Growing Your Business by Word of Mouth

If you had to solely rely on word of mouth and referrals to grow your business, could you? Would you?

It depends on your word of mouth power, the factor from which you attribute new customer acquisition by recommendations from others. The ultimate test to measure your word of mouth power is to forecast the growth of your business through a single source — referrals. Would you miss your revenue target or exceed financial expectations?

Word of mouth (WOM) requires talkers. People who are willing to stake their reputation on telling others about you, your business and your value. Word of mouth marketing (WOMM) may be the most cost effective way for you to grow your business, if you have invested in creating an army of talkers. Talkers are promoters, followers, happy customers and raving fans.

WOM marketing and advertising is often advocated as free. This is simply not true. The outcome of word of mouth may be free from cost of sales. WOM requires a significant investment. An investment in resources that will carry your message forward. An investment of time educating others on the value of your products and services. An investment in exceeding customer, partner and employee expectations. Acquiring new customers may factually require a smaller investment than buying ads and cold calling; however, it is not investment free. You need to invest in your word of mouth strategy to make sure it really pays off.

You can invest in a WOM strategy by giving people a reason to talk and by continually asking others to talk about you and your business. Invest in WOM by giving people the proper tools to share your message. Talkers are your most valuable source for marketing, if they can speak from first hand experience. You can buy fans. Buying fans does not create loyalty or truth telling. The best talkers are those that trust you will deliver your value. They are someone who has found your solution to be worthy of sharing and promoting to others.

Knowing what others are saying about you and your business is measured by the amount of customers acquired through word of mouth.  If no one is referred to you by WOM, that is a danger sign. People are not telling others about your value. A bigger red flag might translate to a reputation problem.  When is the last time you asked your fans, customers or employees to spread the word? Are they enthused to get the word out or hesitant to refer others to your business?

People talk about what they like, what they trust and what they value.  All of these are earned markers of success in business. You earn them by doing a great job and exceeding expectations. The markers are currency. A currency that is transferred by word of mouth referrals. Start by setting your marker to do great work and then ask people to start talking. When they start talking, you have power. You have the power to win new customers by word of mouth.

“I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.”  J. Paul Getty

Jamie Glass, Founder, President and CMO of Artful Thinkers

About me:  I have been helping business owners and CEOs grow, market and expand for more than two decades.  My corporate experience comes from sitting at the table as a senior executive in public and private companies.  I am a ravenous information consumer.  I am passionate about selling, marketing, digital media, technology, social engagement, investing, leadership, growth, women in business, networking and entrepreneurship.  I started as a communications person out of college and now I use this art to ignite conversations on topics that relate to my passions.  My goal is to help others do better and do more.  I am a managing director at an investment banking firm and own my own sales and marketing consulting practice.  Carpe Diem! @jglass8 Email: [email protected] 


  1. Wonderful blog! I found it while searching on Yahoo
    News. Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Thank you

  2. Choosing a residence cleansing company is a big conclusion.
    You need to deal with the method like an job interview, simply because that is what you
    are executing. You are hiring an individual or house
    cleaning assistance to enter your most personal and intimate space,
    and get the job done with your most precious belongings.

    You require to search at extra than the cost for each go to and appraise the total expertise that your dwelling cleansing supplier can offer you you.Make absolutely sure you
    consider the time to examine your household cleansing
    provider, and make a option that fulfills your specific demands.

    Is the household cleaning service you are evaluating bonded and insured?

    This is a extremely important dilemma to inquire.
    When your assets insurance policy does increase some
    safety to you against an unique currently being
    damage on your house, that is generally quite restricted, and in most scenarios only up to
    $ten,000. In most cases that may well be plenty of, but insurance should be carried by a specialist
    household cleaner to aid mitigate your dangers.
    At the bare minimum they ought to have a standard liability
    policy, workman’s payment, and comprehensive coverage vehicle.
    Workman’s payment is the a person that could be the most pricey for them to carry, but is the one particular you
    really need to think about. If a person is damage in your make
    use of without the need of this coverage you could be on the hook to not only
    pay out for their accidents, but missing wages as lengthy as they are unable to do the job.
    Selecting a dwelling cleaner really should be headache absolutely free, and a
    good service company will give copies of protection on ask for.

    Bonding is a promise versus functions of dishonesty by the services company, and
    those in their employ. Even though these sorts of bonds are
    not typically worthy of the paper they are created on,
    a fantastic company will have this coverage, and meet the ways desired to continue to keep this protection in power.
    A company who has a bond is extra possible to display their workforce
    extensively, and have a theft and decline avoidance plan in area.

    Will your new house cleansing service present a warranty?

    Most assistance vendors you should not have a official prepared warranty
    of any sort. The superior firms will. Question for a duplicate of their ensure,
    it should really at the extremely minimum be accessible from their internet site.
    A robust assurance will supply you with a complete re-cleanse of things observed to be
    deficient in your scheduled cleansing if you get in touch with the
    provider in just a specified time body, usually 24 several hours.
    An additional matter superior services suppliers can assure is
    your day of scheduled check out. If you are scheduled to be cleaned each other Friday, your staff
    will be there on that day confirmed. No 1 likes it when they have the home all prepared and
    the cleansing person fails to demonstrate up as promised.

    How do they shell out their workers?

    You want to prevent spending people below the desk, regardless
    of whether it accomplished intentionally by you or as
    a result of a company, because ultimately you
    can be identified liable for taxes owed to the IRS if you exceed a threshold of
    domestic products and services and taxes are not paid out on people companies by the
    provider supplier. This also assists avoid deciding upon a enterprise that could pay out its staff substandard wages, and
    abuses other work methods this kind of as selecting undocumented personnel.
    All of these items can be monetarily and socially harmful to you as an conclusion result.
    Pick out a corporation that pays its personnel appropriately and pays
    all federal and neighborhood employment taxes.
    They may possibly demand a very little a lot more, but
    you can assurance that you will never be on the hook for their lousy actions.

    How quite a few people today will they use to cleanse your residence?

    Will it be the similar persons each and every time?

    This does not seem like an noticeable issue, but if the response is one,
    who is there when they are sick, and you have a really stress filled weekend coming up with
    lots of folks coming around, and now you have an overall household to clean up on prime of
    every thing else you could hardly regulate to
    get done. Decide on a company that sends the similar folks each individual stop by, and they
    get the job done in a team of at least 2, but preferably three.
    That way, even if 1 is ill at least one particular of the staff users that comes that working day will have cleaned your household formerly.
    It also assists avert cancellations. Teams of three are
    most effective of all so that your cleaning crew will be in and
    out of your dwelling in no time flat. When corporations use
    unique cleaners, that person can be in your household for nearly
    half the day for a usual home. For many apparent explanations, this is considerably less than great.

    What variety of cleaning options will your property cleansing company use?

    Will you have to have to deliver just about anything?

    You should glance for a company that gives all of the cleansing answers, supplies, vacuums, almost everything.
    That way if you run out of a little something, you are not functioning about looking for supplies.

    Again the issue listed here is that you want a clear practical experience that is inconvenience free.
    Also ask about cross contamination guidelines. A superior cleansing support
    will have shade coding and policies in position that keep away from contaminating thoroughly clean surfaces.

    Also talk to if your provider company will “go environmentally friendly” with the
    cleaning solutions that are employed. There is a broad spectrum in the shades of environmentally friendly, but there are
    considerably much better solutions that regular bleach,
    ammonia, and different petrochemicals. Demand from customers greater.

    How will your house cleansing company screen the folks
    who will cleanse your home?

    A superior organization will have a process for choosing new men and women. That procedure
    really should start off with an software,
    a mobile phone interview, and ultimately an in individual job interview.

    Reference checks and prior work verification are a should.
    Federal and area history checks need to be executed.
    A social stability trace with an id verification and credit
    rating look at ought to be conducted, as perfectly
    as deciding if they are eligible for work in the US.
    Motor car or truck and driving historical past should also be screened.
    This is all the bare minimum you need to talk to for,
    a 7 or 10 panel drug screening ought to also be
    provided in a comprehensive background verify. All of these screenings are intended to be a way to weed out the most
    obviously unwanted candidates. It is not best, but does present a position to
    evaluate how difficult your assistance provider is seeking to protect you, their
    new customer.

    How substantially will they charge & what is actually included?
    This seems like an obvious concern, but do not depart it open up finished.
    Question for a estimate for your original cleaning and for
    ongoing services. That way you are both on the exact
    same website page. A fantastic services supplier will also deliver
    you with a place to validate what is incorporated in your cleansing company.
    A link to a web site should really suffice, or in a services guidelines handbook.
    It just requires to be spelled out so that again, you are equally on the same webpage.

  3. The important added benefits for opening a offshore lender
    account is we can preserve a large amount of funds and we can also make funds.
    Most of the foreign banks gives a lot more level of fascination when compared
    to the banking companies in the united states. So if you continue to
    keep your cash in that account for a longer time then you can gain a great deal of fascination. Some of the banks like barclays prosperity intercontinental bank account
    and banks located in smaller nations supply far more fascination fees.

    Privacy and Confidentiality:

    The other main edge you get in opening an foreign lender account is the privacy and confidentiality.
    Most of the financial institutions that are found in Switzerland,
    do not disclose the confidential details of your bank account and they also
    have legal guidelines that disclosing the confidential info is a crime and punishable.

    So you can be assured that the lender facts will not be leaked
    by any of the lender workforce. Some international financial institutions even enables to open up account in any other names
    for the security of the account holder.

    Tax Gains:

    The other primary reward of opening an abroad account is good tax rewards.

    But the added benefits available would appear complicated to us.
    So you will need to consult with a very best tax expert and make clear with him all the particulars pertaining to the tax gains right before opening a abroad banking account in a certain lender.
    As the money is not retained in the united states, there is no require
    to spend tax for it. But when you declare your income, you need to declare
    the quantity, but there is no will need to pay tax for it.

  4. It is appropriate time to make some plans for the future
    and it’s time to be happy. I have read this submit and if I could I desire to counsel you some interesting issues or tips.
    Perhaps you could write subsequent articles regarding this article.
    I wish to learn even more things approximately it!

  5. Hmm it appears like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly
    enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any suggestions for novice blog writers?
    I’d genuinely appreciate it.


Please enter your comment!
Please enter your name here