“Where do I begin?”
“If you want to know more about..”
“Here’s something we can tell you…”
“You should know…”
Beginning a blog can be a daunting task–even more so, when one attempts to integrate that process into the rest of a social media strategy.
We are very fortunate to work with a large number of clients looking to boost both their web and social media presence. Without question, blogging is a key factor leading to success of that strategy. But let’s be real—social media/blogging/fb/twitter has been a layer placed upon already stretched job descriptions. It would truly be unscrupulous of us to suggest, “No worries—you can just post/tweet/hashtag from your car”, “Blog writing is easy”, or “It really takes no time at all!”
The key, in our minds, anyway, is to organically reconstruct what you are currently doing, brick and mortar, face-to-face, person-to-person–that which is authentic and genuine and extend it to your social media vision. You are the only one who knows your mission, your values, and what makes you authentic to your current client base.
So if time is a major constraint (much less multiple other responsibilities, i.e. the job you were actually hired to do..) you may ask, “How can I accomplish this task?” This may be where a content writer comes in, to take the weight off of already exploding schedules. The really, really good content writers sit with you, interview you, and truly grasp that understanding of your business in a way which can eloquently and undeniably be expressed in YOUR VOICE. This is truly a unique talent that very few people possess, and what we believe allows only very few people to adequately claim this title.
Isn’t it ironic, that in finding YOUR VOICE, it may actually take someone else’s words (or time, talent and ability to zero in on your vision) to state more efficiently what may have taken hours at the keyboard? If you love to write, you are in a winning situation, and the world is at the “push of publish”. If not, there is no honor lost in finding those people who can express the creativity and vision within you to effectively communicate your message. Authenticity wins, no matter which way it is conveyed.
Sandra is the owner and founder of www.sariswebdesign.com, a web design and consulting company catering to small businesses and non-profit organizations.