Tell us about your product or service.
I am an Australian psychotherapist specialising in helping women and girls. I do private counselling, mentoring, workshops and write for a parenting website. My passion is helping women and girls overcome poor self image and the associated anxiety and depression.
What inspired you to launch your business?
I have been consistently in and out of hospital for 3 years. After 7 surgeries, lung collapses, intensive care visits, convulsions, anaphylaxis and a few other dramatic experiences, I admitted to myself that I was struggling to work full time for someone else, take care of my small son and be healthy. I was overwhelmed, stressed about the inconvenience of my health to my boss, colleagues and family. My health challenges are long term, so I needed to start thinking long term about my happiness.
What problem does your business or organization solve?
I help women and girls love who they are and love the lives they live.
What has been your biggest challenge and how are you working to overcome it?
I still have the same health challenges and I am still consistently in and out of hospital. My biggest challenge has been acknowledging that my ‘control freak’ tendencies are detrimental and that the world won’t fall apart if I am not busy. It’s still something I am working on, but I am relishing the chance to put myself, my family and my love of helping others before a bosses demands.
Give us one word that people might use to describe you.
How has Project Eve helped you and/or your business?
The information regarding marketing has been invaluable and the knowledge that there are so many strong, entrepreneurial women out there is incredibly inspiring.
Give us an insider tip that relates to your industry.
Gratitude really has a massive impact on your thoughts and attitude
Company: Avidity Association
Follow my start-up story on social media here: