How to Boost Sales for E-Commerce Vendors via Instagram

If statistics are to be believed, Instagram has established itself now as one of the major and impressive social platforms for promoting your brand. The number of smartphones used is constantly on the rise and almost 60 percent of Instagram users are smartphone users. Today the mobile e-commerce in the USA itself is worth as much as $100 billion per year. Moreover, you simply cannot overlook the fact that Instagram is fast boosting its user base that has gone beyond Twitter’s user base of over 400 million users. Here are a few smart tips for generating some extra sales for your company.

Use Hashtags

Hashtags are simple but a proven way of helping you reach the best audience for you. It is mandatory for you to use the hashtags effectively for getting the image categorized on Instagram. This way it could reach even the potential consumers. In this context, you must understand that there are two kinds of hashtags. There is a seasoned hashtag that is kept in the relevance category and the other relatively less popular ones. If your hashtags belong to the second category, the content would certainly go unnoticed, irrespective of the quality and robustness of the content. You must consider categorizing the trending keywords in this manner and utilize it in your Instagram posts. You must determine two to three relevant keywords. Tools such as Top Hashtags would be helping you in keeping track of the widely popular hashtags. Moreover, you could consider going with the trending hashtags as that way you could keep updated with fleeting moods.

Participate in Contests

Instagram is a robust but extremely competitive social networking site. A very effective tactic for boosting sales and driving more traffic to your site is to start a contest on your website.  Contests are a great way of engaging with an audience in a very short span of time. You could boost Instagram followers this way. For making every contest a runaway hit, it is important to make sure that contest is pretty simple and uncomplicated and is capable of clearly conveying the right message. The contest must offer various prizes such as honors, cash, etc. Once the contest goes live, make sure that the contest is pretty active on the social circuit and promotes healthy sharing for success.

Boost Your Followers

Often e-commerce vendors find it difficult to ensure constant growth of Instagram followers because of unproductive and unprofessional marketing stratagem and erratic marketing. You must make sure that appropriate content is constantly curated for the users. With efficient and smart keyword strategy, you must come up with well-curated content for ensuring a continuous and smooth flow of content meant chiefly for the users.

Conclusion

You need to realize that today Instagram is no longer regarded as the photo sharing app. It is not only a photo sharing app but an efficient medium for creating well-designed pictures and some effective content which enables fantastic conversions of leads and helps you get more clients.

15 COMMENTS

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