Facebook adds new features to woo businesses

I’ve been in a love-hate relationship with Facebook for business since I launched our company’s online resource center in July 2012. After paying for advertising to grow our fan base, they added these lovely algorithms that cut viewership of our posts by 90 percent. Since Millennials have said adios to Facebook, it seems changes are coming in an effort to woo advertisers.  Here are two cool things I’ve found recently.

#1 Facebook has added a new way to add visual calls-to-action to your business page posts, and ultimately drive fans to your content.

Facebook Call-to-Action

Here’s how to create a Facebook Business Page Call-to-Action Post. If you haven’t already done so, install the Facebook Power Editor. This is a more complex and functional dashboard that allows marketers to be very strategic with Facebook ads, and now even status updates. To get to Power Editor, use the Google Chrome browser to go to this URL: www.facebook.com/ads/manage/powereditor, or you can get there by clicking Power Editor on the left side of your ads manager. It requires the Chrome Web Browser. Don’t worry, we are not creating an advertisement.

Use this link to navigate to the power editor. Once there, choose the page for your new post. If your page doesn’t appear in the list, add it to the group by selecting the button, Download To Power Editor. In the pop-up, select Pages. In the field marked Page by ID, type your page name. Then click download. The page will be added to your list and a summary of all posts for that page will appear.

Facebook call to action instructions

Find the Create Post near the middle of the page. For the myMarketing Cafe post above, we created a Call-to-Action post for a free video tutorial we offer. Here is the information we entered.

Call to action instructions

In the field titled URL – We entered the website for the video tutorial on YouTube.
In the field titled Post Text – We entered the status update for the post.

Learn how to create a powerful Inbound Marketing Plan.
Take our FREE tutorial featuring 97 free marketing tools.

In the field titled Call-to-Action – Click on the arrow and choose the most relevant call-to-action. We chose “Learn More”.

In the field titled Link Headline – We entered Video Tutorial: How to build a Powerful Marketing Plan. This is the verbiage that appears next to your image.

In the field titled Display Link – We entered our business homepage. This is the link that appears under the link headline.

In the field titled Description – We left this empty, but you can add additional content, like a meta description.

Choose a picture from your website by entering the image URL or upload an image. We uploaded an image. Since this was a presentation originally created in PowerPoint, we chose one of the slides of the presentation, and saved it as a jpeg. We used this for our post image.

We then selected the option, This post will be published on the page.

Click the Create Post button. Your new post will appear at the top of your postings list. The final step is to select the button at the top of the page Upload Changes.

Here’s ideas for using this new feature.

Customized call-to-action posts like this can be used with many marketing tactics: offering downloadable content, special event promotions, offering reservations or tickets, and selling products or services. The button options offer a tremendous amount of flexibility.

#2 Facebook is also changing the business page timeline.

Now from your Facebook business page, you will receive easier access to the admin panel, a sharp new design and a new super power. You will be able to size up your competition.  Facebook will roll out redesigned business pages this week.  Learn more in the company blog post. The changes, which apply to Facebook’s desktop version, make it easier for users to find information and help page admins find the tools they use most.

How is your business relationship with Facebook? Let’s get together in the comments below.

A version of this post first appeared on www.mymarketingcafe.com.



  1. Just wish to say your article is as astonishing. The clarity in your post is just excellent and i could assume you’re an expert on this subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work.

  2. Just desire to say your article is as astounding. The clearness in your post is just excellent and i could assume you’re an expert on this subject. Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the gratifying work.

  3. Excellent post. I was checking constantly this blog and I’m impressed! Very helpful information particularly the last part :) I care for such information a lot. I was seeking this certain information for a long time. Thank you and best of luck.

  4. Hey there, You have done an incredible job. I’ll certainly digg it and personally recommend to my friends. I am confident they will be benefited from this site.

  5. I’ve been exploring for a bit for any high quality articles or weblog posts on this sort of area . Exploring in Yahoo I ultimately stumbled upon this website. Studying this info So i’m happy to express that I have a very good uncanny feeling I came upon exactly what I needed. I such a lot for sure will make sure to do not forget this site and provides it a glance on a continuing basis.

  6. Youre so cool! I dont suppose Ive read something like this before. So nice to seek out anyone with some original ideas on this subject. realy thanks for beginning this up. this website is one thing that’s needed on the web, somebody with just a little originality. useful job for bringing something new to the web!

  7. My partner and I absolutely love your blog and find many of your post’s to be just what I’m looking for. Would you offer guest writers to write content for you personally? I wouldn’t mind writing a post or elaborating on some of the subjects you write regarding here. Again, awesome web site!

  8. I precisely needed to thank you very much all over again. I’m not certain the things I would’ve undertaken in the absence of the entire creative ideas shown by you concerning such problem. It had become a distressing matter in my position, but coming across this well-written way you treated the issue made me to weep over contentment. I’m thankful for this assistance and in addition hope you realize what a great job you have been putting in training the mediocre ones all through a site. Probably you have never got to know all of us.

  9. If you are going away to watch humorous videos on the web then I suggest you to pay a visit this site, it consists of actually thus comic not only videos but also additional information.

  10. Thanks for the thoughts you discuss through your blog. In addition, many young women which become pregnant don’t even seek to get medical health insurance because they fear they probably would not qualify. Although a lot of states right now require that insurers provide coverage no matter the pre-existing conditions. Costs on most of these guaranteed programs are usually bigger, but when considering the high cost of medical care bills it may be your safer way to go to protect your financial potential.

  11. Thanks for your write-up. Another item is that to be a photographer will involve not only trouble in capturing award-winning photographs but hardships in getting the best digicam suited to your requirements and most especially struggles in maintaining the caliber of your camera. This really is very genuine and obvious for those photography enthusiasts that are directly into capturing a nature’s eye-catching scenes – the mountains, the actual forests, the wild or the seas. Visiting these daring places certainly requires a video camera that can surpass the wild’s tough areas.

  12. Thanks for the points you have contributed here. Another thing I would like to convey is that laptop memory requirements generally increase along with other advances in the technologies. For instance, as soon as new generations of processors are made in the market, there is certainly usually a corresponding increase in the type preferences of all laptop memory and also hard drive room. This is because the software operated by these processors will inevitably boost in power to take advantage of the new technology.

  13. I simply couldn’t leave your web site before suggesting that I actually loved the standard info a person supply in your guests? Is gonna be again often in order to investigate cross-check new posts

  14. Can I simply say what a relief to uncover somebody who really understands what they’re talking about over the internet. You certainly understand how to bring a problem to light and make it important. A lot more people should read this and understand this side of your story. It’s surprising you are not more popular since you surely have the gift.

  15. As I website possessor I believe the content material here is rattling excellent , appreciate it for your efforts. You should keep it up forever! Good Luck.

  16. That is the appropriate weblog for anyone who needs to search out out about this topic. You understand so much its virtually exhausting to argue with you (not that I really would want…HaHa). You definitely put a brand new spin on a subject thats been written about for years. Great stuff, just nice!

  17. Hello, it’s understandable post along with this YouTube video; I canít think that one can not understand this effortless paragraph having with video demonstration.

  18. You can certainly see your enthusiasm in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  19. I have learned some significant things through your site post. One other subject I would like to express is that there are lots of games available on the market designed in particular for preschool age kids. They incorporate pattern acknowledgement, colors, pets, and shapes. These often focus on familiarization instead of memorization. This helps to keep little children engaged without experiencing like they are learning. Thanks

  20. One thing is always that one of the most popular incentives for utilizing your credit card is a cash-back or rebate supply. Generally, you’ll have access to 1-5 back with various purchases. Depending on the cards, you may get 1 returning on most expenditures, and 5 back again on expenses made in convenience stores, gas stations, grocery stores plus ‘member merchants’.

  21. Thanks for giving your ideas. The one thing is that college students have an option between government student loan and also a private education loan where it can be easier to go for student loan debt consolidation than with the federal student loan.

  22. I have been exploring for a little bit for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i am happy to convey that I have a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to don’t forget this web site and give it a look regularly.

  23. Thanks for a very interesting blog. What else may I get that kind of info written in such a perfect means? I’ve a undertaking that I am simply now working on, and I have been at the look out for such information.

  24. An impressive share! I have just forwarded this onto a friend who had been doing a little homework on this. And he in fact bought me dinner due to the fact that I found it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending some time to talk about this matter here on your web site.

  25. Hey. Neat article. There’s a problem with the web site in firefox, and you may want to test this… The browser is the marketplace leader and a good portion of other people will miss your fantastic writing because of this problem.

  26. I’ll immediately grab your rss as I can not find your email subscription link or e-newsletter service. Do you’ve any? Kindly allow me realize in order that I may subscribe. Thanks.

  27. I have been absent for a while, but now I remember why I used to love this site. Thank you, I will try and check back more frequently. How frequently you update your web site?

  28. Oh my goodness! an amazing article dude. Thanks Nonetheless I am experiencing concern with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting similar rss drawback? Anyone who knows kindly respond. Thnkx

  29. Excellent blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol

  30. Right here is the perfect web site for anyone who wishes to find out about this topic. You realize a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You certainly put a brand new spin on a topic which has been discussed for decades. Great stuff, just excellent!

  31. Hello to all, I am also in fact keen of learning Personal home pages programming, except I am new one, I forever used to read posts related to Personal home page programming.

  32. I am extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it is rare to see a great blog like this one nowadays..


Please enter your comment!
Please enter your name here