How to Attract New Customers to Your Pharmacy

When most people think of the industries that benefit most from innovative marketing and advertising strategies, pharmacies probably don’t top the list. Particularly for independent pharmacies, marketing and promotion are just as important as it is for any other business. There is an art to your name out there, winning over customers, and encouraging customers to fill their prescriptions at your store. The question is, what pharmacy marketing ideas and strategies define this particular “art”?

Understanding Your Place in a Competitive Market

If you own and operate an independent pharmacy, then your first step to successful marketing and branding is to understand your place in an extremely competitive marketplace. According to this post published on Chron, 2008 statistics from the Bureau of Labor Statistics noted that there were 269,900 pharmacists working in the United States. The number has undoubtedly increased since. Think about how many pharmacists you employ on your staff and then do the math. As you can see, there are a lot of pharmacies out there—from independent companies to corporate brands.

Knowing that you are in a competitive market is important, but it doesn’t need to be stifling. The good thing about pharmacies is that people will always have a need for them. Prescription drugs are vital to health and wellbeing of a lot of individuals in the United States. Those people are always looking for added convenience, more competitive prices, and more helpful pharmacists—among other things. As such, if your pharmacy can find ways to fill these needs, you will be able to remain competitive.

Designing a Marketing Strategy for Your Pharmacy

So how can you make your pharmacy more competitive on a crowded landscape? A good marketing strategy is paramount here, but laying the foundation might be difficult. Following the tips laid out below should help you get started with the branding and visibility of your pharmacy.

  1. Do some research

Your competitors in the area are your best point of reference for how to run a successful pharmacy. Which of your competitors are performing the strongest, and what are those pharmacies doing to market themselves? Obviously, a pharmacy that has the corporate backing of a Target or a CVS is not going to compare directly to your independent pharmacy. However, you can still learn a thing or two by looking at how those stores handle the customer experience.

  1. Aim for your target audience

Getting the word out about your pharmacy means doing some genuine advertising and outreach, and there is no better way to formulate such campaigns than around your target audience. Print professional brochures or pamphlets and take them to nearby nursing homes, doctors’ offices, hospitals, and clinics. Also, consider doing a direct mail campaign in the neighborhoods and apartment communities that are nearest to your location. Some people will choose their pharmacy based solely on which is closest, so the people who live nearest to your store location might be your target audience.

  1. Improve the customer experience

Word-of-mouth can be one of the best ways to win new customers, for any business. A positive experience can turn a one-time visitor into a regular customer. These two sentences explain why creating the best customer experience possible at your pharmacy is pivotal to the success of your marketing campaign. In particular, most customers are looking for a fast in-and-out stop when they visit a pharmacy. If someone is just there to pick up a prescription, they don’t want to linger or waste time. If your pharmacists are making customers wait at the counter, encourage them to be more responsive. If you don’t have an efficient system to catalog and store different prescriptions, consider upgrading your computers or redesigning your organization system. The faster and friendlier you can be, the better chance you have of getting repeat customers and good word of mouth. Having better customer service over the phone—instead of answering machines and hold music—is also recommended.

Conclusion

Of course, the above methods aren’t the only ways to market your pharmacy. You can learn more by reading this blog post “Easy Promotional Ideas for Independent Pharmacies”. From social media marketing to strategic giveaways, there are numerous other ways to win new customers and keep them loyal to your brand. By starting with the three steps above, though, you should be able to get your pharmacy moving in the right direction. Anything additional on the marketing side of things will only propel your growth further.

180 COMMENTS

  1. This is a really wonderful blog post. Despite the fact that I came across it whilst doing a research on Bing, I need to say that I’ve truly loved looking through your web site. Regardless, I’ll be subscribing to your RSS feed and I trust to continually stop by!

  2. I have to acknowledge that this is a great post. Quite instructive to say the least. Though this is actually my first-time on your blog, I am pleasantly surprised about the quality of your articles. Wonderful work.

  3. There is still a lot to understand regarding this topic. Yet, you’ve really done a great job with the way you have expounded your facts. Carry on the good work.

  4. Amazing blog. Do you have any tips and hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any suggestions? Kudos.

  5. I would like to thank you for the efforts you have put in writing this site. I am hoping the same high-grade site post from you in the upcoming also. In fact your creative writing abilities has inspired me to get my own web site now. Really the blogging is spreading its wings rapidly. Your write up is a good example of it.

  6. Hello there. I discovered your blog by the use of Google while searching for a similar matter, your site got here up. It appears to be great. I have bookmarked it in my google bookmarks to visit then.

  7. I like the valuable information you provide in your articles. I will bookmark your blog and check again here regularly. I am quite certain I will learn many new stuff right here! Best of luck for the next!

  8. An impressiveAn outstanding share! I haveI’ve just forwarded this onto a colleaguefriendcoworkerco-worker who waswho had beenwho has been doing aconducting a little researchhomework on this. And he in factactually boughtordered me breakfastlunchdinner becausesimply becausedue to the fact that I foundI discoveredI stumbled upon it for him… lol. So let meallow me to reword this…. Thank YOU forThanks for the meal!! But yeah, thanxthanks for spending the timetimesome time to discussto talk about this matterissuetopicsubject here on your sitewebsiteweb siteinternet siteweb pageblog.

  9. Howdy would you mind letting me know which hosting company you’re using? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a honest price? Cheers, I appreciate it!

  10. I really like your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to
    do it for you? Plz reply as I’m looking to construct my own blog and would like to find out
    where u got this from. kudos

  11. you are actually a just right webmaster. The website loading pace is amazing.
    It sort of feels that you are doing any distinctive trick.
    Furthermore, The contents are masterwork. you have done a
    fantastic process in this subject!

  12. Thanks for your personal marvelous posting!
    I really enjoyed reading it, you may be a great author.I will remember to bookmark your blog and
    may come back in the foreseeable future. I want to encourage
    you to continue your great writing, have a nice holiday
    weekend!

  13. I don’t even know how I ended up here, but I
    thought this post was great. I don’t know who you are but certainly you are
    going to a famous blogger if you are not already ;) Cheers!

  14. Awesome blog! Do you have any suggestions for aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally confused .. Any ideas? Appreciate it!

  15. The things i have seen in terms of laptop or computer memory is that often there are requirements such as SDRAM, DDR etc, that must match the specific features of the motherboard. If the pc’s motherboard is very current and there are no main system issues, replacing the storage space literally requires under a couple of hours. It’s among the easiest personal computer upgrade types of procedures one can visualize. Thanks for giving your ideas.

  16. Hey I am so glad I found your blog, I really found you by accident, while I was researching on Bing for something else, Regardless I am here now and would just like to say kudos for a marvelous post and a all round exciting blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the great work.

  17. Wow I absolutely love her! She is so darn beautiful as well as a really good actress. I don’t think the show V is all that good, none the less I watch it anyway just so I can see Morena Baccarin. And I don’t know if you’ve ever seen her do an interview but she is also rather comical and it seems so natural for her. I personally never even heard of her before The V, now I’ll watch anything she’s on.

  18. 491958 905001Hmm is anyone else encountering problems with the pictures on this weblog loading? Im trying to figure out if its a problem on my finish or if its the weblog. Any responses would be greatly appreciated. 965145

  19. magnificent publish, very informative. I’m wondering why the other specialists of this sector do not understand this. You should proceed your writing. I’m sure, you’ve a huge readers’ base already!

  20. hi!,I really like your writing very so much! share we keep in touch extra about your article on AOL? I need an expert in this area to solve my problem. May be that is you! Having a look ahead to look you.

  21. My spouse and i felt so fortunate when Louis could complete his researching via the ideas he grabbed in your web page. It is now and again perplexing to just find yourself giving freely tips and hints that many men and women have been selling. And we also recognize we now have the blog owner to be grateful to for that. All of the explanations you made, the straightforward web site menu, the friendships you can help instill – it is everything superb, and it’s really facilitating our son in addition to us know that the idea is amusing, and that is truly important. Many thanks for the whole thing!

  22. I seriously love your blog.. Excellent colors & theme. Did you develop this website yourself? Please reply back as I’m trying to create my own site and would like to learn where you got this from or exactly what the theme is called. Thank you!

  23. For the reason that the YouTube videos are posted here same like I also embed YouTube video code at my own site, for the reason that it is trouble-free to obtain embedded code.

  24. I truly love your blog.. Great colors & theme. Did you create this site yourself? Please reply back as I’m planning to create my own personal blog and would love to learn where you got this from or just what the theme is called. Kudos!

  25. It is the happiest day of my life so far, when I am watching these funny movies here, because after complete day working I was so tired and now feeling fine.

  26. The core of your writing while sounding reasonable in the beginning, did not settle very well with me after some time. Somewhere within the sentences you actually managed to make me a believer unfortunately only for a very short while. I still have got a problem with your leaps in logic and one would do nicely to help fill in all those breaks. In the event you actually can accomplish that, I would definitely be impressed.

  27. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently fast.

  28. It is the best time to make a few plans for the long run and it’s time to be happy. I’ve learn this publish and if I may just I wish to suggest you some fascinating issues or tips. Maybe you could write subsequent articles regarding this article. I want to learn even more things about it!

  29. Somebody necessarily help to make significantly articles I would state. This is the very first time I frequented your web page and up to now? I surprised with the analysis you made to create this actual put up extraordinary. Great job!

  30. We are a group of volunteers and opening a new scheme in our community. Your site offered us with useful info to paintings on. You have done a formidable process and our whole community will probably be thankful to you.

  31. I have observed that online education is getting favorite because getting your college degree online has turned into a popular option for many people. Quite a few people have definitely not had a possibility to attend a conventional college or university nevertheless seek the improved earning potential and career advancement that a Bachelor’s Degree gives. Still people might have a qualification in one discipline but wish to pursue some thing they now possess an interest in.

  32. Excellent read. I just passed this onto a colleague who was doing a little research on that. He just bought me lunch since I found it for him! Therefore let me rephrase: Thanks for lunch!

  33. I’m curious to find out what blog platform you’re using? I’m having some small security problems with my latest website and I’d like to find something more safeguarded. Do you have any suggestions?

  34. Great goods from you, man. I’ve understand your stuff previous to and you’re just too magnificent. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still care for to keep it sensible. I can not wait to read far more from you. This is actually a wonderful web site.

  35. With everything that appears to be building inside this subject material, your opinions tend to be quite refreshing. Nonetheless, I am sorry, because I can not subscribe to your entire idea, all be it stimulating none the less. It seems to us that your remarks are generally not totally rationalized and in fact you are generally yourself not even totally convinced of the assertion. In any case I did take pleasure in examining it.

  36. I keep listening to the newscast lecture about receiving boundless online grant applications so I have been looking around for the finest site to get one. Could you advise me please, where could i get some?

  37. You can certainly see your expertise within the work you write. The sector hopes for more passionate writers like you who aren’t afraid to say how they believe. All the time follow your heart.

  38. This design is incredible! You obviously know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  39. What I have observed in terms of personal computer memory is there are features such as SDRAM, DDR and many others, that must match up the specific features of the motherboard. If the pc’s motherboard is very current while there are no operating system issues, improving the storage space literally requires under an hour or so. It’s one of several easiest computer system upgrade techniques one can consider. Thanks for spreading your ideas.

  40. Good site! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified when a new post has been made. I’ve subscribed to your feed which must do the trick! Have a great day!

LEAVE A REPLY

Please enter your comment!
Please enter your name here