Making a Great First Impression
You’ve got 6 seconds to grab my attention, I’m too busy to look too hard, you’ve got to get me at “hello” or don’t bother at all.
Then if you get my attention, you’ve got 1 paragraph to hook me, if you don’t, “Meh”.
Now, if you’ve been clever enough to have gotten my attention, you’ve got 3 paragraphs to tell me your story, if it’s any longer I’m not going to read it, in fact, any longer than 4 paragraphs in total and it might as well be a novel, and seriously, who has time to read those things anymore?
The moral of this story is this;
- Your copy needs to look attractive to your target reader; therefore you need to know your audience.
- The content in the initial paragraph needs to look interesting to your audience, therefore you need to write concisely but tapping directly into your target audience’s interests.
- And thirdly it needs to look simple. Anything too long or complicated is going to be skipped, deleted or simply ignored.
Remember in order to make a great first impression;
- Less is more
- First impressions do count
- Use the KISS theory and keep it simple
- And most importantly KNOW YOUR AUDIENCE!
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