Likeability is the KEY to boosting customer retention and closing the deal. There’s even an internet marketing company NAMED “Likeable”. Coincidence? I think not.
In the video above, I outline what your business may be doing that is super UN-likeable.
This is stuff I’ve seen a lot of my peers and colleagues doing on Facebook, Twitter, and so on. Their whole branding is chock FULL of it.
I’m talking about ACTING BIG.
Don’t do it. In the video, I show you how to stop acting big and start acting human again. Because human is… well, likable. :)
Do you see other brands acting big? How does it make you feel? Leave your thoughts as a comment below.