Fight the Fear-Mongering

Time to Shhh the Fear Mongering

Fear-mongering: the action of deliberately arousing public fear or alarm about a particular issue.

If you’ve ever taken any course on online marketing, you will inevitably be told that you have to discover your ideal customer’s fears and then strategically sprinkle these fears throughout your copy.  It is true that pulling on these psychological levers will get people to act – and to act quickly. The quickly part is by deliberately using scarcity which is also a fear of missing out. However, do you really want to frighten people into action? Do you really want to manipulate them by feeding on their deepest fears and insecurities and then pitching your services or product as the solution that will save them?

I’ve been giving this a lot of thought lately. I’ve gone through numerous online marketing courses and have read thousands of sales copy to have gotten to the point where I’m sick of it. Look, I already have enough fear in my life that is promoted by my own cleaver and mischievous ego – I don’t need outside factors pumping more of this at me.

In order to preserve a sense of peace and calm in my life, I have deliberately cut out local news, limited my exposure to national and international news, and have turned off my cable. I’ve rid myself of toxic, negative friends and have worked exceedingly hard to manage my own internal fears.

However, every time I open up my inbox, I’m pummeled by people telling me that business will remain difficult unless I learn their method, that I’m doing everything wrong and it’s costing me tons of money, that I’m missing out on opportunities that will never be available again, and that without their help, I’m doomed to live a financially, emotionally, and spiritually bankrupt life. What?

You probably have heard that people will act quicker when you’re solving an acute problem for them. This is true. Research has shown that people will pay to have a problem solved more so than prevention. However do you need to scare them into unearthing a problem they didn’t even know they had? Are you using fear tactics in your copy to attract customers and clients – the same tactics used to keep your toddler from running out into traffic or to keep your teenager from using heroine.

Perceived or real, fear is the most powerful form of manipulation. By promoting this, you have to ask yourself, what are you really selling?

In his book, Start With Why, Simon Sinek explores what makes the most innovative companies and inspirational people different from everyone else. One aspect that Sinek reveals is that innovative and inspirational companies create loyal, raving fans rather than just one-off transactional exchanges. He shares, “Manipulations are a perfectly valid strategy for driving a transaction, or for any behavior that is only required once or on rare occasions.” Manipulation, especially the most insidious which is fear, does not lead to loyal fans. Even if they buy from you it may be a purely transactional experience. Unless you chose to scare them again into buying your next product or service.

I don’t know about you but I rather have loyal fans – even if I only reach a select amount of people – rather than thousands or tens of thousands of manipulated transactions received through fear-mongering.

I am personally going to review all my sales copy and remove any fear-mongering that I may have inadvertently used due to my marketing training. In making a commitment to myself to manage fear in my own life, I’m also going to make a commitment to refrain from promoting it through my business and respect the intelligence and mental health of my audience.

So what do you think? Are you looking for a loyal tribe or looking to just make a buck? Will you join me in promoting your business without the use of fear and manipulation?  Of course it’s up to you but know what you’re doing before you reach out to the hearts and minds of people and yell “Boo!”

Jenn Aubert is a champion for women entrepreneurs and a writer located in the San Francisco Bay Area.  She is currently writing her first book, Women Entrepreneur Revolution on the success traits of women entrepreneurs and redefining the concept of role models due out Spring 2014.

Find me: www.rolemodelswanted.com or www.jennaubert.com

Follow me: @jennaubert

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

318 COMMENTS

  1. I am planning to start our blog soon, but I am just a bit lost on every thing. Would you suggest beginning with a free system like WordPress or proceed for a paid choice? There are so several choices available that I am completely confused. Any recommendations? Thanks a lot.

  2. It is simply incredibly generous along to provide openly just what exactly many people would’ve advertised for an ebook in order to end up making many cash for his or her end, mostly given that you might have tried out it in the function you wanted.

  3. What’s up to every , because I am actually keen of reading this blog’s post to be updated on a regular basis. It consists of pleasant information.Hello to every , because I am in fact eager of reading this blog’s post to be updated regularly. It carries pleasant material.

  4. Do an individual mind if I offer a couple of your current posts as long because I provide credit plus sources back to your own blog? My blog will be in the same specific niche market as yours, and our users would benefit by some of the data you provide here. Make sure you let me know in the event that this ok with a person. Thank you.

  5. Present without the answers to be able to the difficulties you’ve categorized out through this manual is a critical circumstance, as well as typically the kind which could have got badly affected my complete career if I experienced not discovered your web site.

  6. Hi. I know this will be somewhat off-topic, but I actually was wondering should you recognized where I could obtain a captcha plugin for the comment form? I’m while using same blog platform such as yours, and I’m getting difficulty finding one? Many thanks.

  7. I am commenting in order to help you to understand what a terrific encounter my daughter enjoyed looking at through your on collection page. She noticed a multitude of pieces, with the addition of what it is definitely like to have a good awesome helping style to be able to have the rest with out hassle grasp some intense matters.

  8. Hey, would certainly you mind if I actually share your blog along with my twitter group? There are several folks that I consider would enjoy your articles. Please let me realize. Thanks.

  9. I’m experiencing several small security difficulties using my latest blog, in addition to I’d like to locate something safer. Do a person have any suggestions?

  10. My spouse and I stumbled more than here different website plus thought I might mainly because well check things away. I like the points i see so right now I’m following you. Appear forward to checking away your on line webpage repeatedly.

  11. Please let me realize if you’re trying to find the author for your internet site. You could have some great discussions, and I think I might be a good resource. Should you ever want to acquire some of the insert off, I’d like to be able to write some material with regard to your blog in change for any link back in order to mine. Please shoot us an email if serious. Thanks.

  12. It can be therefore sweet and also packed with a lot of enjoyable for me personally in addition to my office colleagues to be able to search your website a minimum amount of thrice in a new week to see typically the new guidance you have.

  13. It’s a shame an individual don’t have a give money button! I’d certainly give for this brilliant blog! We suppose at the moment I’ll pay for book-marking and incorporating your RSS feed to be able to a Google account. My partner and i count on fresh updates plus will speak about this website with my Facebook class. Chat soon!

  14. When I initially said, I clicked the “Notify me when new responses are added” checkbox in addition to now every time the comment is added We get several emails with all the same comment. Is generally there in whatever way an individual can remove people since a result service? Kudos.

  15. I had created love to be the part of group in which I can get tips from all other experienced people of which share a similar interest. When you have any tips, please let me realize. Thank you.

  16. Some us know most associated with the compelling method you present powerful methods on your blog and consequently strongly encourage contribution by other ones on this kind of subject while our individual child is actually discovering some sort of great deal. Have enjoyment with the rest of the portion associated with the year.

  17. Our developer is trying in order to convince me to maneuver to. net from PHP. I have always disliked the idea because involving the expenses. But he is trying no less. We have been using Movable-type about several websites for regarding each year and am stressed about switching to an additional platform. I use heard excellent things about blogengine. web. Is there a method I can transfer almost all my WordPress posts with it? Any help would become appreciated.

  18. Thanks for the thoughts you write about through this blog. In addition, quite a few young women that become pregnant tend not to even try and get health care insurance because they worry they would not qualify. Although many states currently require that insurers present coverage despite the pre-existing conditions. Costs on these types of guaranteed programs are usually bigger, but when with the high cost of medical care it may be some sort of a safer route to take to protect your current financial potential.

  19. Thanks for helping me to obtain new suggestions about desktops. I also have belief that certain of the best ways to maintain your laptop in excellent condition is to use a hard plastic-type material case, as well as shell, that will fit over the top of the computer. These types of protective gear usually are model precise since they are made to fit perfectly across the natural covering. You can buy these directly from the seller, or from third party places if they are intended for your notebook computer, however not all laptop may have a shell on the market. Just as before, thanks for your suggestions.

  20. I cherished up to you’ll receive carried out proper here. The caricature is tasteful, your authored subject matter stylish. however, you command get got an shakiness over that you want be handing over the following. ill for sure come more previously once more since precisely the same just about a lot regularly inside case you defend this increase.

  21. Very great post. I just stumbled upon your weblog and wanted to say that I have really loved browsing your blog posts. In any case I will be subscribing in your rss feed and I am hoping you write once more very soon!

  22. I am really loving the theme/design of your weblog. Do you ever run into any browser compatibility issues? A few of my blog audience have complained about my website not working correctly in Explorer but looks great in Safari. Do you have any advice to help fix this issue?

  23. I’m curious to find out what blog system you’re utilizing? I’m having some minor security issues with my latest site and I would like to find something more safeguarded. Do you have any recommendations?

  24. With havin so much content do you ever run into any problems of plagorism or copyright infringement? My blog has a lot of completely unique content I’ve either created myself or outsourced but it looks like a lot of it is popping it up all over the web without my agreement. Do you know any ways to help protect against content from being stolen? I’d definitely appreciate it.

  25. Simply want to say your article is as astounding. The clarity in your post is simply great and i could assume you’re an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please continue the gratifying work.

  26. This design is steller! You most certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  27. I was wondering if you ever thought of changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  28. Hey very nice site!! Man .. Beautiful .. Amazing .. I will bookmark your site and take the feeds also…I am happy to find a lot of useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .

  29. naturally like your web site but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I’ll definitely come back again.

  30. There are certainly plenty of details like that to take into consideration. That could be a great point to deliver up. I offer the ideas above as normal inspiration however clearly there are questions just like the one you deliver up the place crucial factor will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly recognized as a fair game. Each boys and girls feel the impact of only a moment’s pleasure, for the remainder of their lives.

  31. I am really glad I have found this info. Nowadays bloggers publish only about gossips and internet and this is actually irritating. A good website with interesting content, that’s what I need. Thank you for keeping this site, I will be visiting it. Do you do newsletters? Cant find it.

  32. There are some fascinating time limits in this article however I don’t know if I see all of them heart to heart. There’s some validity however I’ll take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as properly

  33. Good website! I truly love how it is easy on my eyes and the data are well written. I am wondering how I could be notified when a new post has been made. I have subscribed to your RSS feed which must do the trick! Have a nice day!

  34. Thank you for sharing these wonderful posts. In addition, the best travel plus medical insurance approach can often reduce those worries that come with vacationing abroad. A new medical emergency can rapidly become expensive and that’s certain to quickly slam a financial problem on the family finances. Setting up in place the perfect travel insurance deal prior to leaving is definitely worth the time and effort. Thanks a lot

  35. Hi there i am kavin, its my first occasion to commenting anywhere, when i read this article i thought i could also create comment due to this brilliant paragraph.

  36. I’ll immediately grasp your rss feed as I can’t in finding your e-mail subscription hyperlink or newsletter service. Do you have any? Please permit me know in order that I may subscribe. Thanks.

  37. It is appropriate time to make some plans for the longer term and it’s time to be happy. I’ve read this post and if I could I wish to suggest you some fascinating issues or suggestions. Maybe you could write next articles relating to this article. I desire to learn more issues about it!

  38. What’s up i am kavin, its my first occasion to commenting anywhere, when i read this piece of writing i thought i could also create comment due to this brilliant piece of writing.

  39. Aw, this was a really nice post. In thought I wish to put in writing like this moreover – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and certainly not seem to get one thing done.

  40. Can I simply just say what a comfort to discover somebody who really understands what they’re talking about over the internet. You certainly understand how to bring an issue to light and make it important. More people really need to look at this and understand this side of the story. I can’t believe you are not more popular since you certainly possess the gift.

  41. It’s a pity you don’t have a donate button! I’d certainly donate to this brilliant blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will share this blog with my Facebook group. Talk soon!

  42. I’ve been surfing online greater than 3 hours as of late, yet I never discovered any fascinating article like yours. It is pretty worth enough for me. In my opinion, if all webmasters and bloggers made just right content material as you probably did, the internet might be a lot more helpful than ever before.

  43. magnificent put up, very informative. I ponder why the other experts of this sector don’t understand this. You must proceed your writing. I’m sure, you have a great readers’ base already!

  44. Hello, you used to write magnificent, but the last several posts have been kinda boring… I miss your great writings. Past few posts are just a bit out of track! come on!

  45. Hello this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  46. Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!

  47. I simply had to thank you so much again. I do not know what I could possibly have carried out without the concepts shared by you on that situation. It actually was a hard condition in my opinion, nevertheless looking at a expert form you solved the issue took me to weep with gladness. I am happy for the help and as well , hope that you are aware of a powerful job you were putting in training the mediocre ones all through your web site. I am sure you’ve never got to know all of us.

  48. Hi there! This is kind of off topic but I need some help from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to start. Do you have any points or suggestions? Appreciate it

  49. My spouse and I absolutely love your blog and find nearly all of your post’s to be just what I’m looking for. Do you offer guest writers to write content for yourself? I wouldn’t mind producing a post or elaborating on a lot of the subjects you write regarding here. Again, awesome weblog!

  50. I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Superb work!

  51. I am so happy to read this. This is the type of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this best doc.

  52. Throughout this awesome pattern of things you actually get a B- just for effort. Where you confused us ended up being on your specifics. As it is said, details make or break the argument.. And that could not be more true here. Having said that, let me reveal to you exactly what did give good results. The writing is definitely extremely powerful and this is possibly the reason why I am making an effort in order to opine. I do not really make it a regular habit of doing that. 2nd, despite the fact that I can see the leaps in reason you make, I am not really confident of just how you appear to unite the points which in turn help to make your conclusion. For the moment I shall subscribe to your issue but hope in the foreseeable future you actually connect the facts much better.

  53. Hi there, I found your site via Google while looking for a related topic, your web site came up, it looks good. I’ve bookmarked it in my google bookmarks.

  54. There are some interesting deadlines on this article but I don’t know if I see all of them heart to heart. There’s some validity but I will take hold opinion until I look into it further. Good article , thanks and we want extra! Added to FeedBurner as nicely

  55. Heya this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

  56. We’re a group of volunteers and opening a brand new scheme in our community. Your web site offered us with valuable info to work on. You’ve performed a formidable job and our entire group might be grateful to you.

LEAVE A REPLY

Please enter your comment!
Please enter your name here