of some of your ideas!!

  32. I like the helpful info you supply to your articles. I will bookmark your blog and test again right here regularly. I am reasonably certain I will be informed many new stuff right right here! Good luck for the next!

  33. Great post. I used to be checking continuously this weblog and I’m inspired! Extremely helpful information particularly the last section :) I deal with such info much. I was seeking this certain info for a long time. Thanks and best of luck.

  34. My husband and i were now cheerful when Chris could carry out his web research out of the ideas he made out of your blog. It’s not at all simplistic to simply happen to be freely giving instructions which the rest could have been making money from. We really take into account we have got the writer to appreciate for this. Most of the illustrations you have made, the easy website menu, the relationships you can make it easier to create – it is most terrific, and it’s really assisting our son and us recognize that that situation is enjoyable, and that is seriously vital. Many thanks for all!

  35. Hello, i believe that i noticed you visited my website so i got here to “go back the want”.I am attempting to find things to improve my website!I assume its ok to make use of a few of your ideas!!

  36. With everything that appears to be building inside this specific area, a significant percentage of points of view tend to be somewhat exciting. On the other hand, I beg your pardon, because I can not give credence to your entire idea, all be it exciting none the less. It would seem to everyone that your comments are actually not totally validated and in fact you are yourself not fully confident of the assertion. In any event I did enjoy reading through it.

  37. Hmm it looks like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to everything. Do you have any points for inexperienced blog writers? I’d certainly appreciate it.

  38. With havin so much content do you ever run into any issues of plagorism or copyright
    infringement? My website has a lot of unique content I’ve either created myself or outsourced but it
    looks like a lot of it is popping it up all over the internet without my
    permission. Do you know any techniques to help reduce content from being stolen?
    I’d genuinely appreciate it.

  39. We are a group of volunteers and starting a new scheme in our community. Your site provided us with valuable info to work on. You have done an impressive job and our whole community will be thankful to you.

  40. Hi, I do think this is a great site. I stumbledupon it ;) I am going to return once
    again since I saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.

  41. Antalya evden eve nakliyat müşterilerine özel hayata geçirdiğimiz uygulamamız sayesinde Antalya nakliyat firmaları hakkında kısa sürede doğru incelmeyi yapma fırsatı doğmuştur. Bu sayede firmaların yorum ve şikayetleri neticesinde tercih yapma kolaylığı oluşmuştur. Antalya nakliyat için anında birçok firmadan farklı fiyatlar almanın ve çok fazla tercih şansı olmasının da ayrı bir güzelliği vardır. Sizlerde taşınmaya karar verdinizse bünyemizde görev yapmakta olan Antalya evden eve nakliyat firmalarından hemen teklif isteyin ve nakliyat ücretinizi öğernin.

  42. Wonderful blog! I found it while surfing around on YahooNews. Do you have any suggestions on how to get listed in Yahoo News?I’ve been trying for a while but I never seem to get there!Cheers

  43. We’re having coffee at Nylon Coffee Roasters on Everton Park in Singapore.I’m having black coffee, he’s using a cappuccino.He is handsome. Brown hair slicked back, glasses which fit his face,hazel eyes and the most beautiful lips I’ve seen. He is well developed, with incredible arms including a chest that shines during thissweater. We’re standing before of one another referring to howwe live, what we really wish for for future years, what we’re trying to find on another person. He starts tellingme that they have been rejected loads of times.‘Why Andrew? You’re so handsome. I’d never reject you ‘, I only say He smiles at me, biting his lip.‘Oh, I would not know. Everything happens for grounds right.But let me know, you wouldn’t reject me, does one Ana?’ He said.‘No, how could I?’ , I replied“So, you would not mind if I kissed you at the moment?’ he explained as I receive closer to him and kiss him.‘When don’t ask, accomplish it.’ I reply.‘I love how you would think.’ , he said.In the meantime, I start scrubbing my rearfoot in his leg, massaging it slowly. ‘What do you want girls? And, Andrew, don’t spare me the details.’ I ask.‘I adore determined women. Someone who knows what they want. Someone that won’t say yes just because I said yes. Someone who’s not afraid of attempting new stuff,’ he says. ‘I’m never afraid when you try interesting things, especially with regards to making new things in the bed room ‘, I intimate ‘And I really like females who are direct, who cut over the chase, like you just did. Beinghonest, what a huge turn on.

  44. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such great information being shared freely out there.

  45. I am usually to running a blog and i actually recognize your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.

  46. I’m really impressed with your writing skills as well as with the
    layout on your blog. Is this a paid theme or did you modify it yourself?
    Anyway keep up the nice quality writing, it is rare to see a great blog like this one nowadays.

  47. Howdy! I could have sworn I’ve been to this site before but after checking through some of thepost I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarkingand checking back often!

  48. When someone writes an post he/she keeps the thought of a
    user in his/her mind that how a user can know it. So that’s why this article is great.
    Thanks!

  49. Excellent goods from you, man. I’ve understand your stuff previous to and you are
    just too excellent. I really like what you have
    acquired here, really like what you’re saying and the way in which you say it.
    You make it entertaining and you still care for to
    keep it smart. I can’t wait to read far more from
    you. This is really a wonderful website.

  50. Do you have a spam issue on this website;
    I also am a blogger, and I was curious about your situation;
    we have created some nice methods and we are looking to swap strategies with other folks,
    why not shoot me an e-mail if interested.

  51. Hi, Neat post. There’s a problem with your site in internet explorer, could check this?
    IE still is the market chief and a huge component of people will pass
    over your fantastic writing because of this problem.

  52. My brother recommended I would possibly like
    this website. He used to be entirely right. This submit truly made my
    day. You can not imagine simply how much time I had spent for
    this info! Thanks!

  53. Hi there i am kavin, its my first time to commenting anyplace,
    when i read this post i thought i could also create comment due to this sensible piece of writing.

  54. Thanks for sharing excellent information. Your web site is very cool. I am impressed by the info that you have on this website. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles.

  55. magnificent put up, very informative. I ponder why the other specialists of this sector don’t realize this.
    You should proceed your writing. I am confident, you’ve a great readers’ base already!

  56. I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme?
    Outstanding work!

  57. Howdy! I could have sworn I’ve been to this website before but after checking through
    some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking
    and checking back often!

  58. Hey there! This is my first comment here so I just wanted to give a quick
    shout out and tell you I really enjoy reading through your posts.
    Can you suggest any other blogs/websites/forums that cover the same topics?
    Many thanks!

  59. Grammarly website is reminiscent of kindergarten. It could totally be a Jewish grandmother telling me that I’m wrong. A colleague saw me griping in the office one evening at work and told me about INK for ALL, I really appreciate how non-invasive it is

  60. It is the best time to make some plans for the longer term and it’s time to be happy. I’ve learn this publish and if I could I wish to counsel you some interesting things or tips. Maybe you can write next articles regarding this article. I wish to learn more issues about it!

  61. It is really a nice and helpful piece of information. I’m glad that you simply shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

  62. When I initially commented I seem to have clicked the -Notify me when new comments are added- checkbox and from now
    on each time a comment is added I get four emails with
    the same comment. Is there an easy method you are able to remove me from that service?
    Thanks a lot!

  63. I’ve been absent for some time, but now I remember why I used to love this website. Thanks , I will try and check back more frequently. How frequently you update your web site?

  64. Hello There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll definitely comeback.

  65. keep up the good piece of work, I read few blog posts on this internet site and I believe that your site is real interesting and has got sets of excellent info .

  66. Wow! This can be one particular of the most helpful blogs We have ever arrive across on this subject. Basically Excellent. I am also a specialist in this topic so I can understand your hard work.

  67. Definitely believe that which you stated. Your favorite justification appeared to be at the internet the simplest factor to take into account of. I say to you, I definitely get irked at the same time as folks think about concerns that they just do not know about. You controlled to hit the nail upon the top and outlined out the entire thing without having side-effects , folks could take a signal. Will likely be back to get more. Thanks

  68. Hi, Neat post. There is an issue along with your site in internet explorer, could check this… IE still is the marketplace chief and a large component of other folks will omit your excellent writing due to this problem.

  69. After research just a few of the weblog posts in your website now, and I actually like your way of blogging. I bookmarked it to my bookmark web site listing and will likely be checking again soon. Pls take a look at my website online as effectively and let me know what you think.

  70. It’s a pity you don’t have a donate button! I’d certainly donate to this excellent blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this website with my Facebook group. Talk soon!

  71. of course like your web site however you have to test the spelling on quite a few of your posts.
    A number of them are rife with spelling problems and I
    find it very troublesome to inform the reality nevertheless I will certainly come again again.

  72. Attractive element of content. I just stumbled upon your web site and in accession capital to say that I get in fact enjoyed account your weblog posts. Anyway I will be subscribing on your augment or even I fulfillment you get admission to consistently rapidly.

LEAVE A REPLY

Please enter your comment!
Please enter your name here