Many webmasters may be unknowingly committing what we call SEOicide. It’s the unfortunate process of building a website with self-destructive techniques that will eventually meet its own demise. This includes choking on keywords, linking to cinder blocks, eating too much spam and burning the house down. Although many of these problems come from “good intentions” they often end up having the reverse effect. Read on to find out exactly what we are talking about when we say SEOicide.
You Wouldn’t Keyword Stuff Your Grandma
You wouldn’t stuff keywords down your grandmothers’ mouth, would you? Well then why should you do it to and from your website. Keyword stuffing means putting your keywords on your website excessively or obtaining back links from other websites that are overly optimized with your keywords. Since the Google Penguin update, Google has made it clear that over optimization is far from natural and depreciates the overall user experience for visitors. When most websites naturally link to you they do not use your keywords they use your company or website name. In order to keep this natural you will want to continue to encourage back links that have a wide variety of keyword anchor text INCLUDING your company name. Abstain from using your keywords on your website more than one or two times per article. However, using your keywords in your header tags is perfectly normal as long as it sounds natural.
Linked to Cinder blocks
Have you ever watched the classic mafia movies where they tie a cinder block to someone’s feet and throw them in the water? That’s similar to what happens when you link to poor quality sites or have them link to you. Even if you have good intentions and want to link other websites that contact you, do not do it if they are poor quality sites or unrelated to your website. Also, do not buy or obtain links from questionable sources. Questionable sources include spammy content, low authority websites, software automated links, link farms and more. When these links are discovered you may be penalized by Google and essentially drown your website to the bottom of the search engine results.
Gluttony is one of the seven deadly sins for a reason. If your website is getting tons of blog comments, that doesn’t mean you should approve or post them. Hundreds of spammy blog comments on your blog posts can bring down your page authority with Google and associate you with some less the savory websites. When approving blog comments make sure they are specific to your post and not just general comments that could be automated by software. Other key indicators of spam to look out for is gross amounts of links, poor grammar, and keywords stuffed into the users name.
Burning the House Down
If your website is built upon faulty wiring, be prepared to suffer the consequences. Websites that have broken links, poor internal linking structures, forms that don’t work, and broken images may ignite Googles interest in a bad way. Google has discussed repeatedly how poor and broken website structures may receive a penalty when it comes to ranking. Double check all your website wiring and make sure everything is working. Regularly install new content to keep your website relevant and ahead of the competition to maintain your search engine rankings.
SEOicide is never a fun topic to talk about. But here at Rainbow SEO we want to provide counseling so the next update doesn’t have the same tragic end for many website owners. If you have had a website recently tank in the search engine results did you suffer from any of the above tragedies?