Startup Stories: Growing with Social Media Education

Startup Stories: Social Media Education
The first step is to find someone to teach you what you want to know. The second step is to share what you know with others!

Startup Story:

Tell us about your product or service.
In 2012 I started teaching Social Media workshops, to explain what social media was, and how ordinary people-not geeks-not entrepreneurs- could use it to communicate. I had no idea who would sign up for these workshops. What I discovered was that the people were mostly ‘boomers’, eager to learn a new language that would allow them to embrace the future…and of course, see pics of their grandkids on Facebook…while not worrying about privacy.
My name is Cathy Burrell. I am an ordinary human being who teaches other human beings what social media is, and how to use it.

What inspired you to launch your business?
My name is Cathy Burrell. I am an ordinary human being who teaches other human beings what social media is, and how to use it.

In 1990 I opened the first of my Retail Clothing stores: Cavern Clothing Design in Abbotsford, BC Canada. Before I was a retailer, I was a fashion designer and produced a line of clothing under the Cavern Clothing label. In 2001 my husband and I moved to White Rock, BC,Canada and I opened a second store on Marine Drive in 2003. In 2008…after nearly 18 years in Retail, I decided to reinvent myself. I closed my stores, took a deep breath, and decided to go back to school.

I took a few writing courses, worked at a few odd jobs, and started to educate myself about a subject that was new to me: social media. I studied, I learned, I practiced, I kept learning, and in 2011 created a new business: Cavern Retail Consulting. My experience in retail was valuable. I had been a solo entrepreneur and had worked in every aspect of my business, from customer service to marketing to merchandising to buying. But the number one question I got from almost everyone I met as I started to make connections to market my business was:

“What is Social Media?”

What problem does your business or organization solve?
Most people know a little tiny bit about social media…but unless you are 20- something you did not grow up using a computer. Most folks 50+ have a learning disability when it comes to mastering new technologies.(the slogan ‘JUST DO IT’ JUST PISSES THEM OFF!) Before they start using them…they want to know WHY? Once they decide they would like to give them a try…then they want to know HOW?
I show them the why…and teach them the how.

What has been your biggest challenge and how are you working to overcome it?
Career transitioning at 46 has been my biggest challenge. I am overcoming it by educating myself in a field I discovered that I LOVE, and by teaching others the benefits of communicating using social media.

Give us one word that people might use to describe you.

How has Project Eve helped you and/or your business?
I read your tweets on Twitter and believe your message ‘No Sharp Elbows’ to be inspiring. I have also learned a lot from the articles you post on Twitter.

Give us an insider tip that relates to your industry.
Don’t put off educating yourself about Social Media because you don’t know where to start, or are worried the subject is too big and complex for you to master. Pick a point to start YOUR learning and continue practicing. You will be amazed how fast you learn!

Company: Cavern Retail Consulting


Follow my company on social media here: @CathyCavern


  1. Hi i am kavin, its my first time to commenting anywhere, when i read this piece of
    writing i thought i could also create comment due to this sensible article.

  2. When someone writes an post he/she retains the plan of a user in his/her brain that how
    a user can be aware of it. So that’s why this post is great.


  3. My programmer is trying to persuade me to move to .net from PHP.

    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on several websites for about
    a year and am concerned about switching to another platform.
    I have heard fantastic things about
    Is there a way I can import all my wordpress content
    into it? Any kind of help would be greatly appreciated!

  4. When I initially commented I appear to have clicked
    on the -Notify me when new comments are added- checkbox and
    now every time a comment is added I recieve four emails with the exact
    same comment. There has to be a means you can remove me from that service?

  5. I’m not sure why but this site is loading very slow for me.
    Is anyone else having this problem or is
    it a issue on my end? I’ll check back later on and see if
    the problem still exists.

  6. Hello there! This post couldn’t be written any better!

    Looking at this article reminds me of my previous roommate!
    He continually kept preaching about this. I will forward this
    post to him. Fairly certain he’s going to have a good read.
    Many thanks for sharing!

  7. You really make it appear really easy along with your presentation however I in finding this topic to be actually something which I think I might
    by no means understand. It sort of feels too
    complex and very broad for me. I’m taking a
    look ahead for your subsequent publish, I will attempt to get the hold of it!

  8. I am extremely inspired together with your writing talents and also with the
    format on your blog. Is this a paid theme or did you modify it your self?
    Either way stay up the nice quality writing, it’s uncommon to see a
    nice blog like this one these days..

  9. Pretty nice post. I simply stumbled upon your blog and wished to say that I have truly enjoyed surfing around your blog posts.

    After all I’ll be subscribing on your rss feed and I
    am hoping you write once more very soon!

  10. Hi there, just became aware of your blog through Google, and found that it’s
    really informative. I’m gonna watch out for brussels.
    I’ll be grateful if you continue this in future.

    A lot of people will be benefited from your writing.

  11. Greetings from Florida! I’m bored to tears at work so I decided to browse your blog on my iphone during lunch break. I really like the knowledge you present here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, great site!

  12. I feel this is among the so much important info for me. And i’m glad reading
    your article. But want to remark on some common issues, The website style is great,
    the articles is actually nice : D. Just right process, cheers

  13. Greetings, nice information. I am encouraged by your content here. With a little luck in the near future i’m going to be building top notch blogs similar to this. :)!!

  14. 693473 124713Hi. Cool post. Theres an problem with your website in chrome, and you may want to test this The browser will be the marketplace chief and a excellent element of individuals will omit your exceptional writing because of this difficulty. 564186


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.