Fashion for a cause – starting up a fashion-forward fair trade online retailer

stephanieAs it turns out, there’s more to “fair trade” than just chocolate and coffee. Stephanie King wanted the world to know this, so she started Fair Trade Designs to help spread the word about all fair trade opportunities – including high end fashion products. She knew that she could make a difference and that she could provide consumers with the opportunity to do the same.

“Two years ago, I was not working. I was taking a 30-week course on social justice issues, such as poverty, immigration, and unfair trade. The reason I decided to take the course was because I really felt like I wanted to do something more. I had my own management consulting business for 15 years, and I reached the point where I decided I wanted to do something worthwhile that helped people, not big corporations.”

The first step to creating the business was researching the different options for selling online.

“I really knew nothing about online retail, so I took quite a few courses on building websites, ecommerce, and social media.”

All of the courses took a total of three to five months, and then she was ready to get her work online and ready to sell.  While Stephanie was taking courses about business, at the same time she continued researching products to carry and different fair trade wholesale suppliers. She made herself become the expert in this field. She knew that she believed in the cause, and she knew that if she was going to do this, she was going to have to be all in.

“At the outset, I decided I only wanted to deal with Fair Trade Federation members or suppliers who, if they weren’t FTF members, I was able to verify that they were toeing the line on fair trade principles, such as fair pay, good working conditions, protecting children’s rights and the environment.”

Stephanie knew that starting a company online was not going to be easy. It turns out that running an online retail store takes a lot more time than one would think!

“My next step was putting a business plan together – putting down my business goals, thoughts as to what I wanted on the website, and how I wanted it to look. What was the message to get across? What about website designers? It was about a six-week project getting the design process up and running.”

At the end of the day, Stephanie’s goal is clear. She wants to spread the word about this important cause through selling only fair trade, high quality jewelry, clothing, and other fashionable accessories. Through the power of great content, quality products, and the story of the artisan behind each and every item that she sells, Stephanie’s business is growing and expanding every day.

“I have a great video on my web site about one of the women who makes the recycled paper necklaces I sell. Her story is typical of the artisans I work with in that she’s been able to provide for herself and her children in a way she never thought possible through her work. I want women to realize that they can be socially conscious shoppers without sacrificing style. I’m selling beautiful products that are made more beautiful because the people who make them are paid well and treated fairly.”

For more information, please check out the Fair Trade Designs website, and make sure to take a look at the blog for the latest in fair trade fashion news.

To receive 15% off of your next order, make sure to use code EVE15 at checkout.



  1. Nuestros técnicos le asesorarán sin compromiso y le orientarán sobre las acciones a tomar, concertando una visita si su problema necesita un técnico oficial para su solución. En nuestros almacenes del Servicio Técnico Oficial de General Electric en Madrid, disponemos para nuestra cartera de clientes de un amplio stock con los recambios y repuestos originales de General Electric para mantener como el primer día las prestaciones y funciones de su frigorífico GE. No lo dude, cuente con un equipo que trabaja duro para ofrecerle la mejor atención personalizada y los repuestos de alta calidad y prestaciones que solo recambios originales de General Electric puede oferecrle.

  2. 605187 67510Normally I do not read write-up on blogs, nevertheless I wish to say that this write-up quite forced me to take a look at and do so! Your writing taste has been amazed me. Thanks, quite excellent post. 56184

  3. 809778 273560Most appropriate the human race messages work to show your and present exclusive chance with unique couple. Beginer appear system in advance of raucous individuals will most likely always be aware most with the golden value off presentation, which can be a persons truck. finest man jokes 940097

  4. 168589 56311Found your weblog and decided to have a study on it, not what I typically do, but this blog is wonderful. Awesome to see a web site thats not spammed, and truly makes some sense. Anyway, fantastic write up. 509091

  5. 279306 656518hey there i stumbled upon your site searching around the web. I wanted to tell you I enjoy the appear of things about here. Maintain it up will bookmark for confident. 58480

  6. Hi there! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in trading links or maybe guest writing a blog article
    or vice-versa? My website goes over a lot of the same topics as
    yours and I feel we could greatly benefit from each other.

    If you are interested feel free to send me an e-mail.

    I look forward to hearing from you! Excellent
    blog by the way!

  7. 673543 354940A domain name is an identification label which defines a realm of administrative autonomy, authority, or control within the Internet. Domain names are also critica for domain hostingwebsite hosting 854403

  8. Neat blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple tweeks would really make my blog stand out.
    Please let me know where you got your theme. Many thanks

  9. magnificent submit, very informative. I’m wondering why the opposite specialists of this sector don’t understand this.

    You should continue your writing. I’m confident, you have a great readers’ base already!

  10. Somebody necessarily lend a hand to make critically posts I’d state.
    That is the first time I frequented your website page and up to now?
    I amazed with the research you made to create this particular post extraordinary.
    Great process!

  11. Do you have a spam issue on this blog; I also am a blogger, and I was wanting
    to know your situation; we have created some nice procedures and we are looking
    to exchange techniques with other folks, please shoot me an e-mail if interested.

  12. Its like you learn my mind! You appear to grasp a lot about this, such as you wrote the e-book in it or something. I think that you just could do with some percent to pressure the message home a little bit, however instead of that, that is wonderful blog. A fantastic read. I’ll definitely be back.

  13. 703939 413522Today, while I was at work, my cousin stole my iphone and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone! 17527

  14. 801515 419542Aw, this was a actually nice post. In idea I would like to put in writing like this furthermore – taking time and actual effort to make a extremely very good article but what can I say I procrastinate alot and by no means seem to get something done. 960205

  15. Hiya! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog post or vice-versa? My site covers a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you happen to be interested feel free to shoot me an email. I look forward to hearing from you! Excellent blog by the way!


Please enter your comment!
Please enter your name here