Hocus Focus…

I am often asked by clients what makes for good strategy.  Almost as if  it is a magic potion that will miraculously cure all organisational ills, while at the same time please shareholders, employees and the CEO.  Blue Ocean?  Kai Zen?  In theory, good strategy could be one of a dozen variants – there’s an entire rainforest of management text books that claim to have the definitive answer.  And if you don’t believe me, a quick trawl of Amazon.com revealed 27,719 titles under the ‘strategy’ category!  Clearly this matters to organisations.

To paraphrase Michael Porter, ‘Strategy is what helps organisations create competitive advantage by preserving what is distinctive’. Being a common-sense consultant – I confess – I prefer management practice to management theory…Porter is still right. You out-smart the competition in two ways. Either you do similar things, differently or you do something completely different.

Strategy may be about differentiation, but in reality, the type of strategy you deploy to create competitive advantage doesn’t matter all that much. Magic potion or not, the true wizardry lies in delivery.  Intent without action is worthless.  Just so, strategy without execution simply won’t deliver on it’s promise.

The key word  here is focus. The other key word is action. To my mind this is where many organisations go wrong.  I’ve lost count of the number of companies I’ve come across who are drowning in ‘strategic initiatives’.  ’Ah yes’, the CEO will say: ‘We are implementing our strategy’. Really?  This strategic activity seems to create a lot of busy, stressed people, running around with Excel spreadsheets and GANNT charts, but doesn’t actually move the organisation forward.  Since when is having 1,001 initiatives, strategic?

Surely, being distinct from your competitors means taking a more discerning look at what you will do, and how you will do it.  Narrowing your scope to those actions that will truly transform the business, and then acting on them.  Effectively. Consistently.  As Jack Welch so famously said: ‘Strategy is simple – just pick a general direction and execute like hell!’

10 COMMENTS

  1. hello there and thank you for your info – I have definitely picked up something new from right here. I did however expertise several technical points using this site, as I experienced to reload the web site lots of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your quality score if advertising and marketing with Adwords. Well I am adding this RSS to my e-mail and could look out for a lot more of your respective exciting content. Ensure that you update this again soon..

  2. 78254 335764Why didnt I consider this? I hear exactly what youre saying and Im so pleased that I came across your blog. You genuinely know what youre talking about, and you created me feel like I should learn far more about this. Thanks for this; Im officially a huge fan of your blog 71779

  3. 92211 515354definitely like your web website but you want to check the spelling on several of your posts. Several of them are rife with spelling troubles and I locate it quite troublesome to tell the truth nevertheless I will certainly come back once more. 368015

  4. 764779 136398Cheapest player speeches and toasts, or maybe toasts. continue to be brought about real estate . during evening reception tend to be likely to just be comic, witty and therefore instructive as effectively. greatest man speeches free of charge 855746

LEAVE A REPLY

Please enter your comment!
Please enter your name here