The First Step in Marketing Your Online Business

unnamedThe First Step in Marketing Your Online Business

Running a business is never an easy task. Among many important things, you need to market your business properly so you reach your target audience. If you have a limited budget and a small business, you should look for low-cost alternatives. Online marketing is a great way to promote your business without over spending. Many small businesses can’t be found online because they feel they can’t afford to build their own website or don’t want to take on what they consider to be a major project. However, there are solutions available.

So what do most small business owners do?

Many small businesses use 3rd party platforms to promote their products. Platforms like, eBay, or even Facebook are capitalizing on this trend.

If you decide to use an established online platform to promote your business, you might think this is enough and that it can replace having your own website. However, there are many drawbacks to this route. First, it will be difficult for you to get yourself or your brand recognized properly. Second, many of third party platforms will retain a portion of your revenues. You’ll need to make sure you are left enough to be profitable. Third, you will potentially limit your audience to only those people interested in participating in shopping on that platform. In the long run it might be better to create your own website.

Setting up your own website

The first step to online marketing is setting up your own website. This might seem like a daunting task, but creating a website is not  difficult anymore. Various website builders like   IM Creator make it easy to create a website for free. These website builders are mostly free of cost and are absolutely easy to use. You don’t need to be super tech savvy either, most website builders don’t require you to write  a single line of code. You will be able to create your own website in no time. These website builders will offer you all the necessary tools for creating a website and will save you time and money.

The hard work is not so hard

Using a website builder will  make things a lot easier, you don’t have to worry about the pricing since they are either free or very cost effective. Also, website builders like IM Creator will offer you a wide range of beautiful templates to select from. This will save you the hassle of programming and coding. All you need to do to start is select a template.  This is exactly why website builders are beneficial to just about anyone who is looking to create a website but does not have a lot of technical knowledge or time. The templates offered are also quick and easy to customize. All established HTML5 website builders will allow you to get the perfect website you were hoping for faster than ever.

So What’s Next?

Got your website up and running? Great! Now you have a website and brand to promote. Share your content on social networks, submit guest posts to relevant blogs, engage with users on forums, and don’t forget to link to your new website!

This post was provided with support from  IM Creator.


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Meridith Dennes is a co-founder and the CEO of Project Eve LLC, a leading women's lifestyle media company online including some of the web's best loved communities including the eponymous Project Eve, Getting Balance, Project Eve Moms, Project Eve Money and Scary Puppy Silly Kitty. With a digital readership in excess of 20+ million monthly uniques, and over 1 million social media followers, Project Eve provides the news and resources to inspire and empower women. Meridith also works as a digital consultant and social media strategist and has worked with several Fortune 500 companies to help increase brand awareness and improve social media engagement. Meridith holds a BA from Northwestern University and an MBA from NYU's Stern School of Business. Prior to founding Project Eve, she spent 15 years working in investment banking. Meridith currently lives in Vermont with her husband and 2 daughters and spends her free time teaching skiing, practicing yoga, hiking and snowshoeing.