I don’t know about you, but going to the grocery store is an ordeal in my household. Between spending hours making my shopping list, checking off each individual thing my family needs, and meal planning for the weeks to follow, I spend a great part of my weekend just making sure I have the food I need and then running out to get special ingredients I’ve forgotten. For me, this is routine. It’s something I do weekly (at times, daily). But, as I was shopping my local Safeway store in Corte Madera, I started thinking about how the norm for me wasn’t for many other families around the country.

For some families all across the United States, being able to make a grocery list and buy2016-09-13-16-02-02 the things they need and extras that they want is a luxury. A bag of grapes here or there is considered a treat. Affording organics isn’t even an option. And, even the idea of meal planning seems foreign to them. They struggle to get by with just what they can and providing three complete meals a day for the whole family is difficult. The children in these families are often left hungry or wondering when their next meal will be. During my weekly shopping trip, I realized just how much I took for granted when going to the grocery store. This really hit home as I looked at the signs for Safeway’s “Hunger Is” campaign.

Raise Awareness and Combat Childhood Hunger through Hunger Is

Did you know that 1 in 5 children in America live without consistent access to adequate food? That means, for every kid in your child’s kindergarten class, at least 5 or 6 of them might be going hungry at home or are uncertain of when their next full meal will be. And, 3 out of every 5 public school teachers (K-8) notice students routinely coming to school hungry. That’s a number and statistic that I never expected to hear. It’s hard to imagine my child’s barely touched oatmeal on the counter each morning as he rushes out the door, when another child somewhere, maybe even in my child’s school, isn’t getting breakfast at all.


Because nearly 10 million children don’t receive free or reduced school breakfast, many aren’t eating in the morning at all. Hunger Is has launched to help give those children facing hunger a fresh, delicious, and healthy start to their day. Having an adequate and filling breakfast can help children focus on more than just hunger. I’m glad to say my local Safeway store is on board to help. But, how can you help as well?

The next time you’re browsing the aisles of your local Safeway supermarket, look for the Hunger Is tags on participating items.  By merely buying the participating items you already have on your list, you’re giving back and helping 1 in 5 children across our country have access to fresh food. For every participating item you purchase during the month of September 2016, $0.10 will be donated up to $1 million. And, every donation will 2016-09-13-16-03-26be given back to the local children through your Safeway’s 501 (c) 3 Foundation. These products are ones you more than likely already have on your list. Quaker Oatmeal, Pepperidge Farm Goldfish and Cookies, and hand soap from Dial were just a few of the participating items I shopped for that allowed me to participate.

However, if you don’t find any participating items you need, don’t worry. There is another way to help as well. At the register, let the sales associate know you would like to donate. You can add $1, $3, $5 or really any amount you want to your purchase to help a child in need. Don’t let childhood hunger continue to plague your child’s friends, your neighbors, or your students. Donate with Safeway and Hunger Is today to help give a child a full and fresh start to the day.


This is a sponsored conversation written by me on behalf of Albertsons Companies & Hunger Is. The opinions and text are all mine.


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