Holiday Marketing Maximized

Learn more marketing strategies

Halloween has just passed, and believe it or not, holiday shopping has begun. Some of my retail clients sell up to 80% of their yearly revenue between November 23rd and January 15th.  With so much at stake, it’s important to make the most out of  holiday marketing. With that in mind, here are a few easy tips you can use to maximize your holiday marketing. Some of these solutions can be implemented within 48 hours or less.  With Thanksgiving right around the corner, it would be best to get started on these strategies sooner rather than later.

    • Holiday Gift Guides

Holiday Gift Guide

Showcase your products to make it easier for customers to buy

Although the day after Thanksgiving is technically considered the start of the winter holiday buying season,  most buyers are researching what they want to buy right now.  As a matter of fact, 47% of all holiday shopping is done online, and a whopping 90% of customers will search online for a product before buying it. There is no easier way to sell more than to have your products featured in a gift guide.   Your guide can be organized by price point ( The best gifts under $50 for women) Interests ( The hottest gifts for the sports fan), hobbies ( 10 gifts every gardener should have) and more. The possibilities here are endless. Many companies pay to be part of print ads for guides, but   this can be a huge waste of money.  It’s your ad, it should feature only your products.

 

Nothing highlights your products or services better than video. A video gift guide will highlight the features and special offers you have for the holidays to maximum effect.  This guide can be inserted into your website, or you can market it virally using Youtube and Facebook.  I would prefer to use Youtube over Facebook for holiday gift guides, because although Facebook and Youtube have about the same amount of users,  Youtube ads are much more cost effective.  There is also less competition on Youtube, as 58% of retailers use Facebook to market online, while only 36% are using Youtube.  SocialWise Media Group can professionally produce your holiday guide and have it ready to market your products in as little as 3 days. We will help your holiday guide be successful with $100 in Pay Per Click ads for free. After all, tis the season to be sharing. Call 1-800-343-4864 for more information, or visit our website

    • Upsell offers

      They haven’t sold billions of fries by saying thanks!

       

If a customer is in your store or website, you have already won half the battle. Why let those dollars go elsewhere?  Take cues from your customer and make recommendations on other items that would complement their purchase. Say a customer is purchasing a child’s bicycle. They will probably need a helmet, knee pads, and a warranty. By all means, offer those items!  A good rule of thumb is that to be most effective, the upsell value should be no more than 60% of the value of the  initial purchase.

For more information on marketing for the holidays, check out our free, on demand webinar, Holiday Marketing Maximized.

 

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

 

69 COMMENTS

  1. 444359 379390i was just browsing along and came upon your blog. just wantd to say wonderful site and this post actually helped me. 896704

  2. It’s in point of fact a nice and useful piece of info. I am satisfied that you just shared this useful information with us. Please stay us up to date like this. Thank you for sharing.

  3. Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you prevent it, any plugin or anything you can advise? I get so much lately it’s driving me crazy so any support is very much appreciated.

  4. I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but definitely you’re going to a famous blogger if you are not already ;) Cheers!

  5. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your fantastic post. Also, I’ve shared your website in my social networks!

  6. Excellent blog you have here but I was curious if you knew of any user discussion forums that cover the same topics discussed here? I’d really like to be a part of community where I can get comments from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Kudos!

  7. I have not checked in here for a while since I thought it was getting boring, but the last few posts are really great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend. :)

  8. I’m impressed, I have to admit. Seldom do I come across a blog that’s equally educative and engaging, and let me tell you, you’ve hit the nail on the head. The problem is something not enough folks are speaking intelligently about. I am very happy that I came across this during my hunt for something relating to this.

  9. What’s up everyone, itís my first pay a quick visit at this web page, and post is in fact fruitful designed for me, keep up posting these types of articles.

  10. Thanks for your publication. I also think that laptop computers have grown to be more and more popular nowadays, and now will often be the only form of computer found in a household. It is because at the same time actually becoming more and more very affordable, their processing power keeps growing to the point where there’re as highly effective as pc’s from just a few years ago.

  11. 198667 691656When do you believe this Real Estate market will go back in a positive direction? Or is it still too early to tell? We are seeing lots of housing foreclosures in Altamonte Springs Florida. What about you? Would adore to get your feedback on this. 287403

  12. Thanks a lot for sharing this with all of us you actually know what you are talking about! Bookmarked. Please also visit my web site =). We could have a link exchange contract between us!

  13. Thanks for your article. My spouse and i have continually noticed that a lot of people are needing to lose weight simply because they wish to appear slim as well as attractive. Nevertheless, they do not generally realize that there are many benefits just for losing weight in addition. Doctors insist that fat people are afflicted with a variety of disorders that can be perfectely attributed to their particular excess weight. The great news is that people that are overweight along with suffering from several diseases can reduce the severity of their particular illnesses by means of losing weight. You possibly can see a gradual but noticeable improvement with health when even a small amount of weight loss is obtained.

  14. One thing I’ve noticed is the fact there are plenty of beliefs regarding the banks intentions whenever talking about foreclosures. One fairy tale in particular is always that the bank needs to have your house. The financial institution wants your hard earned dollars, not the house. They want the money they loaned you having interest. Preventing the bank will still only draw a new foreclosed final result. Thanks for your post.

  15. I do not even know how I stopped up here, however I assumed this put up was great. I don’t realize who you might be however definitely you are going to a well-known blogger when you aren’t already ;) Cheers!

  16. Thanks for sharing your ideas. I might also like to mention that video games have been ever before evolving. Better technology and inventions have helped create genuine and active games. These entertainment video games were not really sensible when the real concept was first being tried. Just like other areas of technological innovation, video games also have had to grow by many years. This itself is testimony on the fast continuing development of video games.

  17. Thank you a bunch for sharing this with all folks you really recognise what you are talking about! Bookmarked. Please also seek advice from my site =). We could have a hyperlink exchange contract among us!

  18. Hello There. I found your blog using msn. This is a very well written article. I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly comeback.

  19. I have seen that charges for online degree authorities tend to be an incredible value. For example a full College Degree in Communication from The University of Phoenix Online consists of 60 credits from $515/credit or $30,900. Also American Intercontinental University Online makes available Bachelors of Business Administration with a full school requirement of 180 units and a price of $30,560. Online studying has made getting your education far less difficult because you can certainly earn the degree through the comfort of your home and when you finish working. Thanks for other tips I’ve learned from your website.

  20. You have to waste less time to look for your required matter on world-wide-web, as nowadays the searching techniques of search engines are nice. Thatís why I fount this paragraph here.

  21. Thanks for discussing your ideas in this article. The other point is that each time a problem comes up with a computer system motherboard, persons should not have some risk regarding repairing that themselves for if it is not done right it can lead to permanent damage to the whole laptop. It’s usually safe just to approach the dealer of that laptop for any repair of the motherboard. They’ve already technicians with an knowledge in dealing with mobile computer motherboard difficulties and can make right analysis and execute repairs.

  22. An attention-grabbing dialogue is worth comment. I feel that you should write extra on this subject, it won’t be a taboo subject however typically people are not enough to talk on such topics. To the next. Cheers

  23. You are so awesome! I do not believe I have read something like this before. So great to discover somebody with a few original thoughts on this topic. Really.. thanks for starting this up. This site is one thing that’s needed on the internet, someone with a little originality!

  24. 35147 656092certainly like your internet web site but you need to have to check the spelling on several of your posts. Several of them are rife with spelling troubles and I locate it quite troublesome to tell the truth nevertheless I will surely come back once again. 50979

  25. F*ckin’ awesome things here. I am very glad to see your article. Thanks a lot and i am looking forward to contact you. Will you kindly drop me a e-mail?

  26. Based on my observation, after a foreclosures home is marketed at a bidding, it is common for any borrower to still have a remaining unpaid debt on the mortgage loan. There are many loan providers who try and have all rates and liens repaid by the up coming buyer. Even so, depending on selected programs, laws, and state laws and regulations there may be many loans which aren’t easily sorted out through the switch of financial loans. Therefore, the obligation still remains on the debtor that has acquired his or her property in foreclosure. Many thanks sharing your notions on this blog site.

  27. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your weblog? My blog site is in the exact same niche as yours and my visitors would genuinely benefit from some of the information you present here. Please let me know if this ok with you. Many thanks!

  28. Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your client to communicate. Nice task..

  29. Hmm is anyone else having problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.

  30. I liked as much as you will obtain carried out right here. The cartoon is attractive, your authored material stylish. nevertheless, you command get got an impatience over that you would like be handing over the following. sick definitely come further until now once more as precisely the same just about a lot frequently within case you shield this hike.

  31. Howdy! I could have sworn I’ve been to this blog before but after browsing through many of the articles I realized it’s new to me. Regardless, I’m certainly delighted I discovered it and I’ll be bookmarking it and checking back often!

  32. Thanks for your advice on this blog. A single thing I want to say is the fact that purchasing consumer electronics items in the Internet is not new. The fact is, in the past several years alone, the marketplace for online electronics has grown drastically. Today, you can get practically any specific electronic device and product on the Internet, ranging from cameras and also camcorders to computer pieces and games consoles.

  33. You have to waste less time to search your necessary topic on internet, since nowadays the searching techniques of search engines are pleasant. Thatís why I fount this paragraph here.

  34. If you are ready to watch comical videos online then I suggest you to go to see this site, it contains truly therefore comic not only movies but also extra information.

  35. You can definitely see your expertise in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always go after your heart.

  36. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it
    or something. I think that you could do with
    a few pics to drive the message home a bit, but instead of that, this is fantastic
    blog. A great read. I will certainly be back.

  37. Thank you for another informative web site. Where else could I get that type of information written in such a perfect way? I’ve a project that I’m just now working on, and I have been on the look out for such information.

  38. I am curious to find out what blog system you’re working with? I’m having some small security issues with my latest blog and I would like to find something more safe. Do you have any recommendations?

LEAVE A REPLY

Please enter your comment!
Please enter your name here