Businesses, big and small, are joining the social media juggernaut to taste success. If your business is not present on social networks like Facebook, LinkedIn, Google+ or Twitter, you could be missing out on thousands of potential customers.
As per a latest research by LinkedIn, about 90% of small and medium sized businesses use or plan to use social media. More than half of SMBs have ramped up their spending on social media to reach their potential customers.
Platforms like FB and Twitter have, indeed, been instrumental in driving sales for all kinds of businesses. Research from Crowdspring suggests at least 50% of small businesses have successfully found new customers via LinkedIn and Facebook. And this is not all. HubSpot states that about 43% of B2B and 77% of B2C companies have acquired new customers via Facebook.
Take a look at the marvels of being present on these platforms:
Builds reputation :
Word-of-Mouth marketing still happens to be the biggest form of promoting & marketing any business. Morpace Omnibus Report states that about 68% of FB users admit that a recommendation from a Facebook friend would make them more likely to buy a specific product or visit a certain retailer.
If customers find your social media content meaningful and relevant, they are sure to spread positive reviews about your business. Moreover, as a small business owner you can constantly get updates from customers about how they feel about products/services.
Facilitates branding :
Being present and active on social media adds value to your branding efforts and gets you noticed easily. Focused efforts help create a distinguished identity unique to your business.
Improves communication with customers :
Social media is a great way to connect with customers and address their queries. You can directly know how they feel about being your customers. If there are any issues, these can be sorted out within minutes which otherwise would have taken hours or days. It helps build trust and confidence among customers.
Helps in SEO :
Sharing your company’s blog posts on platforms like Google+ helps significantly in search engine optimization. Social sites have ‘do follow’ links in profile pages. So, each time you set up a profile using your blog, these send link back to you. If quality sites link back, your search engine rankings ramp up.
Cost-effective than conventional advertising methods :
Small businesses, often, face budget constraints when it comes to marketing. They cannot spend millions on TV and radio ads. However, with social media by their side, businesses can easily shell out a few bucks to reach out to millions of prospects. Social media marketing does require efforts and time. If done in the right way, you can expect windfall of customers, sales and profits.
Track competitors :
Social media also allows you to know what your competitors are up to. You can easily monitor their social media profiles and updates to see what’s happening currently.
Acquire new customers :
These days, small businesses, are relying on social media for their business development needs. Advanced search options allow owners to get in touch with potential clients/customers. There are tons of different software available which provide you valuable insights regarding what your customers love doing.
Sites like LinkedIn and Twitter are wonderful platforms to connect and touch-base with your customers. Plan properly, understand your customers, use latest tools like HootSuite & TweetDeck and then implement the social strategy. Within months, you will see the results coming in.
Besides using these, don’t forget to check out things like a Corporate Directory India. Business directors are loaded with tons of information regarding future customers. A combination of a well-thought out business strategy and social media presence, you are sure to make it big.
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